Sheetal Raina

Experience

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  ICICI Bank

  May 2015 - Jul 2015

  Management Trainee
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  MIDC

  Dec 2015 - Mar 2016

  Marketing Intern

  -Handling the social media content of MIDC related to the Make In India campaign in Mumbai.-Preparing the Marketing plan and presenting to the concerned authorities.-Managing the day to day requirements and communicating effectively with various bodies involved like DIPP, CII, CM Office.-Part of Digital marketing team, planning the whole campaign, working with IT and design team to for making it live.

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  ICICIdirect

  May 2016 - Jul 2017

  Sales Marketing Executive

  Client- focused relationship manager dedicated to exceed client expectations, maintaining strong and fruitful working relationships with clients to gain their trust at the same time achieving the goals of the company.Create and support strategies for client retention in case of existing customer base and for new customer acquisition.Strengthening working relationships with clients by providing them the variety of different products and services according to their needs which company provides. Show less

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  Jaico Publishing House

  Jul 2017 - Jun 2019

  Marketing and communication Executive

  • Responsible for managing online and offline marketing and advertising initiatives with the goal of expanding brand awareness within targeted, relevant audiences.• Responsible for defining the strategic positioning of the brand.• Drive consistent, relevant traffic and leads from our social network presence and explore new ways to reach and engage our target buyers.• Managing to build relationship with sellers by working closely with sales team to understand and counter competition.• Monitor, measure and report the effectiveness of marketing initiatives against success metrics such as click through rates, traffic, conversions results from GoogleAd, Facebook, Instagram, AMS etc.• Managing the execution of paid visibility and building strong relationships with retail store and E- commerce players to increase orders for titles with high marketing focus.• Organize and effectively handle events such as Book launches, literature fests & Reading sessions.-Managing the day to day requirements such as liaising and communicating effectively with both internal and external stakeholders.*Others-Market research for new opportunities Consumer InsightsBuilding consumer community Show less

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  Kiabza.com

  Jul 2019 - Oct 2023

  • Head of Marketing

    Jul 2021 - Oct 2023

  • Digital Marketing Manager

    Jul 2019 - Jun 2021
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  SuperBuddy

  Oct 2023 - now

  Product and Business Head