Kseniia Fedorova (Mezhova)

Experience

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  Nestlé

  May 2016 - Nov 2016

  Intern at sales department

  Accomplishments:• Participated in 2 projects: in changing the relocation policy in the company and in developing a strategy for the development of new distribution channels. Responsibilities: • collection, consolidation and analysis of information, structuring and execution in the presentation format• analysis of large amounts of data on the company's sales in Excel with usage of pivot tables and complex formulas• work at the SAP program.

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  Bread company "Ecohleb"

  Dec 2016 - Jul 2017

  Marketing analyst

  Accomplishments:1. Optimization of the company's product range which helped to reduce the costs of unprofitable products on 6%2. Hasted an analysis of the profitability of sales of "EcoHleb" products in grocery chains and prepared recommendations for improving trading conditions with the "Magnit" chain.Responsibilities:• market and competitor analysis, market research, sales analytics and assortment optimization.• sales analytics, calculation of profitability of sales and holding shares• development and implementation of system reports. Show less

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  Dance studio "Plastika"

  Jul 2017 - Aug 2019

  Operational Director

  Accomplishments: 1. Doubled the revenue of the business and increased the number of clients three times.2. Created new products which increased the revenue twice.Responsibilities:• management of 2 studios and a team of 10 people• offline and online marketing activities: digital advertising and analytics, social media promotion, control over the creation of POS-materials and banners

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  FirstBIT

  Aug 2019 - Jul 2020

  Digital Marketing Manager

  Accomplishments:1. Over 3 months, increased the number of leads by 4 times and reduced the cost by 30%2. Created more than 15 pages with a conversion rate more than 4%3. Successfully tested new ad formats, created and tested hypothesis which bring in total about 1 mln rubles for company.Responsibilities:1. Implementation of the plan for leads at a fixed cost2. Structuring information and creating technical specifications for new pages on the website3. Setting up contextual advertising in Yandex and Google, optimization of advertising campaigns Show less

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  Internet Initiatives Development Fund (IIDF)

  Jul 2020 - now

  My current project deals with development of entrepreneurship in the Republic of Ingushetia by heading accelaration programs at Business accelerator of Igushetia (budget 50+ mln rubles, 7 people in my team). Accomplishments:1.I am leading a project for the development of entrepreneurship in the Republic of Ingushetia on behalf of the FRII Accelerator for the team of M.S. Gutseriev: in a year, we opened a Business Accelerator, developed a product line: created from scratch and conducted 2 programs for different levels of listeners (300+ participants) with regular monitoring of key metrics and reporting, more than 20 events by a cross-functional team of 8 specialists (marketing, PR, scouting, event managers).2. Successfully implemented a project (an agritech accelerator for student teams ) for Russian Agricultural Bank (250+ leads, 12 projects, budget over 5.5 million), as a result of which Russian Agricultural Bank introduced 5 new projects into its ecosystem, and also expanded the Agroinvest Club by 50 investors. 3. Led an internal project to optimize work with documents and registers (development of a management reporting file), which made it possible to obtain consolidated information on CF, revenue in various sections in 1 click. Show less Accomplishments:1. Prepared the proper pack of documentation for accelerator`s accreditation for FASIE. This allowed the company to earn more than 40 million rubles.2. Optimized document flow and registers by integrating the "Documents" widget, which allowed the team to save up to 30 hours per month on creating contracts and reduce the number of errors to a minimum. Helped to create a reporting file, which brought together all the company's income data.3. Built the effective communication with regional Export Support Centers, developed and successfully implemented a template for a performance report of acceleration programs. I improve business processes, generate and сheck hypotheses for product development, new clients and change in teamwork. Show less

  • Project Manager

    Oct 2022 - now

  • Account Manager

    Jul 2020 - Sept 2022
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  DAStrategy

  May 2022 - Jun 2022

  ESG analyst (Trainee)

  - Participated in an analytical project “Study of non-financial reporting and ESG practices in Asia and Middle East". - Analyzed ESG reports of 20 companies in China and Hong Kong, the requirements of stock exchanges and then prepared analytical conclusions on the specifics of the ESG requirements for companies entering the Chinese and Hong Kong markets. This work was used by the analysts of the consulting company to give recommendations to Russian companies that have shifted their business focus to China. Show less