Kaiyue Kong

Experience

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  AIA

  Jan 2018 - Feb 2018

  Intern

  Took charge of the work of marketing department, and used data to analyze the market reaction of existing financial products, and formed feedback reportsAnalyzed global financial markets and made investment plansAnalyzed unlisted financial products and prepared reports; explained to company executives

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  Ogilvy

  Jan 2019 - Apr 2019

  Marketing Strategy Intern

  Brainstorm and formulate strategies for clients by using principles--Who, What, WhyEstablish brand positioning via analyzing various markets in the new energy vehicle and mobile phone industry, mainly using data mining and analysisConduct creative briefs and daily meetings with clients and present work as a representative

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  Hillhouse Capital Management，Cowell Health

  Apr 2020 - Jun 2020

  New Retail Operation Intern

  Facilitate the operation of a mobile application by focusing on user growth and traffic conversion by analyzing customer behaviors and competitive companiesConduct marketing campaigns by researching and creating user profilesGather competitive product information and data to form analysis reports

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  UNHCR, the UN Refugee Agency

  Jun 2020 - Feb 2021

  Private Sector Partnerships Intern

  Plan, design, and produce written or dynamic visual content for posts on various social mediaProvide timely and qualified works, including campaign planning, budget contribution, and media buy to resource mobilization campaignsFacilitate the development and maintenance of the partnership database, including prospects/donor information, updates of engagement, etc.Facilitate overall private sector cooperation action and search for information on potential donors and partners

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  Peggy Peng Global Team

  Nov 2021 - Oct 2022

  Marketing Assistant

  Plan and produce marketing campaigns about investment in real estate and 40+ dynamic content on various social mediaActively communicate with 30+ clients to convey the brand’s identity and deliver memorable experiences to every consumerGather and analyze industry data and generate industry insights

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  China Luxury Advisors

  Jun 2022 - Jun 2024

  Project Manager

  Plan and produce marketing materials and content of posts on social media, such as WeChat to double total pageviewsMake strategies for marketing campaigns and activities for two clients to launch e-commerce platforms and items smoothlyGather and analyze marketing data to generate luxury industry insights to support marketing campaigns for clients