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Marta Selva

Marta Selva

EVENTO (COMPANY)

Followers of Marta Selva2000 followers
location of Marta SelvaLas Rozas de Madrid, Community of Madrid, Spain

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  • Timeline

  • About me

    Brand Lead Lung Cancer & Tumor Agnostic and Rare Cancer en Roche Farma

  • Education

    • CESIF

      2011 - 2012
      MÁSTER IN STRATEGIC MARKETING AND SALES MANAGEMENT MEDICAL AFFAIRS, HEALTHCARE ECONOMICS, REGULATORY AFFAIRS AND STRATEGIC MARKETING

    • ESCUELA INTERNACIONAL DE PROTOCOLO

      2009 - 2009
      MASTER PROTOCOL & INTERNATIONAL RELATIONS

    • STATE DEPARTMENT (MINISTRY)

      2006 - 2006
      SWORN TRANLATION DEGREE SWORN TRANSLATIONS

    • IE Business School

      2014 - 2015
      GLOBAL MBA Master in Business Administration

      Master in Business Administration. Financial Accounting•Fundamentals of Marketing •Management•Strategy•Economic Environment & Country Analysis•Leading People in Organizations•Information Systems•ManagementFinancial Management•Strategy Implementation•Cost Accounting•Global Operations & Supply Chain Management•Corporate Finance•Managing Human Talent•Marketing Strategy & Plan•Management Control•Corporate Governance,•Ethics &… Show more Master in Business Administration. Financial Accounting•Fundamentals of Marketing •Management•Strategy•Economic Environment & Country Analysis•Leading People in Organizations•Information Systems•ManagementFinancial Management•Strategy Implementation•Cost Accounting•Global Operations & Supply Chain Management•Corporate Finance•Managing Human Talent•Marketing Strategy & Plan•Management Control•Corporate Governance,•Ethics & ManagementManagement Skills & Leadership Development, World Awareness Seminars Show less

    • Universitat d'Alacant

      2003 - 2007
      Degree/licenciatura english, french and italian translation

      Activities and Societies: language courses and sailing activities protocol and events organization activities

  • Experience

    • EVENTO

      Jan 2002 - Jan 2003
      EVENTO (COMPANY)

      EVENTO is a Spanish company which organizes events Duties: Public relations activities

    • DEXTRO MEDICAL, PFIZER...

      Jan 2005 - Jan 2009
      LEGAL AND MEDICAL TRANSLATIONS

      TRANSLATIONS FOR DIFFERENT OFFICES IN SPAIN AS WELL AS SWORN TRANSLATIONS FOR SAPNISH AND FOREIGNERSAS WELL AS MEDICAL COMPANIES (SMITH &NEPHEW, TEDEC MEIJI, INTERSURGICAL...)

    • HIDES/EDHF

      Jan 2005 - Jan 2007
      HIDES (SPANISH DENTAL HYGIENIST ASSOCIATION)

      INTERPRETING (AT THEIR MEETINGS) AND TRANSLATION TASKS.

    • JURYS INN HOTEL, MANCHESTER

      Sept 2006 - Sept 2007
      JURYS INN HOTEL

      CUSTOMER SERVICE AND RECEPTION AT THE FRONT DESK

    • CESA

      Jan 2007 - Jan 2008
      ENGLISH TEACHER

      ENGLISH CLASSES AT CESA (In Alicante) FOR TEENAGERS AS WELL AS SOME PRIVATE CLASSES.

    • CENTRO DE NEGOCIOS ALICANTE

      Jan 2008 - Nov 2008
      ALICANTE BUSINESS CENTER

      CUSTOMER SERVICE DEPARTMENT.RECEPTION.GUEST RELATIONS AND EVENT ORGANIZATION TASKS.

    • INTERNSHIP AT HESPERIA HOTEL (MADRID)

      Feb 2009 - Jul 2009
      HESPERIA HOTEL

      GUEST RELATIONS DEPARTMENT (VIP clients services)

    • ROVI CM

      Jul 2009 - Dec 2016

      Hospitalary Division. Portfolio: Heparins Contrast Media. Drugs for Rare diseases. Biologics for RA. Devices.Sales Force training and support for competitive readiness• Marketing Business Plan generation and implementation • Roll out Campaigns and operational marketing for hospitalary portfolioof the company.• Access plan generation and public tender management • supply strategy definition and follow up• Forecasting modelling and follow up• Setting up and roll out of the tactical Plan • Business Insights plan leadership• Customer Engagement Plan definition Show less

      • PRODUCT MANAGER

        Dec 2012 - Dec 2016

      • KAM

        Jul 2009 - Dec 2012

    • GSK

      Jan 2017 - Nov 2018
      PRODUCT MANAGER RESPIRATORIO (senior)

      Respiratory Franchise. Marketing leadership in the Biologic Launch of an anti IL5 for the treatment of severe eosinophilic asthma. Business Plan/Integrated Strategy Plan/Integrated Launch Plan definition, generation & localization.Launch readiness and marketing leadership for launch.Global work stream participation.Team competitive readiness and training plan development, forecasting, segmentation and customer targeting.Designed and implemented marketing strategy, marketing campaigns, and tactical plan.Designed and led the implementation of launch, brand management.Design and implementation of PSP (patient support programs).Business insights analysis and commercial policy strategy design and implementation Show less

    • Roche Farma España

      Nov 2018 - now

      • Responsible to roll out Ophtalmology strategic plan• Tactical & outcome based planning generations and implementation• business Insights project management and leadership• Marketing Campaigns cocreation and execution• Forecasting and supply strategy generation & implementation• Sales Reps/MSL training program development for team readiness• Responsible for establishing Integrated Launch Plan and Integrated Strategy Plan• Patient Journey generation, analysis and validation• Manage, Coordinate and Develop Internal and External Team • Setting networks with the POD for Opthalmology• Build TAES engagement plan• Digital customer engagement and digital strategy development• business & customer analysis and segmentation• PDS launch planning and local strategy generation Show less Leading Biologic Launch for CNS. anti CD20 for Multiple Sclerosis (Ocrelizumab).• Marketing Launch campaign execution• Marketing launch planning and internal and external local launch • Brand management and strategy implementation • Customer targeting and account segmentation• Launch Readiness • Sales force training and competitive readiness• Tactical plan definition and execution • Commercial narrative localization and roll out• Integrated strategy plan • Budget definition and follow up• TAES engagement plan Show less

      • Brand Lead Oncology (Lung cancer)

        Jan 2025 - now

      • Brand Champion Ophtalmology (Brand Manager/Strategic Insights Manager)

        Jan 2021 - Jan 2025

      • Product Manager SNC

        Nov 2018 - Jan 2021

  • Licenses & Certifications