Bella (Knapp) Gower

Experience

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  St. John Fisher College

  Jan 2012 - May 2014

  Fisher Fund Intern

  Conducted research on a Fisher student awareness campaign.- Gathered population awareness data through Survey Monkey.- Prepared and presented my findings including recommendations based on results. - Provided leadership with short- and long-term strategic recommendations. Developed and executed student awareness program based on research findings.- Developed and managed budget and timelines.- Managed all program communications and logistics.- Leveraged a campus event using a peer-to-peer communication plan to illustrate how students personally benefit from the Fisher Fund with the goal of future alumni engagement.Expanded social media outreach to alumni. - Created alumni-focused Pinterest page and implemented strategies to generate followers.- Communicated to targeted group alumni, resulting in 189 new followers; a 3.7% response rate. Show less

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  Partners + Napier

  May 2014 - Aug 2014

  Project Manager Intern

  Part of a team responsible for orchestrating in-house projects for Constellation Brands.- Reviewed upwards of 400 emails a day to address client and employee needs.- Excellent communication among PM team to ensure quality control and maximized productivity.- Multi-tasked multiple projects from preliminary stages and saw them through until completion. - Efficiently opened, archived, and closed jobs then uploaded to company server for reference.- Ensured project delivery by proactively communicating the client’s needs to designers.- Negotiated and executed strict timelines with respect to budget, scope, and changes.- Assessed project issues and identified solutions to meet productivity and goals.- Attended client meetings to discuss goals with strong attention to detail. Show less

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  Martino Flynn

  Sept 2014 - Jun 2016

  Account Coordinator

  Team player managing clients in OTC, CPG, and Animal Health Care industries.- Client-facing liaison managing cross-functional teams, budgets, and timelines for print, digital, video, PR, and social media campaigns- Prepare content strategy and development for client accounts - Develop detailed creative briefs to revive and revamp advertising campaigns, providing a detailed outline for the creative process- Negotiate and execute timelines with respect to budget and scope- Assess project obstacles and identify solutions for goals of client- Manage project budgets with weekly tracking reports- Prepare and execute client objectives for trade show deliverables- Support new business team with strategic development, presentation, and execution of marketing plan to support company growth- Conduct bi-weekly meetings with senior level executives to discuss status, progress, and results of projects Show less

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  Aspen Dental Management, Inc. (ADMI)

  Jul 2016 - Feb 2019

  Develop and execute brand strategies to meet acquisition and marketing objectives for a suite of dental brands/products.- Review creative for various product lines to ensure brand guidelines are met.- Evaluate and test key RTBs/Promos to utilize most motivating messages.- Create briefs and strategize communication hierarchy for product lines including overview, benefits, insights, claims, and messaging.- Department lead for Aspen Dental at Walgreens co-branded pilot responsible for testing, strategy, launch, and reporting. - Co-manage partnership for Syracuse Athletics with IMG Sports. Show less Part of a team responsible for enhancing UX on consumer facing digital properties with the primary goal of increased conversion rates.- Project Management and strategic support for ongoing development of AspenDental.com, Aspendentaljobs.com, and TurningPointDentalImplants.com- Monitor and measure digital demand performance via Google Analytics- Maintains accurate dental office information for 680+ locations on all major online directories (Google My Business, Facebook, Yelp, Yahoo, Bing, YellowPages.com, CitySearch, etc.)- Implementation of content on AspenDental.com via CDS environment- Responsible for digital component of partnerships/promotional campaigns (NASCAR, Got Your 6, HMM)- Assists in SEO, paid search, and digital programs to support national and local initiatives- Use of Photoshop for image manipulation and editing- Utilizes VoC tools such as ForeSee and Hot Jar to monitor patient satisfaction and improve CRM- Develop agency-partner relationships (CP+B, Performics, Foresee, Ketchum, Epsilon, Yext) Show less

  • Assistant Brand Manager

    May 2018 - Feb 2019

  • Digital Marketing Coordinator

    Jul 2016 - May 2018
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  Pinckney Hugo Group

  Feb 2019 - now

  • Senior Account Manager

    Mar 2022 - now

  • Account Manager

    Feb 2019 - Mar 2022