Amy Cameron

Experience

• 

  Vinfolio

  Nov 2007 - Jun 2012

  Oversaw email campaign management and analysis, social media planning and execution, website content updates, and marketing partnerships. In coordination with the merchandising team, developed daily email campaigns, tracked and analyzed results, and evolved format and copy based on creative testing. Managed a small design team. Converted inbound leads, and performed advisory and consultative wine sales via targeted phone and email sales campaigns. Wrote educational and promotional marketing copy for sales emails to wine collectors. Managed a database of 300K+ wines, 500K+ reviews, and 1M+ auction and retail prices, providing wine collectors the most comprehensive online resource for valuing collections and making buying and selling decisions. Wrote/edited copy for daily marketing campaigns and the blog. Also held a role as a web content associate.

  • Marketing Manager

    Jan 2011 - Jun 2012

  • Wine Specialist

    Dec 2009 - Apr 2011

  • Web Content Manager

    Nov 2008 - Dec 2009

  • Web Content Associate

    Nov 2007 - Nov 2008
• 

  Wine.com

  Jul 2012 - Feb 2020

  Led the creative strategy and execution of merchandising and brand-building campaigns via email, social media, direct mail, in-package material, and website. Ensured consistent themes/messaging across all marketing campaigns and channels. Managed relationships with outside vendors (photographer, digital marketing agencies, printers, consultants) and business partners (trade organizations). Oversaw email marketing programs inclusive of daily campaigns, lifecycle, and triggers. Coordinated cross-functionally with the merchandising team on the email marketing promotional calendar. Developed and tested welcome, win-back, and up-sell email streams. Oversaw regular website production, which was integrated with email marketing campaigns to create a streamlined customer experience. Analyzed engagement data analytics, segmenting visitors based on membership status and shipping state. Wrote and edited marketing copy across all channels including daily emails, website, and print. Coordinated with the merchandising team to create a promotional calendar of products and categories. Worked with the engineering team to analyze old email templates to create new email templates that resulted in a 7% increase in CTRs.

  • Senior Marketing Manager, Head of Creative

    Jun 2015 - Feb 2020

  • Marketing Manager

    Jan 2014 - Jun 2015

  • Email Marketing Manager

    Jul 2012 - Jan 2014
• 

  GU Energy Labs

  Nov 2020 - now

  • VP of Marketing

    Nov 2023 - now

  • Senior Marketing Manager

    Mar 2022 - Nov 2023

  • Marketing Communications Manager

    Nov 2020 - Mar 2022