Andrey Smolyakov

Experience

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  Energy Network and Supply Project Institute

  Jun 2006 - Aug 2011

  Deputy Head of Department Automatic dispatch control system

  Department of supervisory process control in power energy

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  Prodengi.kz

  Sept 2011 - Dec 2015

  Business Development Director

  At prodengi.kz, we provide a strong value proposition for both consumers and product providers by simplifying research, enhancing the shopping experience, and enabling product providers and advertisers to effectively target their marketing spend.My responsibilities include new business development, project management, managing the sales pipeline, online lead generation, marketing, proposal creation, SEO management, and budget oversight.

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  Кликобилие

  Nov 2012 - Jun 2022

  Co-Founder & Managing Partner

  I co-founded Clickability, a full-service digital agency where we've successfully delivered projects for clients like Hyundai, Burger King, Uber, Philips, Herbalife, Air Astana, Beeline, Rixos, Forte Bank, Sulpak, Sberbank, Bank CenterCredit, Kolesa, Egov, Kazakhtelecom, and Alser. Our expertise covers strategy, media planning, website development, social media management, and targeted advertising across Google Ads, Facebook Ads, TikTok Ads, and Yandex.Direct.I’ve always valued industry competitions, and my team has consistently delivered top-quality products and services for our clients, achieving notable recognition:- Top 50 Internet Companies in Kazakhstan** (Forbes.kz 2016)- Gold List in the National Rating of Leading Companies in Kazakhstan (2016)- 2nd place in Google Partners "Ready to Rock" for contextual advertising quality- 1st place in Google Partners "Ready to Rock" for client acquisition- Top 5 best Kazakhstani websites (Award.kz 2016-2019) with 3 projects featured- 1st place in Young Lions Kazakhstan (2018)My team and I organized the Digital Impact conference with speakers from Google, earned Google Premier Partner status, and developed educational courses for entrepreneurs in collaboration with Atameken. Show less

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  CPAlab

  May 2017 - now

  Co-Founder & Managing Partner

  I'm the co-founder and managing partner of CPAlab, an affiliate marketing agency. We’ve been in the market for 8 years, with 15 years of experience in affiliate marketing. Our focus is on banks and fintech companies, and we’re all about results: our clients don’t pay for ad placements — they only pay for specific actions, like loan approvals, credit card sign-ups, or new deposits.We run ad campaigns across Eurasia and Latin America, partnering with over 100 banks and fintech companies, including HSBC, ForteBank, Home Credit Bank, Freedom Bank, TFBank, T-Bank, Eurasian Bank, Bank CenterCredit, Raiffeisen Bank, Bereke Bank, Ferratum Bank, Wonga, MoneyMan, Happy Pozichki, Zaimer, and Santander Consumer.In 2017, I co-founded CPAlab as a specialized agency focused on banks and fintech clients using CPL and CPS models. We initially operated in Poland, Estonia, Lithuania, Russia, Latvia, and Ukraine, leveraging Google Ads and Facebook Ads, as well as our own financial aggregator sites for SEO traffic. To sharpen our competitive edge, we developed integrations with ad platforms and created a cross-analytics service to manage and track thousands of campaigns simultaneously. We’ve since expanded our traffic sources to include TikTok Ads, Yandex Direct, SEO, Email, SMS, Snapchat Ads, and Telegram Ads, with API integrations for clients and partner networks.By 2021, we began using mobile analytics tools like Adjust and AppsFlyer to promote banking apps via the CPI model, adding partners in Spain and Mexico. Our team of certified Google Ads, Facebook Ads, and Yandex Direct specialists grew further in 2023 when we launched a Data Analytics division to enhance scoring models with AI-based insights. Show less

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  EBRD

  Oct 2017 - now

  Business Trainer in digital marketing

  I’m a business trainer for the Going Digital program, part of the EBRD’s Women in Business initiative. This program is designed to support women entrepreneurs by equipping them with essential digital skills.In my role, I’ve trained women in Kazakhstan and Tajikistan on creating effective digital strategies, building websites, launching advertising campaigns with Facebook Ads and Google Ads, and using Google Analytics to track performance. The goal is to empower these entrepreneurs to grow and succeed in the digital world. Show less