Diane Hendrickson

Experience

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  Price McNabb Advertising and Public Relations

  Jan 1990 - Jan 1992

  Media Buyer / Coordinator
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  The Alpha Group

  Jan 1992 - Jan 1994

  Media Buyer
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  Back to Nature

  Jan 1995 - May 1999

  Co-Founder, Marketing Director
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  Stealth Management, Inc.

  Jun 2001 - now

  Founder & Owner
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  TuscanDecor.com

  Jun 2001 - Feb 2018

  Founder & Owner
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  Hendersonville Kids Alliance to Skate

  Jun 2006 - Jan 2011

  Co-Founder, Hendersonville Kids Alliance to Skate

  Organized and facilitated community volunteers to design, publish, and operate non-profit website. Lobbied city government & collaborated with community leaders in the development of public, recreational skate facility. Generated effective marketing materials such as: media advertisements, event ads, press releases, newsletters, and community correspondence. Planned and coordinated all community and fundraising events. Drafted grant proposals resulting in $30,000 in awards, total fundraising efforts generated over $140,000. Show less

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  Asheville-Buncombe Technical Community College

  May 2013 - Aug 2015

  Utilized 20+ years of experience as an entrepreneur and small business owner toward enhancing student business development, improving quality of instruction, creating and innovating community and college programs. Created and managed all aspects of entrepreneurial outreach in the Asheville NC, Buncombe and Madison County area to include: the A–B Tech campus, to area K-12 students, to potential Small Business Center clients, and to multiple community organizations. Developed curriculum related class presentations and seminars on innovation, creativity and entrepreneurship. Served as local school liaison to assist educators by providing curriculum support, program enhancements, and counseling on entrepreneurship. Coordinated school visits, and provided Center for Business and Technology Innovation tours to student and community groups.Facilitated Ice House Entrepreneurship training and curriculum implementation in various formats across multiple departments to include: Minority Student Leadership Academy Cosmetology Curriculum Certificate & Diploma Programs Nail Technology Curriculum Certificate Program Student Business Incubation Program Continuing Education & Workforce DevelopmentGenerated creative and consistent messaging for the A-B Tech Small Business Center (SBC) newsletter & blog, managed Facebook social media campaigns for the Small Business Center and Young Entrepreneurial Scholars Camp pages, wrote web copy, designed web graphics, and maintained SBC, Business Incubation program, Asheville Center for Professional Studies, Student Business Incubation program, and Young Entrepreneurial Scholars website departments to promote seminars, special activities, and social media engagement. Directed marketing and coordination of annual Small Business Center events (like the Jump Start Business Expo, National Entrepreneurship Week, Young Entrepreneurial Scholars Camp, Export Expo), and other special projects as needed. Show less Monitored all aspects of camp operations and facility management. Administered annual budget, regulated annual expenses and quality control. Hired, supervised and provided coaching for qualified instructors.Recruited and coordinated community members, educators, and industry volunteers as special event and topic speakers, tour guides, and pitch competition judges. Created, coordinated all aspects of community relations and promotion including writing and publishing press releases, mass mailings, advertisements, directory listings, media interviews, and strategic marketing efforts which directly resulted in increased student enrollment. Show less Innovated, directed, and maintained all aspects of the student business incubation program available to A-B Tech curriculum students. Sourced, created, and facilitated program materials to enhance student business development projects. Developed, implemented, and administered program best practices, policies and procedures. Administered budget of up to $35,000 per program year. Monitored student spending allowances, verified allocation of funds, and oversaw accurate reporting of student bookkeeping and accounting through financial reviews.Provided small business counseling to all program applicants and participants on multiple business and entrepreneurship topics to include: Entity Structuring, Taxes, Marketing, Crowdfunding, Web Design, Google Adwords / AdSense, WordPress, Affiliate Marketing, Search Engine Optimization,21st Century Skills, Ideation, Feasibility, Finances, Time Management, and more. Show less

  • Program Developer, Entrepreneurial Outreach

    May 2013 - Aug 2015

  • Director, Young Entrepreneurial Scholars Camp

    May 2013 - Aug 2015

  • Director, Student Business Incubator

    May 2013 - Aug 2015
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  First Contact Addiction Ministries, Inc.

  Feb 2019 - now

  Director of Communications