
Andy Marsh
Activity Instructor

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About me
Senior Service Designer at ExperienceLab
Education

Rickmansworth School
2000 - 2007A-Level History (A), Mathematics (A), Government and Politics (A), and Chemistry (B)
University of Durham
2011 - 2012MA International Relations (Middle East) International Relations MeritActivities and Societies: St Mary's College Football; St Mary's Middle Common Room Executive (Ordinary Member) Areas of study included: Political Economy of Development in the Middle East; European Security; State, Society and Governance in the Middle East; International Relations TheoryDissertation Topic: "Did Global Economic Pressures Trigger the Tunisian Revolution"

University of Southampton
2008 - 2011BA (Hons) History FirstActivities and Societies: Union Council; RAG; Christian Union; Canoe Polo; Barbarians Inter-Mural Rugby. - Graduated with First Class Honours in History, winning the Alan Merson Prize for best overall performance in third year history, and sharing the Wellington Prize for a group project on Latin American independence.- Areas of specialism included; the Partition of India, in particular the role of minorities including Untouchables and Sikhs, Islam and the West, and Latin American Independence.- RAG Clubs & Societies Officer, responsible for supporting & advising societies on fundraising… Show more - Graduated with First Class Honours in History, winning the Alan Merson Prize for best overall performance in third year history, and sharing the Wellington Prize for a group project on Latin American independence.- Areas of specialism included; the Partition of India, in particular the role of minorities including Untouchables and Sikhs, Islam and the West, and Latin American Independence.- RAG Clubs & Societies Officer, responsible for supporting & advising societies on fundraising activities, and coordinating their presence at RAG events. During my year RAG won the Excellence in Volunteering Award for Collaboration, and broke its fundraising record.- Union Council Ordinary Member - providing a link between the Athletics Union, RAG, and the Students' Union Council.- Jointly organised the Christian Union Easter Service, attended by over 200 students. Show less
Experience

Adventure Plus UK
Sept 2007 - Sept 2008Activity InstructorVoluntary position, teaching skills such as archery, climbing and kayaking to a wide range of clients, from the elderly to young offenders, at locations around the UK. This required leadership, organisation, and an ability to work to an extremely demanding schedule in high season.

London Borough of Barking and Dagenham
Oct 2012 - Sept 2014National Management TraineeCompetitive nationwide graduate scheme based in a local council, with centralised training in public sector issues and management. The scheme involved several placements, most of which were in project management roles.• Business Support Team, Adult and Community Services: Coordinating local government and NHS committees which were due to be placed under the new Health and Wellbeing Board structure. Preparing the Council for changes introduced by the incoming Care Act. Writing briefings for Councillors on high-level meetings.• Economic Development and Regeneration: Facilitating communication with architects, developers and a housing association on regeneration of a major estate. Designing and project managing the Borough’s main showcase Christmas event with local businesses and community groups. Updating a mobile app designed to promote businesses within the town centre. Researching better methods of community engagement in the regeneration process and developing a strategy to improve resident voice.• Organisational Review: Working alongside consultants from PwC, gathering and reviewing information on working patterns across the entire organisation in order to identify efficiencies.• Revenues and Benefits: Financial modelling of the impact of different Council Tax Benefit schemes, and repayment levels. Marketing to inform residents of changes through writing guidance booklet for 14,000 households and script-writing a YouTube video.• Democratic Services: Assisting with the administration of local and European elections. Organising training for new councillors. Compiling a comprehensive guide on the functions of each department for all councillors.• Public Health: Assisting the head consultant with initiatives to tackle obesity and understand its causes in the Borough. Conducting research into current activities and weight loss schemes provided by the Council and partners. Show less

Challenges Worldwide
Oct 2014 - Dec 2014Business Support Associate - ICS EntrepreneurUK Department for International Development funded consultancy project, with placement in a small honey packaging company, and living with a local family. Responsibilities included:• Developing and implementing new financial record-keeping system and market research• Finding and approaching local businesses to assess their eligibility for the scheme and promote the Challenges Worldwide consultancy service• Panellist on social media marketing seminar organised by Africa Business Network• Co-wrote a speech on challenges facing African businesses which was delivered at the UN in Nairobi, and appeared on local radio commenting on the same topic Show less

Balloon Ventures
Jan 2015 - Feb 2015International FellowInternational development consultancy, focussed on supporting entrepreneurs and small businesses by providing training and access to capital. Main responsibilities included:• Worked in a consulting role, helping five entrepreneurs to start or expand their businesses using consulting tools, conducting market research and teaching basic accounting skills• Worked across a variety of industries (fashion, printing and stationery, electrical repairs, and fruit juices) with different challenges and customer segments• Voted by peers onto a panel to interview and assess which entrepreneurs in the wider group should be funded, based on their ability to repay the loan and wider social impact Show less

Independent travel
Mar 2015 - Jul 2015Independent TravelI spent several months travelling independently in South East Asia and South America, an experience which was a huge amount of fun, and has also taught me resilience and to think on my feet.

