Kaiyue Kong

Kaiyue Kong

Intern

Followers of Kaiyue Kong451 followers
location of Kaiyue KongNew York, New York, United States

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  • Timeline

  • About me

    MS in Integrated Marketing, NYU | Digital Marketer| Marketing Strategist | Social Media Content Creator

  • Education

    • New York University

      2021 - 2023
      Master of Science - MS Marketing
    • University of Chicago

      2018 - 2018
      Certificated Financial decision making and leadership development
    • Capital University of Economics and Business

      2016 - 2020
      Bachelor of Arts - BA business English Junior
  • Experience

    • AIA

      Jan 2018 - Feb 2018
      Intern

      Took charge of the work of marketing department, and used data to analyze the market reaction of existing financial products, and formed feedback reportsAnalyzed global financial markets and made investment plansAnalyzed unlisted financial products and prepared reports; explained to company executives

    • Ogilvy

      Jan 2019 - Apr 2019
      Marketing Strategy Intern

      Brainstorm and formulate strategies for clients by using principles--Who, What, WhyEstablish brand positioning via analyzing various markets in the new energy vehicle and mobile phone industry, mainly using data mining and analysisConduct creative briefs and daily meetings with clients and present work as a representative

    • Hillhouse Capital Management,Cowell Health

      Apr 2020 - Jun 2020
      New Retail Operation Intern

      Facilitate the operation of a mobile application by focusing on user growth and traffic conversion by analyzing customer behaviors and competitive companiesConduct marketing campaigns by researching and creating user profilesGather competitive product information and data to form analysis reports

    • UNHCR, the UN Refugee Agency

      Jun 2020 - Feb 2021
      Private Sector Partnerships Intern

      Plan, design, and produce written or dynamic visual content for posts on various social mediaProvide timely and qualified works, including campaign planning, budget contribution, and media buy to resource mobilization campaignsFacilitate the development and maintenance of the partnership database, including prospects/donor information, updates of engagement, etc.Facilitate overall private sector cooperation action and search for information on potential donors and partners

    • Peggy Peng Global Team

      Nov 2021 - Oct 2022
      Marketing Assistant

      Plan and produce marketing campaigns about investment in real estate and 40+ dynamic content on various social mediaActively communicate with 30+ clients to convey the brand’s identity and deliver memorable experiences to every consumerGather and analyze industry data and generate industry insights

    • China Luxury Advisors

      Jun 2022 - Jun 2024
      Project Manager

      Plan and produce marketing materials and content of posts on social media, such as WeChat to double total pageviewsMake strategies for marketing campaigns and activities for two clients to launch e-commerce platforms and items smoothlyGather and analyze marketing data to generate luxury industry insights to support marketing campaigns for clients

  • Licenses & Certifications

    • Data Science

      Coursera
      Dec 2020
      View certificate certificate
    • ACCA Primary Accounting Qualification

      ACCA
      Sept 2017
  • Volunteer Experience

    • Volunteer

      Issued by Beijing International Book Fair---China National Publications Imp. & Exp. (Group) Corp. on Aug 2017
      Beijing International Book Fair---China National Publications Imp. & Exp. (Group) Corp.Associated with Kaiyue Kong