Luigi Roxas

Experience

• 

  Jollibee Group of Companies

  May 2014 - Aug 2014

  Market Researcher

  Developed an Integrated Marketing Communications plan for the company in requirement for the University's thesis paper.

• 

  Rockwell Land Corporation

  May 2015 - Dec 2017

  Commissioned with building and driving top-notch comprehensive media relations programs and strategies to elevate awareness supporting the organization's mission, objectives, and brand identity. > Spearheaded annual in-depth PR plan, including key media coverage, website, social channels, newsletters, events, and presentations. > Leveraged insights, formulated content angles, and developed stories aligned with company priorities. Negotiated deals and packages with media and press.> Monitored the progress of marketing and communications programs toward relevant deadlines, budgets, project timelines, and tactics.> Pivotal role in leading 3 annual reports and coordinating with involved parties for the stockholders' meeting.> Crafted and delivered a bi-annual 32-page lifestyle magazine for Rockwell.> Slashed over $500K worth of advertisement deals. Show less Supported the planning, management, and execution of high-impact public relations initiatives aligned with business goals, marketing, and communications efforts. Focus on managing relationships and social media to ensure a good rapport with the press and influencers.> Actively planned, organized, and participated in events. > Tracked and monitored media exposure and benchmarks against competitors.> Tasked with keeping track and delivering media birthday and Christmas gifts.> Generated content to support business partner objectives, including organizational announcements, articles, presentation decks, and other content as needed. Show less Client-facing role, charged with guiding buyers throughout their home-buying process. Accountable for generating leads and closing sales deals to achieve monthly goals and new business targets.> Jointly with the sales team, strategized, generated interest, pipeline opportunities, and new business. > Prospected and qualified potential clients, conducted walkthroughs to present properties, addressed questions, and provided legal documentation support while providing clients with an exceptional experience. > Performed comparative market analysis and kept abreast with competition, thoroughly understanding the local real estate market and industry trends.> Awarded top salesman of the month. Show less

  • Senior Marketing Associate - Public Relations and Corporate Communications

    Oct 2016 - Dec 2017

  • Marketing Associate - Public Relations and Corporate Communications

    Jan 2016 - Oct 2016

  • Sales Executive

    May 2015 - Dec 2015
• 

  Finastra

  Dec 2017 - Jun 2019

  Senior PR and Communications Specialist

  Joined the organization to support the delivery of comprehensive branding, advertising, and public relations programs both for internal and external stakeholders. > Charged with handling, monitoring, and analyzing the global media mileage tracker with over 1000 entries. > Supported the design and creation of quarterly infographics to report on the PR progress of EMEA, APAC, and US regions.> Crafted a high-impact communication plan to endorse the brand internally; generated and executed email campaigns with storylines to elevate product/service knowledge and engagement.> Supported external advertising to increase clients' awareness and engagement through a strategic communications agenda that included email campaigns, advertisements, social media, and others. > Managed and coordinated 3 agencies globally across EMEA, APAC, and US regions. Seeded over 100 global press releases.> Worked closely with the Marketo team (Email and Campaign Marketing Team) to disseminate all internal and external communications> Managed a group of energetic individuals and guided their professional growth Show less

• 

  TJX Canada – Winners, Marshalls, HomeSense

  Sept 2021 - Feb 2022

  Store Associate

  High-impact, customer-focused role, accountable for greeting customers in a friendly manner, anticipating their needs, and offering support with merchandise items, prices, brands, and promotions. > Advocate for the services and products offered and loyalty programs to support customer conversion and retention while achieving sales and customer experience goals and objectives.> Processed daily shipments and organized and set up the warehouse area to ensure all merchandise was received and processed in alignment with compliance and presentation standards. > Embraced a customer-first approach in all activities, demonstrating tact and diplomacy while processing all refunds, exchanges, and purchases under company guidelines. Show less

• 

  Goldhar Consulting & Tax Services Inc.

  Nov 2023 - now

  Marketing Manager
• 

  Goldhar & Associates Ltd. - Licensed Insolvency Trustee

  Nov 2023 - now

  Marketing Manager