Michael White

Experience

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  The Incubator Shop

  May 2008 - Nov 2010

  Sales and Marketing Executive

  Everyday duties included: creating and responding to sales opportunities; maintaining customer relationships; after-sales service; maintaining website and liaising with both website and SEO developers. Longer term projects included: producing sales reports and targets in order to negotiate with suppliers; overseeing production of the company brochure; competitor analysis and research into potential new markets.

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  TMM Direct Ltd

  Nov 2010 - now

  Director

  As director of TMM Direct Ltd, I am directly responsible for determining the strategic direction of the organisation. My other responsibilities include:*Maintenance of management accounts and accounting systems*Design and Management of Marketing Campaigns*Market Research

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  Sheffield Hallam University

  Oct 2013 - Jul 2019

  Associate Lecturer

  As Associate Lecturer at Sheffield Hallam University, i devise and sponsor several projects for the BA Business & Enterprise Management undergraduate course. Projects are typically designed to benefit both my businesses and the students undertaking the project; providing a fantastic learning experience for all parties.

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  Breedera - Dog Breeding App

  Apr 2018 - now

  Founder

  As the co-founder and CEO of Breedera Ltd, I'm proud to develop innovative software solutions that empower responsible dog breeders to achieve their full potential. Our vision is to create a world where breeders can focus on shaping the lives of future pets without feeling overwhelmed by administrative burdens, and we are passionate about promoting animal welfare and creating a thriving community of responsible and caring pet owners.My role involves:Visionary Leadership: I provide strategic direction and visionary leadership to Breedera, driving our mission to create innovative solutions that empower responsible dog breeders.Business Development: I cultivate relationships with clients, partners, and investors to grow the company and achieve sustainable long-term growth. We are proud to have been selected as one of 6 startups on the Nestle Purina's 2nd ever UNLEASHED cohort, and the second company in the world to partner with them on their UNLEASHED incubator program.Product Development: I oversee product development and innovation, working closely with the team to ensure that our solutions meet the needs of responsible dog breeders and stay ahead of the curve.Talent Management: I build and maintain a talented, diverse, and motivated team, fostering a culture of collaboration, excellence, and innovation.Financial Management: I oversee financial management, including fundraising, budgeting, and forecasting, ensuring that the company stays financially healthy and sustainable.We're excited about the future of Breedera and our potential to make a positive impact on the world of pet care and animal breeding. Show less