Arka Sanyal

Experience

• 

  Cognizant Technology Solutions

  Mar 2009 - Feb 2014

  Associate-Projects

  - Created a database query optimizer product called ‘Optimal SQL’ using VB.Net to improve daily project performance, built product features to show database object dependencies and improve SQL query performance- Achieved 30% productivity improvement, won 'Project of The Year award' among 7K+ employees in India - Worked as a database developer and wrote SQL queries and stored procedures to be consumed by frontend applications- Worked as a business analyst and collaborated with client stakeholders globally to gather business requirements Show less

• 

  EClerx

  Apr 2015 - Feb 2018

  Intelligent Automation & Business Transformation Consultant

  Performed as the lead consultant and project manager for multiple RPA initiatives for a leading investment bank, achieving significant cost savings through FTE reductions and business process re-engineering- Created implementation roadmap for RPA processes and liaised with client stakeholders and SME’s, created cost-benefit analysis and prepared SOW- Managed end to end project delivery, created risk mitigation plan and managed project risks, conducted automation assessment of processes, prepared BRD & Solution Design Document, liaised with SMEs across multiple regions, and conducted end to end testing post development- Led business development for RPA project for a global client; created RFP response and prepared business case Show less

• 

  ZS

  Feb 2018 - Apr 2021

  Product/ Project Manager

  - Built a B2B SAAS product to improve Incentive Compensation operational processes, generating 5M+ revenue and improving efficiency by more than 50%, created customer engagement model, pricing strategy, change management and support model, governance strategy and defined KPIs to measure impact- Built a chatbot to solve HR and admin related queries of employees and improved efficiency by 40%- Built a content management product to showcase multiple intelligent automation offerings, built a product feature called “Automation Discovery” to assess automation feasibility of multiple processes- Led ZS’ Intelligent Automation team across two India locations and played an instrumental role in creating the strategic roadmap of the Automation Center of Excellence- Led various Digital Transformation initiatives such as implementation of Chatbots, Intelligent Document Processing, API based Natural Language Processing, Computer Vision etc. to improve customer satisfaction and increase operational efficiency- Led strategic advisory projects with visibility at C level to analyze customer problems, formulate solutions and provide implementation roadmap - Led data privacy project for a major client to automate data privacy operations and ensured compliance with major regulations such as GDPR and CCPA- Led a cloud migration project from legacy applications and to Azure ecosystem and led change management post implementation Show less

• 

  Thoucentric

  May 2021 - now

  Managed P&L of the practice and led a team of 40 consultants- Created practice vision & strategy and annual plan, aligned with overall organization growth strategy - Led product development & GTM strategy, recruitment, people management, project delivery and capability development- Led business development through client relationship building and strategic partnerships with vendors- Led cross functional teams across the organization, led UI/UX and product development teams, crafted vision, strategy and roadmap for multiple products - Built Generative AI powered agent based research assistant/ product to conduct market research and improve productivity- Built Generative AI powered product to conduct customer sentiment analysis and classify intent- Led competitor analysis for a $36B FMCG major, analyzed business levers such as product strategy & innovation, campaign & promotions, consumer behavior & sentiment analysis, divestiture strategy to generate actionable insights & recommendations - Led global People Analytics product development, defined product vision, strategy and created OKR driven product roadmap - Achieved $7.5 million savings by integrating 25+ global systems with Azure data lake and built analytics products, conducted customer interviews, improved NPS score from 25 to 53 and impacted 50K+ users globally Show less - Led eCommerce product development for a market leading global company, managing a portfolio of multiple Direct To Consumer (DTC) websites on Shopify & Adobe Marketing Cloud and led multiple initiatives across the entire customer acquisition funnel to improve customer experience- Increased YoY DTC revenue by 40%, %, improved customer journey to increase organic traffic and reduced bounce rate, consistently achieved 40+ NPS score- Increased Add to Cart% by 3x & conversion rate by 2.7x via cart optimization, social commerce integration, chatbot implementation and AI integration, conducted A/B Testing- Developed omnichannel loyalty program and integrated with CRM, customer data platform and POS systems- Achieved 60+ NPS score by launching a learning product on Salesforce platform in 8 countries, collaborated with multiple teams- Conducted product discovery and created product roadmap, created user stories in JIRA and led Agile development, consulted with UI team to build product mockup/ wireframe, managed end to end development, testing and release- Created POV for a Metaverse program and roadmap for a NFT rewarding mechanism Show less

  • Practice Head - Transformation

    Oct 2022 - now

  • Senior Product Manager

    May 2021 - Sept 2022