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Dragana Lazic

Dragana Lazic

Teaching demonstrator

Followers of Dragana Lazic917 followers
location of Dragana LazicSerbia

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  • Timeline

  • About me

    Brand manager Adriatica at JTI (Reduced Risk Products)

  • Education

    • Faculty of organizational sciences

      2012 - 2014
      Master's degree Project Management

    • Alexander Technological Educational Institution of Thessaloniki

      2011 - 2012
      Marketing

    • Faculty of organizational science

      2007 - 2012
      Bachelor's degree Management

  • Experience

    • Faculty of organizational sciences

      Jan 2011 - Jun 2011
      Teaching demonstrator

    • JTI (Japan Tobacco International)

      Apr 2012 - now

      • Managing brand on 7 markets across Adriatica regionPreparation & implementation of marketing & brand programs-marketing communication( advertising materials, magazines, leaflets, etc...)• Develop & coordinate activities: campaigns visualization & POS materials maintaining brand image• Brand analytics: assesment of market/brand dynamics & KPIsOrganization of small & large eventsImplementing marketing activities as per market plans Managinig marketing budget with timely follow up on deliverySupport budget coordinator during planning proces and absence Show less

      • Brand Manager Reduced Risk Products

        Mar 2023 - now

      • Brand Associate

        Dec 2019 - Mar 2023

      • RRP brand associate

        Mar 2018 - Nov 2019

      • Brand portfolio and performance associate

        Jun 2017 - Feb 2018

      • Brand Activation Associate Winston

        Oct 2014 - Jun 2017

      • Brand Equity Associate Camel,Sobranie&Glamour

        Apr 2013 - Oct 2014

      • Brand equity trainee LD&Scale

        Apr 2012 - Apr 2013

  • Licenses & Certifications

    • Agile Project Management

      Global Business Management Consultants (GBMC)