Anastasia Kuvshinova

Experience

• 

  ITE Group plc

  Apr 2015 - Apr 2015

  Intern
• 

  Mindshare

  Jun 2015 - Dec 2015

  Intern
• 

  Abbott

  Aug 2016 - Dec 2016

  Commercial Excellence/ADD: Intern
• 

  Vizeum

  Mar 2017 - Dec 2020

  Client list: L’OREAL, Huawei, Honor, Hochland, NikonCampaign management across 360 media: linear TV, digital, print, radio,OOH, indoor, cinema, TV sponsorship, cross-media special projects

  • Media Planner

    Aug 2019 - Dec 2020

  • Junior Media Planner

    Apr 2018 - Jul 2019

  • Assistant Media Planner

    Mar 2017 - Mar 2018
• 

  MediaCom

  Dec 2020 - Feb 2023

  Associate Director

  Client list: inDriver (Russia, APAC, LATAM), Richemont, Whirlpool, AkzoNobel (Russia)- Team of 3 people in direct report- Coordination of cross-media planning across local markets in APAC and LATAM- Implementation of global marketing strategies for local market- Media strategy optimization based on econometrics results- Improved client service -> exceptional results in agency evaluation (the highestservice score among all MediaCom Richemont teams worldwide)

• 

  IProspect

  Feb 2023 - now

  International Digital Manager for Shiseido Group

  Shiseido Group (10 brands), Estée Lauder (till July 2023)- Lead a team of 6, managing digital media budget across 10 EMEAmarkets- Development and implementation of comprehensive 360 paid media guidelines tailoredto each market, including a separate DTC strategy- Roll-out of 360 media dashboard across all EMEA markets- Competitive intelligence & analytics