Jasmine Z.

Experience

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  Merkle

  May 2018 - Nov 2020

  Campaign Management

  Experienced in campaign design( strategy and list segmentation and kpi mearsurement) and campaign management . Familiar with email channel, and platform SFMC. Adept at SQL Language with analytical mindset.2018.5-2018.9 ONSTAR project, a famous vehicle-mounted company. Email campaign management.2018.10-2019.8 L’Oréal project. My role is to clarify requirements, respont to client in a timely manner and execute the entire email campaign process with high efficiency.2019.6-2019.7 【Membership Day campaign design】 Responsible for list segmentation and content strategy design in WeChat channel.2019.7~2019.8 【Pharmaceutical Website Benchmark】 My responsibility is to draft the benchmark framework, research, and presentation to client.2019.9~2020.12 Dell project. Responsible for data delivery of email campaign and TM campaign. Identify and resolve issues in client requests prior to execution. Show less

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  JINGdigital

  Apr 2021 - now

  Customer Success Manager

  - Serve the client from a leading foreign pharmaceutical company(MSD) and responsible for Marketing automation platform management and operation; - Work closely with 4 BU( Marketing) and the Medical department to provide advice on the feasibility of campaign planning and implementation; hands on new registers welcome journey , sleeping users reactivation project and emeeting customer journey close-loop,etc.- Platform operation review report and provide insights for optimizing campaign design;- Draft and continuously optimize SOP to improve delivery quality and work efficiency;- Optimize platform functions per pain points collected and be responsible for new function training;- Understand the WeChat ecosystem and have a closed-loop campaign design mindset. Show less