Dan Shiels

Experience

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  St. James Properties LLC

  Apr 1998 - Jan 2007

  Vice President of Sales

  Nine record-breaking years as Vice President at St. James Plantation, Southport, North Carolina, a 4,500 acre, gated, waterfront and golfing community. Directed St. James Plantation to the distinction as the number one selling community in the Southeast, recording more than 3,500 transactions over the period. During that time, marketing expenditures as a percent of sales were decreased and closing percentages increased.

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  The Settings Development Companies

  Jan 2007 - Sept 2007

  Vice President of Sales and Marketing
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  Rarity Communities, Inc.

  Sept 2007 - Aug 2008

  Vice President of Marketing and Sales
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  Windswept on Cherokee Lake

  Aug 2008 - Aug 2009

  VP

  Turned around dormant community with strong sales and marketing campaign.

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  Lifestyle Property Solutions

  Dec 2008 - Sept 2014

  Principal

  Lifestyle Property Solutions creating integrated marketing and sales solutions for master-planned and resort-style residential real estate communities. Our specialty sales operation is focused to continually build value throughout the sales process. With more than 50 years of combined experience in the destination real estate sales field, we are able to anticipate challenges and quickly adapt to changing circumstances with precision and commitment to your vision.

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  Savvy Homes

  Aug 2013 - Dec 2015

  General Manager and Vice President of Sales

  Managed growing business in Huntsville market and start up in Charlotte market. Created sales training programs and targeted marketing campaigns to drive traffic, increase sales and profits. Utilized market differentiation process to redesign homes better aligning to the market and driving construction costs down to position Savvy for greater profits with a better price point in market. Lead sales coaching to create a high performance organization. Increased profits three-fold, revived sales and introduced new products. Land acquisition activities generated new development deals for company that focused on residential projects, including real-estate market analysis. Show less

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  LGI Homes

  Apr 2016 - Mar 2023

  Sales Manager

  High volume, new home community responsible for sales and closing budget for homes in Charlotte market.KEY ACCOMPLISHMENTS:• Sales Master, 2021, closing more than 40 homes in a calendar year, ranking in the top 3% of all sales professionals in the nation. • Increased closings by 50%, closing in excess of 90 homes for an existing neighborhood through accountability, extensive training and goal setting.• Multiple awards as Outstanding Sales Manager of the Quarter for the Carolinas Region. Show less

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  Logan Homes

  Mar 2023 - Oct 2023

  Director of Sales and Marketing

  Regional new home builder in signature and Master Planned communities. Managed nine active communities across multiple states delivering measurable results.KEY ACCOMPLISHMENTS:• Re-establish processes post-COVID, including hiring and retraining the sales team, re-establish internal processes, repositioning the brand message, and improving the overall sales process. Initiated strategic marketing plan and hired new marketing manager.• Increased year-over-year appointment production by 60%.• Opened four new communities.• Increased leads by 45%.• Sales pace exceeded annual goal.• Margins 16% above target. Show less

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  St. James Properties LLC

  Jan 2024 - now

  Director of Sales