Sheri Madsen

Experience

• 

  KSPR

  Feb 2003 - Aug 2004

  Project Manager

  - Developed external communications for the Sacramento City Fire Department, including advisories, press releases, bulletins, fact sheets, brochures, and content for print and radio advertising- Managed monthly internal communications via the Department newsletter

• 

  BPcubed, Inc.

  Sept 2004 - May 2014

  Senior Account Executive

  - Formed and fostered relationships with community and faith-based organizations- Managed projects and campaigns with an eye for detail, staying within budgets and deadlines- Coordinated large and small events for non-profit, for-profit and government agencies - Created compelling content for websites, ads, marketing materials, media outreach and more- Developed key messages and themes and fostered relationships with California reporters

• 

  BICKER, CASTILLO & FAIRBANKS

  May 2014 - Jan 2017

  Senior Account Executive

  - Worked on 2014 winning ballot measure and other issue campaigns- Focused on project management, coalition building and activation, content and social media development and planning, legislative outreach, grassroots engagement and website management

• 

  RedRover

  Mar 2017 - now

  - Responsible for developing and executing PR strategy, supporting corporate partnerships, and assisting marketing and fundraising activities

  • Director of Public Relations and Partnerships

    Jul 2023 - now

  • Public Relations Manager

    Sept 2021 - Jul 2023

  • Public Relations Specialist

    Mar 2017 - Aug 2021