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Robbie London

Robbie London

Followers of Robbie London531 followers
location of Robbie LondonMadison, Wisconsin, United States

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  • Timeline

  • About me

    Senior User Acquisition Specialist at BLKBOX.ai | Ad Tech | Mobile Gaming Apps |

  • Education

    • The Bay School of San Francisco

      -

    • University of California, Davis

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      Bachelor of Science - BS Managerial Economics

  • Experience

    • Tastypill

      Jan 2022 - Nov 2024

      - Managed and executed all UA strategies for our game portfolio- Led and trained small team of growth marketers- Led global re-launches and hard launches of multiple titles- Evaluated prototype performance and next steps- Managed and pursued all relationships with external partners- Led projects and tests with our ad platform representatives- Reported weekly performance updates to CEO and collaborated to build out initiative road maps - Managed upper half of all titles- Executed new UA strategies for top titles- Wrote and a/b tested App Store and Google Play Store optimizations- Analyzed performance data and segmented it into reports to improve strategies- Aided in launch of new titles on a global scale - Managed UA for the lower half of titles- Ran daily optimizations (CPI & ROAS) in various ad platforms- Tested, optimized, and scaled prototypes - Continually tested new creatives to drive highest yields

      • Lead User Acquisition Specialist

        Nov 2023 - Nov 2024

      • Lead User Acquisition Specialist

        Jul 2023 - Oct 2023

      • Growth Marketing Specialist

        Oct 2022 - Jul 2023

      • Growth Marketing Associate

        Jan 2022 - Oct 2022

    • BLKBOX.ai

      Nov 2024 - now
      Senior User Acquisition Specialist

  • Licenses & Certifications

    • Apple Search Ads Certification

      Apple