Victor Avram

Experience

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  McCann Erickson Romania

  Jul 2003 - Nov 2003

  Media Planner and Buyer

  Designing media-mix for advertising campaigns.Planning TV campaigns.Buying TV commercial air space accordingly to plan and budget.Campaign reports, periodical newsletters and client-requested media researches, competition check.

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  Ipsos

  Jul 2004 - Sept 2006

  Project Teams co-ordination of Project Management, Programming and Data Processing Teams. Training new staff and coaching staff.Product development and management. Developing new online research solutions.Budget analysis and strategic planning.Client relationship. Coordination, administration and development of advertising and marketing research projects. Project team coordinationField management.Designing scripting questionnaire specifications..Designing data processing and data tables specifications

  • Project Manager Team Lead

    Sept 2005 - Sept 2006

  • Senior Project Manager

    Jul 2004 - Sept 2005
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  IMedia Plus Group

  Apr 2007 - Jul 2008

  Marketing Manager

  Leading a team of 4, marketing representatives and a PR into successfully delivering the marketing needs for company's online portfolio.Media package design for advertising.Website analytics Off line and online promotion strategies and campaign managementEvents management.Market analysis, campaign analysis and reporting, budget analysis.

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  Vodafone Romania

  Jul 2008 - Jul 2009

  Account Manager - Mobile Advertising

  Business development and account management for Sales Houses and Advertising Agencies.Push of mobile and online sales and demand generation strategies management.Evangelization of mobile advertising channels towards media agencies and brands.Full responsibility for generated revenue.Design and adaptation of digital media channels on local market based on clients needs and market readiness.

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  Zenith

  Jul 2009 - Jul 2011

  Continuously represented and built the digital side of Zenith in front of industry and clients by networking, speaking at events, digital evangelizations, and consulting.Negotiations with publisher partners and technology providers.Provide leadership to agency’s digital team by coaching stuff and reorganizing in profit centers.Managed relationship with client’s media and marketing departments as well as PR, BTL and Creative agenciesDesigned, customized, and developed media strategies cross channels for clients such as Nestle, ING, Carrefour, Grupama, NN.Testing and implementation of new media technologies and media channels to increase exposure and efficiency of clients advertising campaigns.Designed and presented media projects and strategies in pitch presentations. Minder weergeven Accountable for online media strategy and tactical implementation of digital campaigns for brands like: Nestle, L’Oréal, ING, Raiffeisen Bank, BRD, HBO.Built and maintained strong communication with client’s marketing departments to understand local and regional business objectives.Built relationships and negotiations with online publishers and data providers.Translated brands objectives into media strategies and recommend efficient tactics (to build awareness, to increase brand recognition and loyalty, to generate sales, etc.)Researched and analyzed consumer and market insights and trends in order to improve brands communication strategy across digital media channels.Continuously optimized media channels allocation based on performance to reach and improve on marketing and media KPIsIdeation, assessment, and implementation of out-of-the-box creative media projects for agency’s media clients. Minder weergeven

  • Digital Manager. Business Development Coordinator

    Jul 2010 - Jul 2011

  • Interactive Media Planner

    Jul 2009 - Jul 2010
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  FunDeal Romania

  Jul 2011 - Jul 2012

  Head of Marketing

  Marketing strategy development and tactical media campaign implementation of the Romanian leader in daily deals category: FunDeal.roMedia strategy and campaign planning and management.Objective driven investment of six figures annual marketing budget.Coordinating and improving a team of 6.Negotiation and management of advertising campaigns for partners. Growth management. Ideas generation and implementation for horizontal business development (partnership development with big players from complementary industries e.g. Vodafone, Domo)Achievements: Fundeal.ro became the Romanian leader in daily deals category in terms of user base and value provided to brands, surpassing international names like Groupon on local market. Minder weergeven

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  Gemius

  Feb 2014 - now

  Country Manager Romania and Moldova

  Building Gemius business by leading and managing operations in the region.Gemius is an international research and technology company providing data, as well as advanced tools for digital and traditional marketing activities (gemiusAudience, AdReal, AdOcean, gDE)Management of Romanian and Moldavian subsidiary of Gemius, making the company one of the leading providers of media strategy data, adserving technology, audience measurement, online advertising research and programmatic yield management in both countries. - Full responsibility on new business development, P&L, business management for the region. - Leadership of sales, product development and marketing activities - Coordination of client’s media campaigns implementation and publisher's inventory monetization - 14 strong team management, including tech, sales, marketing, and client support peopleAchievements: - Developed the business from 2 to 7 profitable product lines- Attracted agency clients like Zenith, Starcom, Essence Mediacom, Mindshare, Havas Media, Universal McCann, Initiative Media, United Media.- Big brand names started trusting Gemius with their strategical data and advertising campaigns. Orange, BMW, P&G, Unilever, Heineken, iQOS, ING, Raiffeisen. Minder weergeven

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  IAB Romania

  Jan 2025 - now

  Board Member