Melissa Pavas

Experience

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  SOS STUDIO FOTOGRAFÍA

  Jan 2014 - Jan 2015

  Photography Assistant

  www.sosstudio.com.coConcept generation and planning of the shootings, as well as assistance in lightning, wardrobe, photography retouching, video editing, and various tasks surrounding the photography and video production process.

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  Salud Trec S.A.

  Nov 2018 - Oct 2019

  Junior Marketing Analyst

  saludtrec.co• Identifying Growth Opportunities: Conduct a holistic service audit to pinpoint areas for improvement, focusing on empowering contractors and unlocking their full potential for organizational growth.• Crafting Exceptional Service: Design and optimize the service journey for home care clients, leveraging service design principles to enhance value and satisfaction.• Content & Media Mastery: Manage content and media across social, promotional, educational, and onboarding channels, ensuring clear and engaging communication.• Client Acquisition Powerhouse: Actively collaborate in securing new insurance client accounts, contributing to the company's growth and impact.• Empower Contractor Engagement: Collaborate with HR to design and implement targeted initiatives that address empowerment gaps and boost contractor engagement, leading to increased productivity, morale, and retention. Show less

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  STYNG

  Apr 2019 - Sept 2019

  Marketing Team Member

  styng.comContributing to the team in charge of designing and maintaining the digital marketing plan, social media strategy, and customer segmentation, through content design, research, and analysis of customer information.

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  Litlab

  Jan 2020 - Oct 2020

  Marketing Intern

  lit.berlinSupporting in the decision-making of the company by gathering the intel for many of the projects through data analysis of the brand positioning online, as well as customer interviews and surveys. Leading projects such as the diversification of marketing channels, successful management of influencer campaigns, generation of sales through giveaways and Improvement of the follower base, and organic growth through content creation for SM channels, website, and blog.

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  JJRAMZ

  Jun 2020 - Jul 2021

  Marketing and Sales Intern

  www.jjramz.comLeading the digital marketing management team, and performing design and management of paid campings and newsletters, website optimization through SEO and user experience analysis, while working with analytical reports in order to creatively apply writing, video editing, and photo edition skills to establish and maintain the content strategy and digital positioning.

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  KEOLA

  Mar 2021 - Aug 2021

  Social Media Manager

  www.keola-fabrics.com• Leading the digital marketing management for an Accessories Brand• Design and management of e-commerce website for the European market.• Content design and management for engagement and growth on social media.• Development and application of the digital marketing plan for the brand's growth

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  MHealthCoach

  May 2022 - Jun 2024

  • User Experience (UX) Design: Expert in crafting intuitive and engaging user experiences. Developed comprehensive UX workflows that streamline user interaction with software products, ensuring seamless and efficient user journeys.• User-Friendly Interfaces: Specialized in designing visually appealing and easy-to-navigate interfaces. Focused on creating interfaces that enhance usability and accessibility, catering to diverse user needs and preferences.• Website Content Management: Managed the content of websites, ensuring that it is current, relevant, and engaging. Utilized content management systems (CMS) to update and maintain site content.• Landing Page Design: Created and optimized landing pages for product launches and marketing campaigns. Employed best practices in design and SEO to maximize conversion rates and enhance user engagement.• Content Strategy and Creation: Developed and implemented content strategies that align with brand voice and marketing goals. Produced high-quality content, including copy, graphics, and multimedia, to support various marketing initiatives. Show less mhealthcoach.com• Tailored Tech Solutions: Craft products/services that solve real needs in diverse markets through rigorous research and deep understanding of user requirements.• Website Optimization: Manage and iterate on 10+ websites, prioritizing user experience while aligning with business objectives.• Data-powered Email Marketing: Streamline campaigns through effective lead generation and management. Optimize with data analysis, customer segmentation, targeted outreach, and A/B testing.Healthcare Market Entry: Develop strategic plans for successful entry into healthcare-related markets.• Tailored Communication: Craft tailored communication strategies that resonate with distinct target audiences.• Implement compliance technology: Conduct comprehensive risk assessments to Identify and prioritize potential risks based on U.S. healthcare facilities' operations and compliance history, in order to develop and integrate technology solutions that automate compliance processes and reduce the risk of healthcare facility offenses. Show less

  • Healthcare Marketing Advisor

    Mar 2024 - Jun 2024

  • Content Manager & International Client Success

    May 2022 - Mar 2024
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  Salud Trec S.A.

  Mar 2024 - Jun 2024

  Strategic Healthcare Marketing Advisor

  Designed Marketing Plan to Address Changing Political Landscape: • Developed a comprehensive marketing strategy in response to significant political shifts in Colombia that are impacting the health sector.• Created plans to ensure organizational sustainability amidst regulatory changes.• Identified and implemented new income sources to mitigate risks associated with political and economic instability.• Conducted in-depth market analysis to understand emerging trends and opportunities in the health sector.• Developed and executed comprehensive marketing strategies to introduce and promote new health services.• Strategically revamped relationships with internal and external stakeholders to adapt to new market conditions. Show less

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  MediHub - Healthcare Marketing & Innovation

  Mar 2024 - now

  Consultor

  • Driving patient and stakeholders engagement and increasing brand visibility for healthcare organizations.• Helping patients connect with the care they need through integrated marketing campaigns across multiple digital channels.• Bringing innovation to one of the most traditional sectors, which is healthcare.• Using data-driven insights and service design techniques to help create a healthcare system that is more preventive than reactive, huminized and fits stakeholders needs. Show less