Rahul Garg

Experience

• 

  BESTOCHEM FORMULATIONS (INDIA) LIMITED

  Jul 2019 - Aug 2019

  Assistant Product Manager
• 

  Peacock Solar

  Jun 2020 - Aug 2020

  Marketing Research and Digital Marketing
• 

  LocoNav

  Aug 2020 - Sept 2020

  Business Development Manager
• 

  FabHotels

  Feb 2021 - Jun 2021

  Business Analyst

  • Directly working on OTA (B.Com, etc.), Hub Heads, Hoteliers as a growth manager to effectively grow the revenue of 75+ properties of the North India region.• Pioneered a new customer retention and conversion process to improve customer realization and the monthly revenue by 30 lacs.• Managing PAN India COVID inventory for FabHotel & catalyst and PAN India overall supply onboarding for FabHotel & HomePlus.• Analysed the cancellation window vs Booking window data to incentivise and increase the immediate revenue of the organisation. Show less

• 

  Snapdeal

  Jul 2021 - Jun 2022

  Product Analyst - User Growth

  Drove analytics and strategy initiatives to enhance marketing attribution and customer acquisition. • Improved marketing attribution accuracy from ~70% to 99.7%, optimizing budget allocation for CXOs. • Managed a $50M DM audit and strategy execution, collaborating closely with consultants to align financial and marketing goals. • Developed predictive models that reduced CAC and boosted customer LTV through targeted strategies.

• 

  FabHotels

  Jun 2022 - Jul 2023

  Deputy Product Manager

  Focused on scaling the user base and optimizing marketing funnels for a leading hotel aggregator. • Increased ECR by 3% and prepaid share by 5% by introducing a dynamic CTA model on the WebApp. • Led mid-funnel optimizations, driving a 19% revenue boost while reducing BigQuery costs by 90%. • Implemented real-time performance tracking using Firebase and CleverTap, resulting in a 20% increase in MAU. • Managed technical aspects of marketing systems, including automation, data modelling, and Google Ads tracking. Show less

• 

  TFG

  Aug 2023 - now

  Product Manager

  Leading product innovation and growth initiatives for a real-money gaming platform. • Spearheaded a comprehensive app overhaul, scaling MAU from 5,000 to 200,000 and driving 6x growth in GMV. • Improved retention by 12% and boosted conversion rates by 20% through strategic UX redesigns and data-driven optimizations. • Directed the creation and launch of a new company website, enhancing user acquisition and refining marketing funnels. • Established a robust tracking and analytics framework, enabling precise measurement and optimization of product funnels. Show less