Nicole Detmar

Experience

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  Indiana University's Circle of Life

  Aug 2007 - May 2009

  Advertising Director

  • Non-profit, student-run organization designed to benefit cancer surviving students• Collaborated with a Marketing Council of 5 members to create awareness and raise funds for the IU Mini Marathon and the Bill Z Littlefield Scholarship for Survivors• Designed advertisements, promotional materials, and communicated with local businesses and the surrounding community to gain support• Conducted meetings with and presentations to perspective corporate sponsors

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  Kelley School of Business

  Jan 2009 - May 2009

  Teaching Assistant

  • Provided assistance to three Creativity and Communication classes of 25 students each on biweekly basis• Assisted students in creating promotional marketing materials using PhotoShop, InDesign, and Illustrator software applications

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  All Terrain

  Aug 2009 - Nov 2009

  Sales and Marketing Intern

  • Assisted the Marketing & Production Manager and Marketing & Sales Coordinator• Conducted research of potential clients • Formulated weekly blog entries• Provided aid in organization of green initiative campaign

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  Fore! Reservations

  Nov 2009 - Jun 2013

  Leading tee sheet, POS and marketing software system in the golf industry. Dedicated to providing customers with the highest level of customer support, and designed to streamline business operations, leverage customer databases and increase rounds and revenue.Directly managed a team of employees servicing golf course owners and operators in building, developing, and executing marketing plans. Worked closely with company President to reorganize client offerings and create new, streamlined marketing programs. Developed corporate marketing strategies and promotional materials to generate new sales leads and grow client base. • Managed and trained over 100 golf courses to implement best marketing practices and promote proper utilization of marketing software solutions.• Coordinated regional users’ conferences for clients, presenting corporate goals, service offerings, and marketing best practices.• Partnered with golf course management students at surrounding universities to emphasize the importance of proper marketing and software utilization.• Orchestrated company’s presence and met with potential clients at PGA Merchandise Shows. Show less Leading tee sheet, POS and marketing software system in the golf industry. Dedicated to providing customers with the highest level of customer support, and designed to streamline business operations, leverage customer databases and increase rounds and revenue.Created and managed marketing strategies for golf course owners and operators nationwide, including promotional planning, email marketing, customer database growth, and software implementation to increase rounds and revenue.• Conducted monthly reporting to construct unique, personalized marketing plans for each client.• Assisted in creation and development of HTML email library.• Helped develop new software features and assisted clients in support and implementation of day-to-day operations. Show less

  • Marketing Services Product Manager

    May 2012 - Jun 2013

  • Marketing Account Manager

    Nov 2009 - May 2012
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  Golf Channel

  Jun 2013 - Oct 2017

  A division of NBCUniversal and NBC Sports Group, Golf Channel connects the world to golf through a wide array of digital and lifestyle offerings by connecting fans and viewers to the game across various platforms.Oversaw, managed, defined, and executed development of the Golf Channel, GolfNow, and Golf Channel Academy mobile apps concurrently. Worked with major stakeholders to define and scope product roadmaps and requirements. Drove implementation and prioritization of new feature sets to improve products while providing ongoing user support. Assessed business needs, analyzed user reviews and requests, and evaluated product visions to determine appropriate scope of work. Coordinated planning, development, QA testing, approval, and release of iOS and Android apps in two-week Agile sprints while working with diverse, cross-functional teams both internal and external to the organization.• Completely redesigned UX and relaunched GolfNow app, including integration of GPS and scoring.• Launched GolfNow GPS for Apple Watch and Android Wear.• Collaborated with engineers and designers to redesign Golf Channel app, integrating live and alternate broadcast streams.• Executed live, trivia-based, interactive game during 2016 Ryder Cup in partnership with Golf Channel and FanBeat.• Launched daily Golf Channel Flash Briefings and leaderboard skills for Amazon's Alexa. Show less A division of NBCUniversal and NBC Sports Group, Golf Channel connects the world to golf through a wide array of digital and lifestyle offerings by connecting fans and viewers to the game across various platforms.Transitioned into Marketing Manager role for GolfNow tasks and events upon NBC Sports’ and Golf Channel’s acquisition of Fore! Reservations. Assisted in development and creation of marketing promotions, strategies, campaigns, and communications, including initiatives focused on recruiting new employees. • Created and distributed monthly internal communications via Salesforce.• Designed graphics and created a LinkedIn strategy to recruit new GolfNow employees.• Pitched marketing campaigns to drive GolfNow brand recognition at golf course facilities.• Orchestrated the re-branding campaign of Fore! Reservations.• Planned, organized, and coordinated design, construction, and attendance of GolfNow at 2014 PGA Merchandise Show. Show less

  • Product Manager

    Nov 2013 - Oct 2017

  • Marketing Manager

    Jun 2013 - Nov 2013
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  Stats Perform

  May 2018 - Aug 2020

  Stats Perform has become the market-leading sports technology company across media and tech, betting, and team performance by revolutionizing the richest sports data with unrivaled artificial intelligence.• Leading a group of five Product Owners across the globe whose responsibilities include: - successful development and on-time delivery of products and features - integrating members of engineering, QA, AI, design and UX to develop all aspects of products - ownership the XP development process and driving continuous improvement - constructing user stories to clearly define products - setting key development milestones to ensure tracking to roadmap - ownership of the product backlog and prioritization to accomplish established milestones - management and publication of velocity and quality metrics for product development - control of product scope to ensure timely delivery• Hiring, management and assessment of Product Owners based on the above-mentioned responsibilities• Ensuring daily, weekly and monthly deliverables of Product Owners are met with quality including: - working software - published release notes - backlog and user story preparation and prioritization - prior week development progress relative to plan and timeline - upcoming week planned development - development team risks and blockers - recap of progress toward development timeline and product milestones - updated development timeline• Working with product managers, AI, engineering, and design leaders to define resource needs and team structure• Conducting feedback and performance review sessions with direct reports Show less STATS collects the richest sports data in the world and transforms it through revolutionary AI to unlock the past, present and future of everything sport. STATS combines the industry’s fastest and most accurate data platform with video analysis, sports content and research, player tracking, and the latest in AI and machine learning to provide unparalleled media and team performance solutions.• Launched the STATS Widgets product for MLB, NBA, NFL, college football and college basketball leagues• Collaborated with cross-functional sales, marketing, training and customer support teams to bring the STATS Widgets product to market• Integrated members of engineering, QA, AI, design and UX to develop all aspects of the product• Lead the team to successfully develop and deliver products and features in a timely manner• Owned the XP development process and drove continuous improvement• Wrote, compiled and organized user stories to clearly define the product• Owned the product backlog and prioritized requirements to accomplish established milestones• Set key development milestones to ensure tracking to roadmap• Managed and published velocity and quality metrics for product development• Controlled product scope to ensure timely and efficient delivery with an MVP (minimum viable product) development approach Show less

  • Product Owner Manager

    Nov 2019 - Aug 2020

  • Product Owner

    May 2018 - Nov 2019