Ben Bonaccio

Experience

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  Small Dog Electronics

  Jun 2010 - Jul 2011

  Responsible for design and layout updates to a large e-commerce website, company social media content and coordination, overseeing and managing company blog and weekly newsletters, developing and producing in-store signage, product descriptions and in-house brand e-commerce websites. Assisted with print and web advertisements. Produced and designed content for a large e-commerce website, photographed and edited products to be featured online, frequently contributed to company blog, newsletters and social media. Assisted with the creation of online specials.

  • Social Community & Web Content Specialist

    Aug 2010 - Jul 2011

  • Web Content Producer

    Jun 2010 - Aug 2010
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  Burlington Telecom

  Aug 2011 - Aug 2012

  Graphic Design Coordinator

  Primary creative, providing visual solutions to print and web marketing campaigns for a fiber optic telecommunications provider. Collaborates with members of the business and residential sales teams to execute marketing strategies. In charge of the design and creation of internal and external marketing materials including direct mail, advertisements and signage. Responsible for establishing and managing Burlington Telecom's presence on a variety of social platforms.

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  Kelliher Samets Volk

  Aug 2012 - Sept 2013

  Social Media Community Manager

  Developed and executed social media strategies and planning for a variety of national and international clients. Worked closely with members of the PR and creative groups to develop effective, growth producing social campaigns to support client marketing initiatives and advertising goals. Responsible for the day-to-day management of 10+ social media channels, generating engaging content and managing brand perception. Provided in-depth quantitative and qualitative reporting to enhance marketing efforts by guiding and building connectivity between paid, owned and earned channels. Researched emerging social trends to evolve and shape best practices and efforts for clients. Show less

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  The Mac Observer

  Aug 2012 - Jan 2013

  Contributor

  Worked as a freelance writer. Contributed Apple related technology articles, reported on Apple news and produced multiple op-ed pieces.

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  Long Trail Brewing Company

  Sept 2013 - Mar 2017

  Social Media Marketing Manager

  Responsible for community management and social media strategy for two industry leading craft brewing companies and three brands. Collaborates with internal marketing team members and external agency partners to execute successful social media campaigns and increase brand awareness. Manages content creation, publishing and user engagement for eight social media channels. Oversees usage and creation of regionalized social media accounts by sales representatives. Performs detailed monthly reporting to outline channel performance and continuous research of emerging social media and craft industry trends to foster positive channel growth and engagement. Show less

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  Dealer.com

  Mar 2017 - Jul 2021

  Manages the Content & Creative department’s relationship with the Subaru of New England brand overseeing projects and initiatives. Coaches members of the Coordinator team to ensure alignment and consistency with brand-level activations. Leads a comprehensive customer service training session for new hires and contributes as a member of a Customer Service & Communications subject matter expert group. Frequently consults with design, SEO and social media teams to offer feedback and insight to improve process efficiencies, guide product development and bolster interdepartmental relations. Additionally responsible for all Campaign Coordinator duties with emphasis on a portfolio of highly-engaged Subaru of New England clients. Show less Responsible for crafting integrated digital campaigns for a portfolio of clients, manifesting in cohesive creative deliverables for placement on dealership websites. Serves as the primary point of contact for an assigned group of clients, and acts as a key liaison between customers and an internal design team. Manages and maintains strong working relationships with clients including coordination and facilitation of regular strategic meetings to report on creative campaign performance and website analytics. Works closely with OEM (Original Equipment Manufacturer) Compliance Agencies to ensure creative assets are compliant with each automaker’s brand guidelines and design standards, and installs proprietary creative onto client sites. Assists with the creation of some client creative requests and the construction of custom landing pages. Consultative and execution oriented with a keen eye for detail, time management and customer focus. Show less

  • Senior Campaign Coordinator

    Jun 2019 - Jul 2021

  • Campaign Coordinator

    Mar 2017 - Jun 2019
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  Polly

  Oct 2021 - May 2023

  Product Manager

  Responsible for product planning and delivery with a primary focus on digital partner integrations and proprietary internal software platforms. Interfaces with business stakeholders and product leadership to anticipate, plan and manage the product lifecycle. Leverages user feedback to determine the direction and functionality of new software features and to help inform delivery timelines. Collaborates with engineering teams to effectively manage product backlogs and execute work to meet business objectives and produce value. Show less

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  U.S. News & World Report

  May 2023 - now

  Product Manager, Autos