Pablo Pozo

Experience

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  Fox Television

  Jan 1998 - Jun 1998

  Marketing Assistant

  Public Relations, event planning, basic marketing operations.

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  BBDO Mexico

  Jan 1998 - Jan 1999

  Copywriter

  Sabritas, Pepsi, Alka-Seltzer, Snickers, Tequila Cuervo.

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  Grey Mexico

  Sept 1999 - Aug 2000

  Copywriter

  Copy for Hasbro, Autocosmos.com, DeCompras.com, BAT, Gatorade, Procter & Gamble.

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  Pleca Comunicación

  Aug 2000 - Jul 2001

  Associate Creative Director

  Copywriter for projects like Imagen Radio (Radioactivo & 90.9), Bancomer.com, Bancomext, several .com's

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  Net2B

  Aug 2001 - Jul 2002

  Independent Consultant

  Website consulting for Secretaría de Hacienda / Aduanas

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  Grey Group

  Jan 2002 - Jan 2004

  Interactive Manager

  Responsible for Strategy & Operation of interactive & digital campaigns for the accounts:Volkswagen Mexico Newsletters (VW, Seat & Audi); Gerber (First website for the brand & eCRM programmes); EFFEM (Community for pet owners); Procter & Gamble, among others.

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  Wunderman Mexico

  Jan 2004 - Jan 2007

  Interactive Manager

  Responsible for Strategy & Operation of interactive & digital campaigns for the accounts: FORD.com.mx (First automobile website to incorporate eCommerce); Barcel.com.mx (First website for the snacks brand); UNITEC (Acquisition campaigns); Lincoln/Mercury; Banamex; Goodyear; Reebok.

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  IAB México

  Jan 2007 - Dec 2012

  Marketing Director

  Head of the marketing strategy and operations for the trade association that helps brands leverage the Mexican Online Marketing industry opportunities, bringing together Publishers, Agencies and AdTech companies. Deeply involved in the strategic planning and revenue support of the company.Product portfolio developed: - IAB Conecta Conference (6 years, 1.3k attendees) - IAB Conecta Awards (3 years) - Diplomado en Marketing Interactivo w Tec de Monterrey (+1,300 graduates, 2014 top ITESM post-graduate program) - Media Consumption Study (4th year) - Online Revenue Study (6th year) - Online Ad Effectiveness Study (1st in Mexico w P&G and Ford Mexico) - Digital Days (+500 trained)These projects are proven business cases and represent significant revenue streams for the company. Team of 5, plus 3 agencies (website, PR and Events). Show less

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  SafeRoom by DRC. Inc.

  Oct 2012 - now

  Venture Partner - Marketing Counsel

  Start Up focused on creating messaging apps for individuals and businesses who value the privacy of their conversations.SafeRoom – secure messaging for business — http://apple.co/2rNAZOcTwyxt – A keepsake for the memories between the two of you. — http://apple.co/2rEOhdJ

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  Lunave Multimedios S.A de CV

  Jan 2013 - Sept 2014

  VP Business Intelligence

  Responsible for the Strategy unit (Planning, Business Intelligence, Social Business, Content & Media) as well as New Business development. Accounts: Toyota, Diageo, Samsung, Danone, Blockbuster, Singer. Team of 27. 2014 profit contribution: 15%

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  Academia Mexicana de Creatividad

  Sept 2014 - Oct 2016

  Teacher

  Teacher for modules: Innovation & Digital Strategy

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  PayClip Inc.

  Nov 2014 - Jan 2016

  Marketing Director

  I helped position Clip as the #1 mobile-payments brand in Mexico from its early launch stages into an accelerated growth mode. I based the work on a strong Brand Positioning, an Inbound Marketing Strategy driven by Across-The-Funnel Quality Content, selected digital media (AdWords, Display, Facebook Ads), POP optimization, Content Marketing and Events.Brand Strategy, Marketing Strategy, Inbound Marketing, AARRR tactics, Website, Blog, SEO, Social, Facebook Ads, SEM and Display campaigns. Shopper Marketing Strategy for a go to market strategy at Sam's Club, Oxxo and other retail and distribution channels. Video Demo, Testimonials, Community. Show less

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  NewCo

  Apr 2015 - Jan 2018

  MX Founder & Managing Partner

  With my partners and team of collaborators, I launched the Mexican branch of NewCo, the media company that tells the stories behind the most innovative companies, through a Festival (3rd Edition, excellent reviews and media coverage, P&L break even, sponsored by Digilant, Heineken, Kokatoo, Mexico IT) and since 2017 the blog NewCo Shift MX, translating content from HQ and developing our editorial output.

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  * Pollen

  Jan 2016 - now

  Founder / Marketing Director

  Help businesses connect with today's clients by building their digital brands with our 3 solutions: Brand DNA, Brand Experience, & Brand Execution.Strong focus and experience on Tech Startups, Fintech, Automotive, Technology and Ad Tech industries.Our CMO-as-a-Service solution acompanies consolidated companies to develop their strategies, teams, initiatives, operations and skills on timely, focused projets with senior experience but saving money from hiring senior profiles.Clients: Checkmarx, Grupo MC, Maxeon, Nipro, VacaJump, Beauty Corner, Laboratorios LEI, Lean Analytics Association, SafeRoom, Whip Solutions, Grupo Witt, PagoFácil, JHLeasing, VerifiKapp.com, Premio Nacional de Tecnología e Innovación. Show less

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  Tecnológico de Monterrey

  Jun 2019 - Dec 2020

  Teacher

  Customer Centricity in the Diplomado en Transformación Digital. I developed learning materials from scratch and applied them to 4 generations with students from Mexico and other Latam countries.

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  IAB México

  Mar 2023 - now

  Senior Training Consultant

  Accelerate the digitalization of client company's marketing and advertising teams by integrating skills that prepare them for today's consumer environment, such as Strategy, Content, Social Media, Digital Media and Data & Analytics, accompanying them in the implementation of industry best practices on a Strategic and Executional level.Clients: Quala, Pepsico, Honda, Havas,

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  Maíz Azul Content Studio

  Feb 2024 - now

  Head of Business Development

  Estrategia de marca y ejecución orientada a la generación de demanda para Maíz Azul, una agencia de producción de contenido premium especializada en comunicación corporativa.El rol involucra un proceso de consultoría para replantear el posicionamiento de la agencia y mostrarlo en los diferentes canales de comunicación de forma personalizada y relevante, así como la generación de leads de alto perfil en un segmento especializado, el desarrrollo de propuestas estratégicas y seguimiento para completar el proceso de integración de nuevos clientes y proyectos. Show less