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Daniela Müller

Daniela Müller

Marketing Trainee

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location of Daniela MüllerZürich Metropolitan Area

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  • Timeline

  • About me

    Senior Brand Manager | Brand and Marketing Management

  • Education

    • Kantonsschule Glarus

      1999 - 2005
      Matura Latein

    • Hochschule Luzern

      2006 - 2009
      Bachelor of Science (B.Sc.) Business Administration

      Activities and Societies: Studierendenrat HSLU Major in Tourismus und Mobilität

    • Hochschule Luzern

      2013 - 2015
      Master of Advanced Studies Brand and Marketing Management

      CAS in Brand Management / CAS in Product Management / CAS in Business Intelligence and Analytics

  • Experience

    • Switzerland Tourism

      Jan 2010 - Dec 2010
      Marketing Trainee

      Support of Director and Product Managers with marketing campaigns, presentations, reports and special projects. Co-ordination of company events and trips with journalists and travel agents.

    • Coty

      Mar 2011 - Jun 2012

      Implementation of brand strategy and development of national marketing and promotion planning. Adherence and monitoring of marketing budget. Development of product launches in consultation with marketing manager, ongoing monitoring and adjustment of launch planning. Performance analysis of finished launches and promotions, individual analysis and reporting. Presentations of product launches at internal meetings. Active market observation and benchmarking.

      • Brand Manager

        Mar 2012 - Jun 2012

      • Marketing Associate

        Sept 2011 - Feb 2012

      • Marketing Trainee

        Mar 2011 - Aug 2011

    • Gubelin Group

      Oct 2012 - Oct 2019

      Management of jewellery portfolio and product launches. Definition and execution of all marketing-oriented measures to position the brand Gübelin Jewellery at relevant customer touchpoints, in close collaboration with art direction, marketing, category management and retailers. Creation and execution of brand and product trainings. Leading projects such as the implementation of Corporate Social Responsibility and market researches. Internal reporting to management. Leading a team of two.

      • Senior Product Manager Jewellery

        Jan 2019 - Oct 2019

      • Product Manager Jewellery

        Jul 2016 - Dec 2018

      • Project Coordinator Product Management

        Oct 2012 - Jul 2016

    • Allergan

      Nov 2019 - May 2020
      Marketing Manager Switzerland and Austria

    • AbbVie

      May 2020 - Aug 2022
      Marketing Manager Switzerland and Austria

      Product lead on assigned medical devices and medicinal product in the field of Aesthetics. Responsibility for the development and effective implementation of the local market plan in the Alpine region. Management of two direct reports.

    • Galderma

      Sept 2022 - now

      • Senior Brand Manager

        Feb 2024 - now

      • Senior Brand & Business Development Manager

        Sept 2022 - Feb 2024

  • Licenses & Certifications

    • Omnichannel Marketing: Driving Customer Value & Business Growth

      Northwestern University - Kellogg School of Management
      Apr 2022

    • GIA Colored Stones

      GIA (Gemological Institute of America)
      Oct 2018

    • Cambridge Certificate of Proficiency in English

      University of Cambridge
      Jun 2010

    • GIA Jewelry Essentials

      GIA (Gemological Institute of America)
      Apr 2013