Ravina Aujla

Experience

• 

  Royal College of Paediatrics and Child Health

  Aug 2013 - Feb 2014

  I continued at the College following Media & Campaigns internship, on two separate projects:Children's Services Assistant: • Research role reporting directly to the Chief Executive investigating universal spend on children’s services across the statutory and charity sectorMedia Assistant: • Coordinated a consultation on a College document to be presented to Exec. Committee. Utilised in-house channels (e-bulletins) and social media outlets (Facebook and Twitter) to communicate with key stakeholders Show less I earned significant responsibility as an intern; handling press enquiries and drafting comments, press releases, communications strategies and press interview briefings. • Prepared parliamentary briefings for MPs • Produced a Twitter analysis of the College’s social media activity during the 2013 Party Conferences which was well received and included in a paper submitted to the Senior Management Team • Provided administrative support for party conferences and ministerial meetings, identifying key contacts, updated contact management, logged media coverage, contacted MPs offices, compiled media and campaigns digests Show less

  • Children's Services Research Assistant / Media Assistant

    Oct 2013 - Feb 2014

  • Media and Campaigns Intern

    Aug 2013 - Oct 2013
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  Alzheimer's Society

  May 2014 - Jul 2016

  • Cultivated and nurtured robust relationships with key stakeholders in large organizations spanning the public, private, and third sectors, fostering collaborative partnerships that drove departmental success• Championed consistent brand representation within diverse partnerships, meticulously overseeing everything from internal communications to external marketing materials, thereby reinforcing a consistent and compelling brand identity• Strategically pinpointed lucrative sponsorship opportunities, demonstrating a keen understanding of partner organizations' needs, and executed compelling pitches that secured successful and mutually beneficial partnerships•Strategically recruited, skillfully led, and fostered the professional growth of a dynamic team of two, elevating their performance and contributing to the overall success of our department Show less

  • Relationship Development Manager (Dementia Friends)

    Jul 2015 - Jul 2016

  • Relationship Development Executive (Dementia Friends)

    Jul 2014 - Jul 2015

  • Team Coordinator

    May 2014 - Jul 2014
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  The Dune Group

  Oct 2017 - Nov 2017

  PR Intern
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  News UK

  Nov 2017 - Nov 2017

  Fashion Intern
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  Marks and Spencer

  Dec 2017 - Aug 2021

  Conceptualized and executed a series of impactful end-to-end activations spanning from comprehensive PR plans for new launches and campaigns to press events and strategic influencer collaborations to enhance brand resonance and engagement; all aligning with key business priorities, cultural trends, and media touch points.I cultivated and sustained robust professional relationships with key contacts across diverse digital and print media outlets, consistently securing elevated levels of positive brand coverageIdentified and pitched compelling proactive press stories through identifying and highlighting newsworthy data e.g. customer sales stats for trend-led itemsAdeptly managed a high volume of reactive inquiries for a seamless media engagement experienceCrafted and presented digital tools including press releases, budgets, target media lists, creative gifting plans, and event proposals, ensuring on-time and budget deliveryDemonstrated confidence and versatility in collaborating with stakeholders ranging from junior to senior levels spanning the breadth of the business Translated intricate information into concise, nuanced, and compelling newsworthy stories tailored for use across diverse internal and external platforms, ensuring widespread and impactful communicationRevamped reporting processes and structures, significantly enhancing efficiency and impact within the businessNurtured collaborative relationships with internal stakeholders spanning multiple departments, ensuring seamless and consistent communication planning and execution in alignment with brand guidelinesSupported with content creation and management of the PR Instagram account, enhancing the brand's digital presence and engagement on this strategic platform Show less

  • Press Officer

    Jan 2019 - Aug 2021

  • Press Assistant

    May 2018 - Jan 2019

  • Press Admin Assistant

    Feb 2018 - May 2018

  • PR Intern

    Dec 2017 - Feb 2018