
Mehdi Morjani
Stagiaire d'observation

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About me
Passionate Digital Marketer | Product Marketing | I help Businesses turning Strangers into Clients with tailored Digital Marketing strategies
Education

Lycée errazi, El jadida
2014 - 2016Classes préparatoires aux grandes écoles PSI : physique et science d'ingénieurs
Lycée El Jorf Lasfar
2013 - 2014Baccalauréat série sciences physiques, mention bien série sciences physiques
Université Mundiapolis Casablanca
2024 - 2025Executive Master Digital Marketing Marketing Strategist with Analytical ExpertiseSkilled in synthesizing and analyzing information to develop comprehensive marketing strategies and thoughtful decision-making processes. Proficient in leveraging advanced marketing decision-making tools and operational marketing solutions to drive results. Adept at applying marketing tools effectively across diverse and specialized sectors, ensuring tailored and impactful campaigns.

ENSAM Casablanca
2016 - 2019Diplôme Ingénieur d’Etat en génie électrique, mention bien Génie électrique option électromécanique des systèmes industriels
Experience

OCP S.A
Jul 2017 - Aug 2017Stagiaire d'observationEtude de la fiabilité des tableaux électriques.Missions : Accompagnement de l'équipe de la maintenance électrique au sein de l'entité et contribuer au différentes interventions techniques ( Préventives et Correctives )

OCP S.A
Aug 2018 - Sept 2018Stage d’application au sein du groupe OCP El Jorf LasfarSujet : Régulation et instrumentation électriqueTâches effectuées :• Etude de remplacement des vannes de régulation par des variateurs de vitesses destinés à régulier le débit du fluide dans les tubes

Kindle Direct Publishing
Jan 2019 - Feb 2025Self-publisher / Author / Amazon SellerOwning a Self-Publishing Brand at Amazon KDP

ENGIE
Feb 2019 - Jun 2019Stage Fin d’études au sein de la société ENGIE NORTH AFRICASujet : Analyse multicritère des propositions d’actions d’amélioration de la performanceénergétique des bâtiments du secteur tertiaire, Selon la norme ISO 50001.Tâches effectuées :• Réalisation d’un outil informatique (Tableau de bord sous Excel) pour le suivi etl’étude (selon la méthodologie PDCA),• Etude de cas : Implantation d’un système de management d’énergie selon la norme ISO 50001 au sein du site RENAULT Commerce Maroc ;

KANJELEC
Jan 2020 - Apr 2021Project EngineerEtude, suivi et surveillance des travaux d’électrification, Construction et rénovationMissions Principales :• Validation de l’étude technique avec le maitre d’œuvre ;• Négocier avec les fournisseurs pour l’approvisionnement du matériel ;• Elaboration des plans d’actions ;• Management des équipes de Travaux ;• Suivi d’avancement de projets (délais, objectifs, responsabilités)

Fiverr
Jan 2020 - nowLevel 2 Fiverr Seller | Amazon KDP Expert | Keywords Research & SEO Expert | Graphic Designer- Successfully delivered over (300) projects to international clients through Fiverr. (Level 2 Seller)- Specialized in Amazon KDP market research, SEO optimization, keyword & competition analysis, and creating optimized & high-converting listings on Amazon.- Successfully Assisted 200+ Authors and Self-publishers with book marketing, advertising strategy, and sales growth through Amazon, Google and Social Media Marketing.- Provided digital marketing solutions, including SEO-driven strategies, competitor analysis, and branding for clients across various niches (Fiction and Non-fiction books).- Created High-Converting Landing Pages for Authors to promote their books and nurture their newsletters to maximize engagement with their customers.- Improved click-through rates (CTR) by 19% for authors through a combination of SEO optimized titles & subtitles, paired with PPC advertising strategies to drive targeted traffic to the book listings.- Achieved a 40% increase in organic traffic for books by identifying and implementing highly searched, low-competition keywords using Helium10.- Consistently achieved high client satisfaction and maintained a 5-star rating through effective communication and timely delivery. Show less

Self-employed
Jan 2021 - nowDigital Marketing Specialist & Consultant | Client Acquisition- Developed and executed data-driven digital marketing strategies to help businesses grow their online presence, client acquisition, and sales performance.- Managed social media marketing campaigns across platforms like Facebook, Instagram, andLinkedIn, optimizing ad performance for higher engagement and conversion rates.- Provided market research & analysis to tailor marketing strategies for different industries,including coaches, consultants, and small businesses.- Accomplished a 40% increase in client acquisition for a local dentist by building an SEO-optimized website and content that improved Google rankings and local search visibility.- Optimized paid ad campaigns for clients, leading to a 30% reduction in cost-per-acquisition (CPA) by analyzing ad performance and refining targeting. Show less

INNOV Engineering Consulting
Oct 2021 - Feb 2022Ingénieur consultant- Etablir l’avant-projet ( présumer les besoins des clients ) ;- Etude de faisabilité du projet ;- Réalisations techniques et dimensionnement définitif ;- Planification de la réalisation ( Plan d’actions ) .

NOVOLIGHT
Jun 2022 - Sept 2022Ingénieur Chef de Projet
Licenses & Certifications

E-commerce Copywriting
Fiverr
Viral Marketing
Fiverr- View certificate

Google Ads Search Certification
GoogleApr 2023 
Meta Certified Media Buying Professional
MetaDec 2023
Pilotez l'amélioration continue dans l'industrie du futur
OpenClassroomsDec 2021
Six Sigma Yellow Belt
6sigmastudy - The global certification body for six sigma certificationsDec 2021
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