Alex Mutuku

Experience

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  Daystar University

  May 2012 - Jul 2012

  Alumni Relations Officer

  - Planning and execution of the annual ‘Somesha’ Scholarship Fund fundraising dinner. - Maintaining the association’s social media sites. - Updating the association’s blog and website. - Writing and editing articles for the DUAA magazine (E-Luminator) - Liaising with media houses for events coverage. - Marketing of the association’s merchandise. - Ensure the existence a comprehensive and up-to-date Alumni database; capture contact, biographical and career information of Alumni via surveys, projects (e.g. Alumni directory), correspondence, website, social media, etc.- Establish and build relationships with a wide range of Alumni, locally, regionally, nationally and internationally; by maintaining regular communication with Alumni via direct contact, email blasts, Alumni web pages, and print publications.- Promote the Alumni community to current students.- Operate Alumni Newsletter (E-Luminator) and track its effectiveness.- Update and follow up on the Alumni website and online community- Encourage and support academic and other departments in undertaking events and communications which will promote good Alumni relations. Show less

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  Fellowship of Christian Unions (FOCUS) Kenya

  Aug 2012 - Jul 2013

  Campus Staff

  - Fundraising for FOCUS Kenya through like minded donors/partners and organizations of goodwill.- Maintaining a working database of donors/partners.- Regular communication to donors/partners through phone calls, e-mails and appreciation notes.- Recruiting donors for continued partnership.- Organizing and facilitating training sessions for student leaders and university teaching and non teaching staffs.- Painstakingly conducted a research to propose on the ‘Effects of Internet Use on Christian Students: A case study of University of Eldoret and Moi University, West Campus.’ Show less

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  Bible Translations and Literacy (EA)

  Nov 2013 - Sept 2017

  PR& Marketing Coordinator

  - Expanding BTL’s network through the development of new and beneficial relationships through relationship marketing.- Contributing to promotional articles and publications used to market various BTL products.- Planning & execution of the annual charity Run- ‘Run for the Bibleless’- Contributing and editing of the quarterly newsletter; ‘Call of Kenya’- Developing and implementing a fundraising plan for the organisation which will achieve the goals for sustainable funding, the development of projects, and delivery of core operations- Contributing to BTL’s communication and marketing strategy (in relation to publicity and fundraising) as required in various forms of media (both old & new media)- Acquiring and developing a strong fundraising portfolio together with othermembers of the resource development team, stakeholders and relevant contacts.- Vision building among the youth, primary and secondary schools and institutions of higher learning.-Cultivating & nurturing successful and productive relationships with current and potential corporate, foundation and individual donors-Accurately monitoring fundraising progress and producing quality reports for internal and external parties when required. Show less

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  Daystar University

  Oct 2017 - now

  Assistant Manager Marketing Communications

  - Formulating strategic marketing plans to deliver against the University's strategic objectives objectives;- Directing and evaluating regular market research to anticipate changes in customer behavior and market needs and provide relevant insights to management;- Preparing the marketing budget and manage the delivery of all marketing activities within the agreed budget;- Leading the development and implementation of brand plans and activations to strengthen the University's brands and increase its share of market in the various consumer segments;- Coordinating all the University marketing functions to maximize synergies and ensure that advertising and marketing across all communication media is aligned to the defined brand identities;- Selecting and managing external agencies;- Leading and motivating the marketing team to execute brand plans and deliver against marketing objectives;- Managing and developing the capabilities of the brand teams; and,- Working closely with key stakeholders, division and department heads to align on business objectives and marketing needs.- Conducting qualitative and quantitative studies, use findings to develop and execute insight-driven marketing strategies encompassing online, offline & non-conventional disruptive channels;- Conceptualizing and overseeing the execution of all marketing activities in the region: digital, above the line, below the line and on-demand stunts. Show less