Dacorum Borough Council
Aug 2015 - Jun 2018- Leading and promoting service redesign across all departments, including Revenues and Benefits, Environmental Services, and Housing.- Innovative projects in improving Council Tax communication and using registration as an opportunity for behaviour change, which have been featured in articles and at conferences.- Rewriting of high-volume communications and redesign of web content across Revenues and Benefits and Housing using behaviour change principles.- Training staff and partners in the principles of Human Centred Design and 'Nudge', and developing new resources to assist in design processes.- Project management of high-profile schemes.- Development of a service design network. Show less
Service Redesign Lead Officer
Jun 2016 - Jun 2018Innovation and Improvement Officer
Aug 2015 - May 2016

London Borough of Camden
Jun 2018 - Dec 2021This time was largely focused on running elements of Camden's Covid response work:- Leading on Camden’s Covid shielding food deliveries. I designed our distribution system, then coordinated the daily activities of our delivery team and the iterative improvement of our contact and delivery approach. Over a six-month period, we made over 10,000 deliveries, equivalent to 500,000 meals worth of food, always tailored to users’ individual dietary requirements, before transitioning residents to self-sufficiency or VCS support.- Arranging venues for Covid testing across the borough and acting as the main contact point between DHSC and Camden over lateral flow testing agreements, supplies, finances, and data.- Running vaccination site teams at several locations, including Camden Market and The Roundhouse.- Coordinating door to door outreach work to reach residents in low vaccine uptake areas with both Camden and DHSC contracted teams. Show less Leading reviews of a range of council services:- Rethinking data collection in our contact centre. Establishing better recording of enquiry types and outcomes across all service areas, to enable continual improvement based on the flow of customer journeys across the whole system. - Review of Parking services. Leading a team of staff from the Parking service to understand and better design customer journeys. We have empowered call staff to resolve more issues themselves and simplified the user experience, leading to fewer confrontational calls and a 70% drop in failure demand. - Designing Sheltered Housing services around resident needs. Working with scheme managers to understand the ways in which the service shaped the lives of residents, to redesign the service to better meet needs, and to develop new software that allowed a more flexible approach to resident contact. Show less
Organisational Designer
Jan 2021 - Dec 2021Systems Thinking Officer
Jun 2018 - Jan 2021

ExperienceLab
Jan 2022 - Jan 2025Senior Service DesignerResponsible for leading a consulting team, and research, design, and running pilot projects across government services, including: Employment services: Research into employment barriers for Restart participants, running pilots supporting jobseekers with English language and mental health needs (which have become business as usual), analysing and improving contact centre support for Universal Credit, research paper on the impact of an ageing population and possible corporate and policy responses.Citizen services: Reviewing driver testing and licensing processes in Ontario, analysis of customer contact into centralised government services in Northern Ireland.Defence: Establishing facilities management monitoring for military sites in Belgium, supporting defence training bids in the UK.Justice: Supporting continuous improvement and innovation of electronic monitoring (tagging) services across the UK and presenting findings to the MoJ.I am also responsible for managing a team of consultants, client management, and running training and development activity that supports Serco teams in the UK and beyond. Show less

+impact
Jan 2025 - nowSenior Service Designer
Licenses & Certifications

PRINCE 2 Foundation and Practitioner
Mar 2013
Design Kit: The Course for Human-Centred Design - Statement of Accomplishment
IDEO.orgJun 2016.webp)
Level 7 Certificate in Leadership and Management
ILM (Institute of Leadership & Management)Jun 2016
Agile Digital Services Foundation and Practitioner
APMG InternationalFeb 2018- View certificate

AI for Everyone
DeepLearning.AIApr 2025
Honors & Awards
- Awarded to Andy MarshAlan Merson Prize University of Southampton Jun 2011 Awarded for the joint highest marks in third year History (77%).
- Awarded to Andy MarshWellington Prize University of Southampton Jun 2010 Awarded for an exceptional group project on South American independence movements.
Volunteer Experience
Non Executive Director
Issued by Coalfield Flower Farm on May 2022
Associated with Andy MarshLondon Volunteer
Issued by Friends of Ibba Girls' School on May 2013
Associated with Andy Marsh
Languages
- enEnglish
- spSpanish
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