Shelly Ingraham

Experience

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  Directive

  Jan 2012 - Sept 2017

  COMPANY: Used pioneering spirit to research and lead the creation of marketing services directed towards MSPs in the IT industryEstablished a set marketing plan and strategy for calendar years and delegated fulfillment among self and staffDeveloped content and marketing strategies to promote each service to intended audienceOrganized KPI’s, monitored and analyzed end results of marketing effortsLed the creation of inbound, and outbound marketing campaignsManaged a six-person marketing staff Designed the internal training program and documentation for each new staff memberOutward face of JoomConnect - appearing as company spokeswoman at industry trade showsInterfaced directly and daily with CEO to direct company marketingMonitored and reported on campaign summaries, budget and ROI data to CEO.CLIENTS: Acted as Virtual Marketing Manager, interfacing directly with CEOs and Decision Makers for small to medium sized MSP CompaniesCreated, implemented and fulfilled marketing plans and campaigns based on research of client needs and goalsAnalyzed campaign summaries, budget and ROIProduced copy as needed for inbound and outbound marketing campaigns (direct mail, social media, ect.) Show less Produced monthly client print and electronic newslettersDesigned newsletter templates for clients in MailChimp and ConstantContact (Basic html templates occasionally as well)Created targeted blog posts for clients as neededTrained clients how to build out pages on WordPress and Joomla websites Fulfilled marketing campaigns (i.e. - wrote if needed, revised, branded campaign pieces culminating in events)Developed internal documentation for the marketing department as well as managed staffSelected and trained replacement when promoted to Manager Show less

  • Marketing Manager

    May 2014 - Sept 2017

  • Marketing Coordinator

    Jan 2012 - May 2014
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  Marketing Solutions for MSPs | JoomConnect

  May 2014 - Sept 2017

  Marketing Manager

  Created and pioneered marketing plans to strategize for calendar yearsDelegated appropriate resources to each plan and taskDeveloped content and marketing strategies to promote each service to intended audienceOrganized KPI’s, monitored and analyzed end results of marketing effortsLed the creation of inbound, and outbound marketing campaignsProduced and designed training documentation for each new staff member

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  Freelance Marketing and Creative Services

  Sept 2017 - now

  Marketing Consultant

  Researched individual client needs to customize and lead the creation of marketing services Established a set marketing plan and strategy for calendar years and delegated fulfillment among self and staffDeveloped content and marketing strategies to promote each service to intended audienceIdentified KPI’s, monitored and analyzed end results of marketing effortsCreated inbound, and outbound marketing campaigns

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  Digital Marketing Training Group

  Apr 2018 - Aug 2018

  VP of Support Operations

  Acted as client liaison reaching out and communicating with clients on behalf of DMTG Designed and evolved training programs to further develop in house marketing skillsDeveloped marketing plans for clientele, as well as allocating resources and strategies for implementing plansCreated blog posts and maintained social media presence

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  Zones, LLC

  Jan 2019 - Oct 2020

  Managed and supervised a team of 6+ individuals to promote a respectful and cooperative environment.Utilized data analytic programs to compare individual and team data to assist with training and coaching team members.Coached team members on proper customer service techniques, as well as provide advice on the next technical steps.Created reference material to best identify skills and problem areas.Assisted team to comply with company standards / policies in daily activities. Used troubleshooting and diagnostic techniques to resolve technical and administrative issues within Office 365Maintained good customer relationshipsProvided effective and timely solutions.Learned and adapted to new technology and software within Office 365.

  • Technical Team Lead

    Jul 2019 - Oct 2020

  • Technical Ambassador

    Jan 2019 - Jul 2019
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  Apex Solar Power & Roofing

  May 2021 - Aug 2021

  Scheduling Coordinator
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  LeChase Construction

  Jun 2021 - Feb 2022

  Administrative Assistant
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  The LiRo Group

  Mar 2022 - now

  Administrative Assistant