Dragana Lazic

Dragana Lazic

Teaching demonstrator

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location of Dragana LazicSerbia

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  • Timeline

  • About me

    Brand manager Adriatica at JTI (Reduced Risk Products)

  • Education

    • Faculty of organizational sciences

      2012 - 2014
      Master's degree Project Management
    • Alexander Technological Educational Institution of Thessaloniki

      2011 - 2012
      Marketing
    • Faculty of organizational science

      2007 - 2012
      Bachelor's degree Management
  • Experience

    • Faculty of organizational sciences

      Jan 2011 - Jun 2011
      Teaching demonstrator
    • JTI (Japan Tobacco International)

      Apr 2012 - now

      • Managing brand on 7 markets across Adriatica regionPreparation & implementation of marketing & brand programs-marketing communication( advertising materials, magazines, leaflets, etc...)• Develop & coordinate activities: campaigns visualization & POS materials maintaining brand image• Brand analytics: assesment of market/brand dynamics & KPIsOrganization of small & large eventsImplementing marketing activities as per market plans Managinig marketing budget with timely follow up on deliverySupport budget coordinator during planning proces and absence Show less

      • Brand Manager Reduced Risk Products

        Mar 2023 - now
      • Brand Associate

        Dec 2019 - Mar 2023
      • RRP brand associate

        Mar 2018 - Nov 2019
      • Brand portfolio and performance associate

        Jun 2017 - Feb 2018
      • Brand Activation Associate Winston

        Oct 2014 - Jun 2017
      • Brand Equity Associate Camel,Sobranie&Glamour

        Apr 2013 - Oct 2014
      • Brand equity trainee LD&Scale

        Apr 2012 - Apr 2013
  • Licenses & Certifications

    • Agile Project Management

      Global Business Management Consultants (GBMC)