Matthew Price

Experience

• 

  JWT

  Jan 2000 - Apr 2001

  Traffic Coordinator

  • Coordinated all daily traffic responsibilities on the Goodyear, White Castle and Robert Bosch Corp. accounts, including on-time delivery of print advertisements, maintaining budgets, daily status reports and creative summaries• Administered and carried out daily client requests, such as creating presentation materials and competitive analysis to Goodyear executives meeting deadline requirements

• 

  GlobalHue

  Apr 2004 - Apr 2007

  Account Executive

  • Managed the successful multicultural marketing launch of several DaimlerChyrsler vehicles (Dodge Caliber, Charger, Ram, Jeep Grand Cherokee and Liberty), including the strategic development and implementation of television spots, print executions, radio spots, interactive executions, events and other campaign materials• Spearheaded special assignments such as competitive reviews, creative presentation materials, strategic analysis’ and business cases to help Clients understand the marketing opportunities in the African-American and Hispanic markets• Coordinated and reported the status of all production budgets and provide updates and direction whenever necessary Show less

• 

  MRM Worldwide

  Apr 2007 - Apr 2008

  Account Supervisor

  • Developed , recommended and presented strategic solutions which built brand equity and delivered measurable results for all Buick, Pontiac and GMC Local Marketing Group Web site programs, including web site and OLA development and placement , Search Engine Optimization, online CRM programs, data & analytics and other Client directed interactive projects• Planned and implemented assignments that are on strategy and appropriate for client requirements, as well projects that can be appropriately budgeted and delivered to benefit both the clients and MRM• Coordinated with National and Regional General Motors Clients and other agency partners to ensure the on time delivery of all digital assets• Supervised and trained a team of Account Executives and Assistant Account Executives on GM digital approval process Show less

• 

  GlobalHue - Energi Interactive

  May 2008 - Mar 2010

  Interactive Account Supervisor

  • Managed the interactive accounts and go to market plans for Walmart, MGM Grand Detroit, Lear Corporation and Chrysler including all aspects of the creative and production process in the agency resulting in higher online activity and sales conversion by 10%• Activated and supervised a social media campaigns for Walmart targeting consumers in major social networks and blogs that helped to increase brand reputation by 6% over a six month period• Participated in new business pitch development with members of the executive team at GlobalHue that resulted in five new business wins• Supervised all digital production and content development plans including site production, OLA, search, social media and analytics for each campaign Show less

• 

  Critical Mass

  Mar 2010 - Jul 2015

  Sr. Account Manager

  • Lead the development of the highest preforming lead and hand raiser (+200,000 total) programs for two new vehicles (Q50 and JX), including the digital strategy, determining objectives and goals, client requirement gathering, creative content development and web development work on digital projects• Spearheaded agency process improvements that resulted in a 20% cost savings for client and agency by implementing an off shore development and QA team approach for all ongoing vehicle updates • Supervised the launch of a new mobile site for Infiniti USA and managed the third party vendor in the on time delivery of the site• Day to day client management on digital projects and lead several agency disciplines including technical development, creative and analytics departments • Continued mentoring of other Account Managers in agency, client and industry knowledge and processes Show less

• 

  Volkswagen of America, Inc

  Jul 2015 - Jan 2023

  • Manager, Digital Product

    Jul 2017 - Jan 2023

  • Digital Marketing Manager

    Jul 2016 - Jul 2017

  • Digital Marketing Specialist

    Jul 2015 - Jul 2016
• 

  Wells Fargo

  Jan 2023 - now

  Lead Digital Product Manager, Cyber Security