Chia-Chen Yu

Experience

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  KADOKAWA Corporation

  Jan 2017 - Mar 2018

  Magazine Editor

  Kadokawa is a renowned Japanese publishing company known for its magazines, books, and multimedia productions.As a magazine editor for "Japanwalker" (popular Japanese travel and lifestyle magazine), my responsibilities include:・Led editorial meetings and brainstormed innovative ideas for magazine content・Developed and published special issues featuring tourism hotspots and trends in Japan・Managed and ensured seamless execution of monthly publishing lifecycles・Collaborated with expert photographers to bring editorial visions to life Show less

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  LOGLY, Inc.

  May 2018 - Apr 2020

  Digital marketing operations specialist

  Logly is a Japanese digital advertising platform specializing in innovative ad technologies and solutions.As a digital marketing operation specialist for "LOGLY lift"(Japan's first native advertising platform), my responsibilities include:・Managed and optimized over 200 digital advertising campaigns for diverse corporate clients・Monitored and analyzed ad performance to identify critical improvement opportunities・Strategically planned and managed advertising budgets for a portfolio of over 50 clients・Led an offshore outsourcing project for advertisement software systems, driving notable business growth and improving operational efficiency Show less

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  株式会社メディックス

  May 2020 - Mar 2022

  Marketing Consultant

  Medix is a digital marketing agency headquartered in Japan, specializing in digital marketing solutions for global clients.As the first employee of Medix Taiwan, my responsibilities include:・Designed and executed PDCA marketing strategies for renowned Japanese corporate clients in the luxury and lifestyle sectors, managing an annual marketing budget exceeding 30 million TWD.・Achieved a 20% performance increase for a luxury client through innovative and data-driven digital advertising strategies.・Provided strategic marketing consulting and campaign optimization services utilizing platforms such as Google Ads, Google Display Network, Meta, Instagram, YouTube, Line, and Criteo Show less

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  IKala

  Apr 2022 - Aug 2024

  Senior Account Manager

  iKala is a leading AI-driven digital transformation company specializing in e-commerce and digital advertising solutions.As an initial member of the Japan team, my responsibilities include:・Directed over 100 influencer marketing campaigns and managed a portfolio of 50+ global brands and SMBs across diverse sectors, driving client growth in Taiwan, Japan, Hong Kong, and SEA・Increased KOL project performance by an average of 50%, leveraging effective schedule and cost control, content quality review, client communication, and project data collation・Established long-term strategic partnerships with influencers, media outlets, and agencies, fostering sustainable business collaborations Show less