Lindy Heng

Experience

• 

  ExxonMobil

  Jun 2007 - Aug 2007

  Intern, Global Marine Transportation Optimisation
• 

  Singapore Economic Development Board (EDB)

  Jul 2008 - Aug 2008

  Intern
• 

  Singapore Economic Development Board

  Jul 2009 - Sept 2015

  • Led business development activities in UK, Russia and France to promote Singapore as a preferred investment location in Asia for regional headquarters, manufacturing and R&D• Engaged CxOs and managed strategic partnerships with leading companies from FTSE 100 and CAC 40 companies • Conducted market analysis and generated new leads in sectors such as IT, media, aerospace and oil & gas • Account manager for global software companies operating in Singapore• Developed industry development strategies for the analytics and software sector in Singapore

  • Centre Director, Europe

    Aug 2012 - Sept 2015

  • Senior Officer, Infocomms & Media

    Jul 2009 - Jul 2012
• 

  Singapore Economic Development Board (EDB)

  Apr 2016 - Sept 2017

  Head, Aerospace & Urban Mobility

  • Managed a team responsible for developing 20-year developmental strategies for Singapore’s aerospace and urban mobility sector, as well as strategic partnerships with leading global companies in this space• Led the deal-structuring and negotiation of multi-million dollar investment deals into Singapore• Engaged OEMs, Tier 1 suppliers and technology firms to develop and expand their Singapore operations

• 

  Expedia Group

  Nov 2017 - Jul 2021

  -Co-led a global transformation of our account management teams, including new tools, KPIs, and best-in-class workflow. -Led Covid-related initiatives to enable travellers to feel safe again to travel -Part of Hotels.com's (EG company) global pricing strategy team-Led roll out of new competitive pricing insights to regional teams -Identified gaps in Hotels.com's current pricing value proposition to customers and recommended opportunities for further validation -Part of Expedia’s global strategy team that drives strategic initiatives across Expedia’s lodging marketplace-Led global initiative to develop and implement solutions to increase bookings for properties and optimise processes supporting web marketing-Designed and managed the launch of tests to improve supply quality and pricing flexibility

  • Senior Manager, Strategy & Transformation

    Mar 2019 - Jul 2021

  • Manager, Pricing, Hotels.Com (Secondment)

    Jan 2019 - Mar 2019

  • Manager, Strategy & Transformation

    Nov 2017 - Jan 2019
• 

  Facebook

  Aug 2021 - Jul 2023

  Head, Business Partnerships, Greater China

  Leading a team for Meta's largest advertiser market outside of North America to improve advertiser experience with Meta's trust and safety policies/processes while enhancing Meta's guardrails against abusive advertisers

• 

  Jump Mentors

  Aug 2023 - now

  Founder

  Helping others to develop careers they love