
Yvette Torres Dickson
Assistant Manager

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About me
Dynamic leader, spokesperson, and influencer with extensive experience nurturing business relationships and strategic partnerships. Brand Advocate with a passion for superior customer experience.
Education

The University of Texas at El Paso
-Bachelor of Business Administration - BBA Marketing
Experience

Gap Kids Inc.
Jan 1995 - Jan 1996Assistant Manager• Spearheaded store operations and supervised/motivated staff of 15.• Attained and exceeded daily, weekly and monthly sales quotes and developed employee incentives to ensure a positivecustomer experience. Reconciled transactions averaging thousands of dollars each day.• Awarded distinction as “Best Motivator” in 1996 for proven results motivating staff to improve sales. • Determined motivations for team members, identified passion points and created team recognition program. Show less

Southwest Airlines
Jan 1996 - Jan 2011Sales & Marketing• Exceeded sales goals quarterly on a consistent basis by developing/managing accounts and building strong working relationships with corporations of all sizes, community partners and travel agents.• Represented Southwest Airlines as ambassador and promoted corporate business products during hundreds of community business functions, and political events. • Provided opportunities for Corporate Travelers, corporations, travel agents, community partners to learn Southwest’s Corporate booking tool. Planned, managed and reconciled budget for District Office.• Monitored customer experience and competitive environment to make recommendations for improvement.• Served as local branding and local media spokesperson facilitating press events. • Negotiated all aspects of small & large sponsorships and worked closely with partners to oversee sponsorships.• Prospected and developed new accounts and key strategic relationships.• Worked closely with Legislative Communications and Grassroots to deliver community impact, value, and visibility for Southwest Airlines. • Played integral role in development and execution of signature initiatives with local organizations including the Phoenix Suns, Hispanic Chamber of Commerce, Child Crisis Center, Ronald McDonald House, Make-a-Wish Foundation, and Chicanos Por La Causa.• Steered Internship Program by training, mentoring and supporting over 25 students in accomplishing goals, many of whom were hired by SWA or community partners.• Identified multicultural needs for SWA, directed and executed effective launch of SWA’s products and services into Hispanic market. Created many new partnerships in Southwest Region for the airline.• Served as local spokesperson for the airline in US and Hispanic markets. Show less

Think Goodness
Jan 2012 - nowVice President of Business Development & Customer Experience• Provided processes and procedures for growing (brand new) Social Selling/Direct Sales company that serves as leading custom jewelry provider, specializing in custom living lockets with personalized charms, bracelets, earrings, and more. • Collaborated with founders to prioritize needs and secure resources to handle rapid growth to over 500 employees in 2 years and over 60,000 independent consultants.• Recruited, hired, and trained staff members and independent field consultants to create basic foundation for many departments within rapidly growing startup. Provided support through transition into new roles.• Served as project manager, clearly defining roles and expectations, and keeping team on track through each new initiative. • Traveled throughout United States, Mexico, and Puerto Rico hosting opportunity meetings, promoting company, delivering training, and motivating thousands of independent consultants of all ages to achieve goals. • Facilitated focus groups to understand needs of consultants. Devised outreach to re-engage disenchanted consultants, correct issues each faced, and helped to deliver resources to promote trust and cultivate motivation.• Identified need to provide Spanish-speaking consultants with translated materials and assets to ensure success. • Helped create foundation and set tone for corporate culture revolving around servant leadership and changing lives. Wrote company core values that encapsulated essence of the “O2 Difference.” Served as face/voice incorporating culture throughout company.• Directed customer service, human resources, public relations, sales, training independent consultants, planning events, emceeing events, hosting national webinars, incentives, and recognition programs. Show less
Licenses & Certifications

Integrative Neuro-Linguistic Programming (NLP) Certification – in progress
The Association of Integrative PsychologyJul 2023
Volunteer Experience
Board Member
Issued by National Charity League, Inc. on Jan 2015
Associated with Yvette Torres DicksonFounder & President
Issued by Teen Board on Jan 2010
Associated with Yvette Torres DicksonDirector of Development and Community Outreach
Issued by Arizona Children’s Theatre on Jan 2011
Associated with Yvette Torres Dickson
Languages
- spSpanish
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