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Anirban Datta

Anirban Datta

Followers of Anirban Datta1000 followers
location of Anirban DattaDelhi, India

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  • Timeline

  • Skills

    360-Degree Marketing
    Adobe Illustrator
    Adobe Photoshop
    Analytical Skills
    Branding
    Branding & Identity
    Brand Management
    Business Communications
    Client Relations
    Communication
    Corporate Communications
    Creative Direction
    Customer Experience
    Customer Service
    Data Analysis
    Data Analytics
    Event Management
    Event Planning
    Go-to-Market Strategy
    Graphic Illustrations
    HNI
    Hospitality Industry
    Illustration
    Leadership
    Logo Design
    Management
    Marketing
    Microsoft Excel
    Microsoft Office
    Microsoft Word
    Negotiation
    Organization Skills
    Planning
    Presentation Skills
    Public Speaking
    Research
    Sales & Marketing
    Social Media
    Social Media Marketing
    Strategic Planning
    Team Leadership
    Team Management
    Time Management
    Vector Illustration
    Vendor Management
    Working with Senior Citizens

  • About me

    I’m a brand marketing specialist with 7+ years of experience driving full-funnel growth across high-involvement, emotionally driven categories—luxury senior living, commercial real estate, and premium green infrastructure. My core strength lies in building 360° marketing ecosystems that align business goals with audience intent—through a precise mix of brand strategy, performance marketing, and content systems that deliver measurable outcomes. Whether it’s launching a first-of-its-kind senior living community or scaling B2B demand for exotic tree and plant solutions, I’ve consistently delivered on both brand equity and business conversion. ✔ End-to-end marketing leadership—from brand identity, messaging architecture, and creative direction to digital media, lead funnels, and ground activation ✔ Strong understanding of senior and premium consumer behavior ✔ Proficient in orchestrating multi-stakeholder projects, internal teams, and agency partners ✔ Deep belief in insight-led marketing backed by sharp execution I don't just build campaigns. I build systems that scale, stories that stick, and strategies that convert. Let’s connect if you're looking to move the brand needle with intent and intelligence.

  • Education

    • Sainik Shool Purulia, West Bengal

      -
      10+2 Physics, Chemistry, Mathematics, Biology

    • Delhi University

      2013 - 2016
      Bachelor of Science - BS Botany/Plant Biology (Honors) 80

  • Experience

    • Antara Senior Care

      Jul 2018 - Apr 2024

      - Established the entire brand identity and guidelines for the new D2C vertical.- Led a team of young designers and created product packaging for 15+ products across 4 product lines.- Established end-to-end customer support for the new D2C vertical.- Led the command center/ pre-sales team for the Assisted Care Business, improving all KPIs by approximately 30% year-over-year.- Strategically implemented multiple processes and owned middle and bottom funnel conversions, resulting in approximately 90% growth in revenue contribution.- Reduced team attrition by 67% year-over-year by implementing better processes and recognition programs.- Maintained a VOC score of 92% throughout the FY Show less - Achieved 125% of the marketing target while saving 60% of the allocated budget for FY23.- Contributed to more than 30% of gross closures for Antara Senior Living Noida & Dehradun through leadership in Performance Marketing and Pre-sales process.- Successfully launched a Memory Care Facility for seniors in Gurgaon, attended by 50+ neurologists, by developing a comprehensive GTM strategy.- Managed the Command Centre for Antara Assisted Care services with a team of 10+ operating 13 hrs a day, 7 days a week.- Led end-to-end delivery of various events, achieving excellent results in sponsorships, tie-ups, new launches, and partner & client engagements. Show less - Developed and executed marketing interventions leading to a long-term strategic roadmap based on consumer insights.- Received CEO's award FY 21-22 for delivering integrated marketing plans in partnership with Creative, Digital, and media partners.- Successfully managed the complete marketing budget, achieving 140% of the target while saving 30% of the allocated budget for FY22.- Achieved over 21% direct sales increase through Performance Marketing for Antara Senior Living Noida & Dehradun.- Established Customer Support during peak COVID outbreak for Assisted Care, providing support to COVID patients & families across NCR. Led audits and ensured compliance as the Custodian of all marketing SOPs and inventory. Show less - Led the pre-sales process, engaged with HNI Clients, and launched Noida's flagship commercial building 'Max Towers.'- Conducted secondary research, organized events, and activations, supporting the team to participate in the Ageing Asia Forum in Singapore.- Managed Performance Marketing, Offline activities, and ATL activities.Established the Antara Assisted Care Services brand, built a Call Centre, created creatives, and defined SOPs.- Provided creative and pre-sales support to Senior Living Clients, conducted internal audits, and monitored marketing budgets. Show less

      • Manager- Marketing & Communication

        Apr 2023 - Apr 2024

      • Deputy Manager- Marketing & Communications

        Apr 2022 - Mar 2023

      • Assistant Manager- Marketing and Communications

        Apr 2021 - Mar 2022

      • Executive - Marketing and Communications

        Jul 2018 - Mar 2021

    • DS Group

      May 2024 - now
      Marketing Manager & Lead

      Leading the Marketing efforts for DS Group's Senior Living Vertical

  • Licenses & Certifications

    • Lean Six Sigma Yellow Belt (ICYB)

      Antara Senior Care
      Nov 2021