Jalen Moore

Experience

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  Camp Thunderbird

  Jul 2016 - Aug 2018

  Summer Camp Counselor

  Enhanced activity strategies to help users of different ability levels engage in activities. Ordered and maintained all recreational equipment. Kept athletic and games equipment and facilities organized and maintained.Created a safe, secure, and enjoyable environment for campers, protecting campers from harm spiritually, mentally and physically.

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  Urban Outfitters

  May 2019 - Mar 2020

  Sales Floor Associate

  Work alongside retail representatives to boost sales by enhancing product presentations and advertising collateral. Analyze and properly process product returns, assisting customers with finding alternative merchandise to meet needs. Train new staff members in various strategies.

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  Freelance

  Jul 2019 - now

  Content Creator

  -Analyzed Facebook and Instagram insights to create a content strategy by catering to the interest of specific audiences.-Companies I have worked with include Moon, Prada, Evian, Frye, Free People, and Cythia Rowely.-Understanding my audience in order to enhance customer engagement and sales.

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  TWO BODIES

  Mar 2020 - Oct 2021

  Creative Direction/Production Manager

  -Established relationships with influencers by creating marketing campaigns, generating over $200k in revenue. -Head of Production on photoshoot sets, where I arranged call sheets, handled communication between talent and crew, and kept track of strict time schedules to ensure the entire shoot ran efficiently.-Creating content to increase brand recognition on platforms such as Instagram and TikTok.Film PhotographyBehind-the-Scenes videographyPost-Production Editing with Adobe Suite ( Lightroom, Premiere Pro)-Casting models and scouting influencers, serving as liaison between them and the company’s CEO’s. -Managing the internship program, where I handled the recruitment and training process. Show less

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  Blue Ocean Project

  Feb 2021 - May 2021

  Project Intern

  -Solving global environmental issues for 5 local Wilmington businesses while mitigating pollution problems by utilizing clean energy and water filter remediations. -Spearheading creation of diverse business plans to help serve the specific needs to the small businesses in Wilmington.-Led a small group in spearheading creation of diverse business plans to help serve the specific needs to the small businesses in Wilmington, while managing the groups deadlines, responsibilities, and progress.-Collaborating and cultivating an innovative environment structured around working with individuals from diverse backgrounds. Show less

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  Cynthia Rowley

  Oct 2021 - Mar 2022

  Head of Marketing and Creative Director

  -Creative DirectionRunning all social platforms for the company Casting models for weekly shootsDeveloping unique concepts for photoshoots and marketingShooting photo and video content for Instagram and the websiteAssisting in the filming process of an upcoming HBO production-Spearheading event planning Organized the Roxy X Cynthia Rowley launch party and the official New York Fashion Week show, coordinating everything from the venue, 200+ attendee guest list, and influencer gifting, down to the catering, DJ, and decor. -Managing all Public Relations for our celebrity and influencer clients-Being flexible with tasks regarding day to day operations, including hiring, wholesale, partnerships and investor relations. Show less

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  VIDEOSHOPS

  Mar 2022 - May 2024

  Social Media Director

  -Create and organize daily content for social media channels-Conceptualize and execute advertisements used across social media platforms and the website-Track analytics to see how content is performing-Develop innovative ways to make content more interactive and stimulating for the audience-Find creator targets by keeping up with social trends to introduce them to the platform -Run events to increase brand awareness and creator sign ups -Interact with our audience and partners on social media by liking, commenting, and sharing to keep our social engagement high -Work closely with the tech team by giving them notes on how to improve our audiences experience on the platform Show less

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  Pearlman Aesthetic Surgery

  Feb 2023 - now

  Digital Marketing Manager

  -Oversaw all social media platforms, designing and editing digital content to align with our brand identity. Platforms managed included Instagram, TikTok, YouTube, Facebook, and Facebook Ads Manager.-Collaborated with our 2 aesthetic nurses and 2 plastic surgeons to develop compelling content concepts that showcase all of our services. Highlighted their unique skill sets and provided individual spotlights on their expertise.-Secured media placements for our doctors and aesthetic nurses in prominent outlets such as The New York Times, People Magazine, and various influential blogs, to raise awareness and enhance our brand image.-Outsourced influencers that align with our audience for collaborations, and negotiated contracts with influencers and talent for these partnerships.-Conceptualized and organized influencer events for social media awards to increase brand exposure to new audiences. Responsibilities included booking venues, securing sponsors, carefully selecting and managing guests, and overseeing event setup.-Monitoring ad analytics to effectively manage ad spending and budgets, ensuring seamless and impactful digital ad campaigns. Additionally, familiarizing oneself with our audience and target market for enhanced strategic targeting.-Leading our graphic design and tech teams to ensure all visual assets are regularly updated on our website and social media platforms. Show less