Shruthi Geetha

Experience

• 

  Mu Sigma Inc.

  Aug 2015 - Sept 2018

  As a Decision Scientist at Mu Sigma, I am part of the team which provides analytical solutions and support to Fortune 100 clients. Work includes defining and analyzing business problems, gathering requirements, formation of detailed methodology based on available data and obtaining solution using different statistical techniques including modeling. Projects include customer centric as well as organization initiatives. I have mentioned a few projects that I have worked on below:--------------------------------------------------------------------------------------------Risk AnalysisHelped to calculate risk score for a patient scheduled to undergo a surgery using multilabel classification so that both the physician and the patient are aware of the risk factors and can take available precautionary measures-----------------------------------------------------------Complaint AnalysisFinding patterns in complaints and identifying anomalies using different quality control methods like Shewhart control chart, Poisson charts etc. helped the clients to focus on specific products and deep dive on the issues-----------------------------------------------------------Seasonality AnalysisHelped clients to target specific customers at their peak performance period by dividing them into different clusters based on their performance throughout the year-----------------------------------------------------------Customer Lifetime ValueHelped the clients to prioritize and concentrate on high value generating customers by estimating revenue gain and survival probability to predict the value that each customer will provide to the system in its entire lifetime-----------------------------------------------------------Social Media AnalysisHelped clients to understand customer behavior by leveraging insights from viral events in Twitter so as to target them based on their social media activities Show less Holistic MonetizationHelped clients to optimize promotional campaigns aimed at their onboarding customer by creating and training a model to customize offers and emails based on the currents services that they are using-------------------------------------------------------------------------------Customer Engagement MeasurementHelped the clients to focus on potential customers and encourage valued customers by deriving a formula to calculate the performance growth/drop of a customer in future based on their current engagement with the system-------------------------------------------------------------------------------Payload EstimationHelped clients to identify customers with potential for high revenue generation using AB testing so as to provide incentives and offers based on this comparison-------------------------------------------------------------------------------Customer churn AnalysisHelped clients to find the churn rate and identify apt products that can be pitched to the highly vulnerable customers which could help in reducing the churn rate-------------------------------------------------------------------------------On boarding Health AnalysisHelped clients to track the health of on boarding customers by identifying customer behavior, on boarding pattern recognition and classification so as to enable better targeting-------------------------------------------------------------------------------Customer Decision Journey AnalysisHelped generate actionable insights and drive better conversations to customers by leveraging the browser activity data of the users to identify hidden patterns Show less

  • Decision Scientist

    Aug 2017 - Sept 2018

  • Trainee Decision Scientist

    Aug 2015 - Aug 2017
• 

  EY

  Oct 2018 - May 2021

  • Senior Data Scientist

    Oct 2019 - May 2021

  • Data Scientist

    Oct 2018 - Sept 2019
• 

  Schneider Electric

  Jun 2021 - now

  • DGM - Data & Analytics

    Apr 2024 - now

  • Senior Data Scientist

    Jun 2021 - Apr 2024