Shannon Rayner

Experience

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  Nordstrom

  Aug 2007 - Jul 2013

   Managed sales account with annual sales volume of $1.4M Achieved corporate rank in annual volume to #3 for the Bobbi Brown brand Finished 2012 with 1.4% increase over previous year volume Ran the second largest percent of volume increase in the company for 2011 at 21%  Top individual sales productivity as a business manager for brands over $1M  Planned and executed networking events in the community to generate additional volume Inventory control and clear communication with buyers to ensure availability of desired merchandise Initiated increase of company events by 38% in 2011 Planned and implemented the largest volume Trend Show for Bobbi Brown Bellevue, second largest in company’s history during Spring 2011 Coached and developed steady growth in volume with a +10% three-month trend for final quarter of 2010 Grew and developed a well-functioning and respected sales team to represent the brand Show less  Responsible for annual sales volume of $4M Partnered with support departments in planning and executing special events, campaigns and personal appearances Planned and executed events, promotions and daily business to increase volume and profitability Established and exceeded volume goals for each event and promotion  Trained, coached and developed employees to deliver outstanding service through education in product expertise, directive selling, and treating clients with warmth and sincerity Created an environment that was passionate about customer service by setting, achieving and exceeding customer service standards Visual Merchandising Show less  Assisted Department Manager of our account with annual sales volume of $16M in planning and executing promotional events based on solid business plan to grow in profitability Coached and developed employees to demonstrate enthusiasm for selling, manage sales effort via Personal Book, and to manage quality of their work Built an inspiring team culture by communicating a clear and compelling vision to team members Leading by example a personal image that reflects appropriate style of the department  Partnered with company team members, vendors, and suppliers to achieve common goals Show less

  • Business Manager

    May 2004 - Jul 2013

  • Personal Beauty Stylist

    Mar 2010 - Oct 2010

  • La Mer Business Manager

    Oct 2009 - Mar 2010

  • Cosmetic Department Manager

    Oct 2008 - Oct 2009

  • Assistant Cosmetic Department Manager

    Aug 2007 - Oct 2008
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  Laura Mercier

  May 2014 - Sept 2015

  Seattle Metro Artist Educator/ Regional Makeup Artist

  •Support Territory Managers and Account Executives in training Laura Mercier Artists throughout Seattle at retailers Nordstrom, Neiman Marcus and Blue Mercury•Lead Team events when Nationals are not present.•Provide Flawless Start training to new counter staff and new Artists.•Conduct Master classes*Sales coaching*Makeup application on clients while explaining product and teaching Laura Mercier application techniques *Planning and executing brand events while meeting sales goals*Networking in Seattle area to grow Laura Mercier business Show less

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  Anastasia Beverly Hills

  Sept 2015 - May 2016

  Account Executive

  • collaborated and strategized with their external retail partners Nordstrom, ULTA and Macy’s to increase sales, achieve company objectives, build and develop strong support teams, execute flawless events and maintain excellent working relationships.• Served as a key partner in education to train and coach in store staff teams in all locations through various retailer specific trainings. • Responsible for recruiting, scheduling, training and developing the Nordstrom Estheticians, Rotators (RSS’S) and the Nordstrom Account Coordinators; partnering with Nordstrom on the hiring/management process.• Responsible for driving sales and executing strategies and initiatives for each Anastasia Beverly Hills retailer location to ensure the achievement of overall territory sales• Facilitate high impact trainings that include key retailer specific trainings (i.e.: Sephora Brand Focus days, Macy’s Impulse Artistry Trainings, Nordstrom Stay and Plays, Ulta Cluster trainings, etc.) as well as high profile event facilitation and speaking (i.e.: Nordstrom Trend shows, New Store Opening Trainings, etc.)• Build and maintain strong strategic partnerships with internal and external business partners resulting in increased understanding of the business and achievement of successful sales results • Create an open and collaborative environment that influences the sales teams of Macy’s, Nordstrom, and Ulta locations.• Responsible for recruiting, hiring, training and developing Nordstrom Account Coordinators and Rotator support• Managed Freelance Artistry budgets and hours• Developed Counter Manager Expectations Guide for Anastasia Northwest Show less

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  Bobbi Brown Cosmetics

  Jul 2016 - Sept 2018

  Regional Makeup Artist

  BOBBI BROWN COSMETICS- Regional ArtistJuly 2016-present• Makeup artistry• Sales• Training and development for new artists• Business development for new Business Managers

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  Hourglass Cosmetics

  Oct 2018 - May 2019

  Market Trainer
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  Parfums Christian Dior

  Jul 2019 - Feb 2020

  Makeup Artistry and Education
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  Charlotte Tilbury Beauty

  Feb 2020 - Oct 2023

  Makeup Artist Brand Expert

  Leading artist and sales professional. I train and develop artists in multiple retailers. Strong in achieving sales targets during daily business as well as events. exceptional skills in planning and executing outsource events, business development, and networking. Strong relationships with leadership in multiple retailers.

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  Compass

  Nov 2023 - May 2024

  Real Estate Broker
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  Vija Group Real Estate

  May 2024 - now

  Real Estate Agent

  I’m thrilled to share some exciting news—I’ve recently made a strategic move to join Vija Real Estate, powered by PLACE Keller Williams Eastside! This decision was driven by a desire to align myself with a dynamic and successful team led by Vija, a leader with a wealth of experience and a track record of exceptional leadership.Joining this powerhouse brokerage opens up a world of opportunities. The resources, mentorship, and support available here are unparalleled, which will undoubtedly elevate my ability to provide exceptional service to my clients. I believe that this move will lead to many successful real estate journeys, where clients will benefit greatly from my expertise and the collective strengths of our team.I’m looking forward to an exciting and prosperous journey ahead with Vija Real Estate, and I can’t wait to create memorable experiences for my clients in this new chapter of my real estate career. Show less