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Guadalupe Carvalho

Guadalupe Carvalho

Trainee - Account, Media, Creative

Followers of Guadalupe Carvalho2000 followers
location of Guadalupe CarvalhoPortugal

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  • Timeline

  • About me

    Anthropologist | User Researcher na EMEL - Empresa Municipal de Mobilidade e Estacionamento de Lisboa

  • Education

    • ISCTE - Instituto Universitário de Lisboa

      2011 - 2012
      Post-graduation Digital and Visual Cultures

      At this post-graduation I learned how to communicate anthropological knowledge through contemporary media, such as: social media networks, image/video, sound and performance.In this course I direct and made the documentary film "À Margem". Main subjects: From Analog to Digital; Collective Imaginary - From the Oral Tradition to the Internet; Introduction to the History of Visual Anthropology

    • Universidade Europeia

      2016 - 2017
      Post-graduation Marketing Management

      This postgraduate degree complement my previous degree and my current job as business anthropologist: a boost and deepen knowledge of the corporate world that contrasted with the anthropological training.Main subjects: Strategic Marketing and Competitive Intelligence; Consumer Behaviour In the Digital Age; Innovation Marketing for Products & Services; Product and Services Marketing - from pricing to distribution; Brand & Corporate Communication - from Advertising to PR; Business 3.0 -… Show more This postgraduate degree complement my previous degree and my current job as business anthropologist: a boost and deepen knowledge of the corporate world that contrasted with the anthropological training.Main subjects: Strategic Marketing and Competitive Intelligence; Consumer Behaviour In the Digital Age; Innovation Marketing for Products & Services; Product and Services Marketing - from pricing to distribution; Brand & Corporate Communication - from Advertising to PR; Business 3.0 - e-Commerce and the Future of Retail. Show less

    • Universitat de Barcelona

      2010 - 2011
      Licentiate degree Antropologia Cultural i Social

      I studied at the University of Barcelona under the Erasmus program. Besides of all the benefits that this program offers, I have completed 2 language courses: Lingua Catalan and Spanish.

    • ISCTE

      2008 - 2011
      Licentiate degree Anthropology

      The anthropology degree allowed me to developed critical reflection, ethnographic methods - research, observation and analysis - and understanding of human diversity.Main subjects: Portuguese Ethnography; Conflict management; Anthropology of the Media; Museums and Collections; Ecological Anthropology; Urban Anthropology; Relationships: gender, family and kinship.

    • ISCTE - Instituto Universitário de Lisboa

      2012 - 2014
      Master's degree Anthropology

      Elaboration of the dissertation “À Margem - The Traditional Knowledge of the Lagoa de Óbidos’s Fishing Community”: I followed the daily life of the fishermen of this community with the purpose of validate an underestimated perspective regarding the safeguard interventions carried out in the Lagoa de Óbidos.key-words: indigenous knowledge; socio-environmental conflicts; fishing community; coastal management

  • Experience

    • Young & Rubicam

      Oct 2011 - Dec 2011
      Trainee - Account, Media, Creative

      In terms of a curricular internship I had my first contact with the daily life of an advertising agency, where I went through several departments in order to obtain a transversal view of this sector.Main clients: Sumol+Compal; BBVA; Intermarché; Limiano e Terra Nostra.By the same logic, I had the opportunity to be part of the Wunderman team, analyzing website visits.Main clients: Nokia, Nívea.

    • Miguel Costa Filmes

      Jan 2013 - Jan 2015
      Freelance Production Assistant

      Freelance in different categories: advertising and institutional spots, short films, documentary films. This position has given me extra competence in organizing power and working under pressure, this area being very dynamic and full of unforeseen circumstances.To highlight: I participated in a short film called "No Divã" that was present in the Short Film Corner of the Cannes Film Festival and nominated for Best Foreign Language Film Argument and Best Foreign Language Production at the Madrid International Film Festival. Show less

    • Havas Worldwide

      Jun 2013 - Dec 2013
      Strategic Planning

      At Havas I performed the following functions:- brand Strategy and Communication;- planning and analysis of integrated projects (marketing, digital and design);- consumer Research (focus group, interviews, vox pop);- online Communities Management (content, analysis and reports);- benchmarking.Main clients: Super Bock, Continente, Wells, Optimus, Citroën.

    • Couture - Decode + Disrupt

      Jul 2015 - Jan 2018
      Anthropologist

      At Couture I started my path as a Business Anthropologist (an anthropologist outside the academia/“the tradicional path”). There I was in charge of: - designing and executing ethnographic research and in-depth interviews; - creating and facilitating ethnographic and co-creation workshops; - developing brand/business strategy.In Couture I also took part in the development of a study about Portuguese Millennials and Gen Z in order to understand the context of Portuguese youth and validate or despatch myths. Main clients: Continente, MEO Sudoeste Festival (MEO/Altice), IKEA Portugal, Um Bongo (Sumol + Compal), Lusíadas Saúde, Samsung. Show less

    • Beta-i | Building the Innovation Ecosystem

      Feb 2018 - Sept 2019
      Anthropologist

      I joined Beta-i Business Innovation team as a result of the merger between Couture - Decode + Disrupt and Beta-i in 2018. Here I was in charge of: - designing and executing ethnographic research and in-depth interviews; - creating and facilitating ethnographic and co-creation workshops; - analysing markets and future scenarios; - developing brand/business strategy; - prototyping future solutions; - ethnographic Research Mentoring. Main clients: CTT, MEO Sudoeste Festival (MEO/Altice), IKEA Portugal, Fidelidade, Ocidental, Nestlé Portugal. Show less

    • With Company

      Oct 2019 - Jan 2020
      Researcher

    • EMEL

      Feb 2020 - now
      User Researcher

      Innovation and Mobility Solutions

  • Licenses & Certifications

    • Llengua Catalana - català inicial per a universitaris

      Serveis Lingüístics de la Universitat de Barcelona
      Aug 2010

    • Curso Intensivo de Lengua Española para extranjeros

      University of Barcelona
      Oct 2010

  • Volunteer Experience

    • Presidente

      Issued by Centro Social e Recreativo da Foz do Arelho on Dec 2021
      Centro Social e Recreativo da Foz do ArelhoAssociated with Guadalupe Carvalho