Jackie LaLetta

Experience

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  Horizon Media

  Aug 2003 - Mar 2004

  Assistant Radio Media Buyer
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  Universal McCann

  Mar 2004 - Oct 2005

  National TV Media Buyer
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  Mindshare Worldwide

  Oct 2006 - Feb 2008

  National TV Media Buyer
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  OMD

  Mar 2008 - Aug 2019

  Managed up to $500 million in linear and digital media inventory across the Eli Lilly and Company and Signet's portfolio (Kay Jewelers, Jared and Zales)Managed and mentored a team of 10Increased Signet’s online video budgets up to $20 millionProvided strategic and tactical video investment leadershipUtilized data driven platforms to target consumers within the client’s segmentation Contributed member of the upfront negotiation portal for CBS, Conde Nast, Hallmark, GSN and MeredithLed cross-channel communication across all disciplines Show less Supervised the purchase and execution of National Television Media buys for Clorox and Showtime campaigns including Hispanic and General Market across syndicated properties, cable and broadcast networks in the upfront and scatter marketsDeveloped and managed added value with Cable and Broadcast NetworksCompleted post analysis for Multiple dayparts per quarter to ensure GRP deliveryManaged the monthly expenditures and budgets, sent Guidelines and Goals to the clientDeveloped Option chart scenario detailing the impact of dropping options in particular quarterNegotiated Scatter Deals for female and male skewing brands when Clorox had incremental dollarsAllocated Inventory to hit GRP and dollar goals by week by quarter and made necessary adjustments Show less

  • Associate Director

    Feb 2011 - Aug 2019

  • Supervisor

    Mar 2008 - Feb 2011
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  The Clorox Company

  Aug 2010 - Feb 2011

  Associate Group Manager

  Worked as an interim Media Manager Evaluated national TV and digital media plan recommendations from various agenciesServed as media representative on Fresh Step, Glad, Clorox Home Care, Disinfecting Wipes and Clean Up Spray

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  Sensory Interactive

  Aug 2019 - Jun 2020

  Associate Director

  Lead the 3-person Revenue Advisory Group, which advises property owners on how to best design, implement, and manage digital technology in a built environmentEvaluates potential business models and aligning the revenue opportunities on a project with the development budget in mindManages the valuation, monetization strategy and media sales consulting businessNegotiates and manages media sales agreements that are associated with transactional advertising

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  Assembly Global

  Mar 2021 - now

  • Senior Director

    May 2024 - now

  • Director, Integrated Investment

    Mar 2021 - now