Susan Waldron

Experience

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  Sprint

  Jan 1999 - Jan 2008

  Director, Communications

  Led company-wide employee communications and managed media and external publicity for HR/employee issues, community affairs, diversity and corporate social responsibility. - Served as external and internal speechwriter and primary communications contact for the office of the president of the wireless division of Sprint. Maintained individual voices of two very different presidents while preserving unity of message and company image. - Directed a manager communications program which led to improved leadership and team development and dramatically improved the company-wide “Manager Quality” rating by 30 points. Show less

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  YRC Worldwide, Inc.

  Jan 2008 - Jan 2010

  Vice President, Corporate Communications

  Reported to the CEO, and led the communications function to create, execute and evaluate strategic plans for all internal and external communications. - Completed comprehensive communications assessment of internal and external communications across six brands at YRC Worldwide. With Board approval, executed 90-day consolidation plan to build a centralized team with a common vision and purpose, aligned with corporate goals. Reduced budget by 40 percent. - Managed crisis communication situations related to union issues, financial restructuring, legal cases, facility closures, safety/accidents, legislative topics and other issues. Established prominent nationwide media coverage of company’s progress and achievements to bolster reputation and retain major clients. Show less

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  GE Power

  Jan 2010 - Jan 2014

  Head of Communications and Customer Experience

  Senior leadership team member reporting to business unit CEO to drive revenue and brand development through advertising, direct marketing, public relations, internal communications, executive communications and community relations for GE's Power Generation division. - Established and executed strategic talent plan for department. - Served as interim CMO for Environmental Services business unit, and led Growth Playbook process.- Created cross functional team to improve process for working qualified leads through salesforce.com. - Led announcement for $2.7B power generation deal in Algeria for employees, media, local government, customers, shareholders and global stakeholders. Agreement added 9 gigawatts of electricity for nearly 9 million Algerian households and created 1,000 local jobs.- Led presence at 40 customer events and tradeshows per year including booth design, collateral, pre-show marketing and on-site hospitality. Hosted bi-annual customer training seminars and series of 10 webcasts. Show less

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  H&R Block

  Jan 2014 - Jan 2020

  Director, External and Internal Communications

  Led PR team and agencies responsible for strategy, planning, influencer relationships, executive/spokespeople placements and content development to support the long-term growth strategy for H&R Block. - Led message platform and executive spokesperson training for H&R Block's "change story" to transform to a more modern, innovative, consumer-focused company.- Revamped PR measurement to move beyond impression numbers to align to the company’s business goals and sales journey/marketing funnel, driving $19M in revenue in fiscal 2018.- Garnered top tier tax reform media coverage to achieve 78 percent share of voice.Responsible for communications team, enterprise messaging strategy and internal communications channels to support 100,000 associates who served 24M clients annually.- Established new vision, purpose, values and three-year goals for the company. Curated all communications content for associates to reinforce.- In a 2016 worldwide intranet benchmarking study, H&R Block’s corporate intranet was ranked No. 4 out of 232 intranets globally. Show less

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  American Century Investments

  Sept 2020 - now

  Vice President, Head of Corporate Communications

  Proud to lead the team responsible for public relations, internal communications and social media for American Century Investments.