Bradd Michael Gabe, CUA, CXA

Experience

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  Self-employed

  Apr 2014 - Jun 2015

  Piano Teacher
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  Ateneo de Manila University

  Jun 2016 - Sept 2016

  Student Intern at the Ateneo Innovation Center
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  Cebu Pacific Air

  Jul 2017 - Jan 2021

  Managed and led the creation of product requirements and product strategy for the Day-of-Travel Customer Journey, and Membership-Personalisation experiences.• Created the product requirements and identified the roadmap and strategy for the 3 major goals in the digital transformation initiative of the company.• Handled and led the refinement and alignment of 3 tech platforms that feed to the omni-channel strategy of the company -- pitched product strategies and roadmaps to utilise the said capabilities. Show less Dual-role:As an Emerging Technology Specialist• Responsible for identifying and assessing viable technologies or innovative use-cases for the airline and developing a product strategy and roadmap for it.• Initiate and manage incubation projects with the IT Innovation Team, and ensure a successful handover/transition of our PoCs to the development and delivery Team.As a Product Development Specialist• Refines all product requirements touching our digital experiences with all stakeholders from business to IT.• Aligns all initiatives and requirements to our digital channel product strategy and roadmap before cascading these to the development and delivery team. Show less Dual role:As a Product Owner for Charlie the Chatbot• Responsible for the management of the product roadmap, strategy, and delivery of requirements in the Chatbot – worked with our development and delivery team in the IT group, aligning requirements with our different stakeholders, and managing our Chatbot vendor.As a Conversation Design for Charlie the Chatbot• Analyses and understands user behaviour, pain points, and needs of the users of the Chatbot in order to design effective solutions that provide value and purpose for the user.• Worked on refining the information architecture, developing the content and tone, determining UX best practices for the chatbot, and implementing a conversation design sprint for the chatbot's continuous improvement. Show less • Conversation Designer and Product Owner of Charlie the Chatbot.• Responsible for the UX design of the Day-of-Travel features of Cebu Pacific's main B2C digital channels (Web and Mobile Check-in, Online Disruption Management, Flight Status)• Managed and coordinated the work between the outsourced design team and product managers of CEB; successfully pitched a business proposal for an in-house UI Design Team and the execution of the UX/UI mindset within the organisation.Milestones• Presented a business case that discussed the integration of a User-centered Design approach into the Digital Product Development workflow of the organisation –– which later was used as the foundation to reorganise the ways of working for the E-Commerce Team. • Presented a business case that discussed the fundamentals of a high-level Omni-channel Strategy in the organisation, which was used as the basis for our overall digital channel strategy. Show less

  • Product Manager

    Jun 2020 - Jan 2021

  • Emerging Technology and Product Dev't Specialist

    Jun 2019 - Jun 2020

  • Digital CX Specialist

    Sept 2018 - Jun 2020

  • Junior Management Trainee

    Jul 2017 - Sept 2018
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  Freelancer.com

  Feb 2021 - Oct 2022

  Leads the end-to-end design and development of the Discovery product to lift and improve the matchmaking experience and metrics. • product specs, req'ts, acceptance criteria, and reports • UI/UX design reviews, usability testings, user interviews • data analysis reports, A/B testing • backlog management, product roadmapping, product visioning and strategy • sprint retrospectives, sprint planning, ideation workshops Leads the end-to-end design and development of the Messaging product to lift and improve its user engagement and reliability metrics. • product specs, req'ts, acceptance criteria, and reports • UI/UX design reviews, usability testings, user interviews • data analysis reports, A/B testing • backlog management, product roadmapping, product visioning and strategy • sprint retrospectives, sprint planning, ideation workshops

  • Associate Product Manager

    Jan 2022 - Oct 2022

  • Product Associate

    Feb 2021 - Dec 2021
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  Xavier University - Ateneo de Cagayan

  Aug 2021 - Dec 2021

  Instructor

  Worked as a part-time online instructor for the College of Computer Studies.

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  Maya

  Oct 2022 - Sept 2024

  Leads platform enablement and growth for the success of product use-cases across the organisation. Leads the platform teams for Money Movement, Transaction Assets, and Mini-apps. Leads the end-to-end design and development as one of the PMs handling the Base App team. Owns the Financial Wellness product pillar, and develops the strategy for our app evolution, and quality-of-life initiatives that enhances the overall user experience across the app.

  • Platform Product Manager

    Oct 2023 - Sept 2024

  • Product Manager

    Oct 2022 - Oct 2023
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  AccelByte

  Oct 2024 - now

  Product Manager