
Abigail Caunter
Shop Assistant

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About me
Digital & Content Marketing Manager | Specialising in sustainable B2C brands
Education

The Maynard School
-A-levels English Literature, History and French
University of Zurich
2017 - 2018Bachelor of Arts - BA Philosophy with a Year AbroadDuring my year abroad I studied Philosophy with a minor in English Literature

Condé Nast College of Fashion & Design
2021 -Online Course Digital Content Creation- Weekly lectures from industry experts and guest speakers, discussing a wide range of topic within the beauty and fashion industry. - Completed a variety of weekly briefs set by Condé Nast College. This included researching, drafting and crafting social media campaigns, ethical strategies and short form video content, for example.

University of Southampton
2015 - 2019Bachelor of Arts (B.A.) Philosophy 2:1Activities and Societies: Erasmus Society - Social Media Manager, Vixens Cheerleading & Dance

London College of Fashion, University of the Arts London
2018 - 2018Introduction to Fashion Buying and Merchandising Fashion Merchandising
Experience

Fox Linton Associates
Jul 2012 - Jul 2012Shop AssistantSpent a week at Fox Linton in Chelsea Design Centre, London. The job included communicating directly with customers and dealing with swatch requests.

Hollister Co.
Sept 2012 - Mar 2015Model/Impact
Hollister Co.
Jun 2016 - Oct 2016Brand Representative
Erasmus Student Network
Jul 2018 - Jun 2019Social Media ManagerResponsible for managing the organisation's website, Facebook and Instagram pages. My main responsibilities involved keeping all the social media channels up to date as well as creating graphics to advertise the events that ESN Southampton hosted. Main source of communication for international and exchange students who are involved with the organisation. Created profiles of exchange students using Canva, for Southampton University's International Office which they used on their Instagram account in order to promote the Support Study Abroad Campaign.Part of the two-person team who drafted ESN Southampton's bid to host ESN UK's 22nd National Platform which we were successful in winning against two other applications. Successfully organised and hosted the national conference in Southampton.Attended both national and international conferences. Show less

Hollister Co.
Aug 2018 - Sept 2018Brand Representative
Erasmus Student Network UK
Jun 2019 - May 2020Health and Well-being OfficerAs a member of the National Board Support Team for ESN UK, I was responsible for implement of the cause of Health and Wellbeing. I was responsible for the implementation of Responsible Party in the UK through ESN's partnership with Pernod Ricard. ESN UK has not previously had a working relationship with Pernod Ricard and I have personally established and maintained this relationship. Through my persistence, I was able to secure Responsible Party (Pernod Ricard's corporate social responsibility scheme) merchandise for 450 students for our highly successful national trip to Edinburgh, which ensured that our students looked after their health and well-being during the trip. I was also successful in ensuring that representatives from Pernod Ricard was also present at our trip in Edinburgh to inform our students of the Responsible Party Scheme which in turn added credibility to the scheme. I was also the National Coordinator for the UK for the International Erasmus Games. I filmed and edited and uploaded several videos to ESN UK's official YouTube Channel. Show less

Astley Media
Nov 2020 - Nov 2020Marketing and Public Relations Intern➤ Created social media posts for Tech South West, Astley Media and clients' accounts.➤ Created promotional graphics for Tech South West.➤ Wrote Tech South West newsletters using Mailchimp which were circulated to their members.➤ Scheduled posts for Twitter and Instagram using Hootsuite.➤ Wrote press releases for Tech South West➤ Wrote blog posts for Astley Media➤ Created content for Tech South West's website using WordPress.

Astley Media
Feb 2021 - Feb 2021Marketing And Public Relations Intern➤ Researched a potential new client and proposed a social media strategy.➤ Created a wide range of social media posts for Astley Media and clients' Instagram, Facebook, LinkedIn and Twitter accounts.➤ Crafted press releases for Clients.➤ Researched and wrote blog posts for Astley Media.➤ Updated clients’ websites.

Altum Media
May 2021 - Jun 2022Social Media Manager
Apr 2022 - Jun 2022Social Media Executive
May 2021 - Jun 2022

Salcombe Distilling Company
Jun 2022 - Oct 2024➤ Execute and evaluate all organic and paid social across Meta. Create all branded assets for both organic and paid, with a strong focus on video editing.➤ Manage consumer email marketing helping to drive D2C sales. Playing an instrumental role in the transition to Klaviyo, introducing hyper personalisation through targeted flows and bespoke rewards.➤ Direct all areas of content creation from organic content to professional photo and video shoots.
Digital & Content Marketing Manager
Apr 2024 - Oct 2024Social Media & Content Marketing Specialist
Jun 2022 - Apr 2024
Licenses & Certifications
- View certificate

Email Marketing
CIM | The Chartered Institute of MarketingJul 2023 - View certificate

Facebook & Instagram (Meta) Advertising
CIM | The Chartered Institute of MarketingFeb 2023
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