Ruth W.

Experience

• 

  The Sunday Dispatch

  May 2008 - Aug 2008

  Intern

  - Wrote feature articles on deadlines about events happening in the local community- Took photos to accompany the stories and wrote photo captions- Edited any photo captions, letters to the editors, or articles sent into the paper

• 

  The Times Leader

  Mar 2011 - Aug 2011

  - Conducted interviews with various people- Typed articles using CCI and Microsoft Word- Attended municipal and school board meetings and write about current happenings - Edited, wrote, and laid out the obituaries using CCI- Called funeral homes and families to verify billing and other information

  • Correspondent

    Dec 2010 - Aug 2011

  • Obituary Clerk

    Mar 2011 - Jun 2011
• 

  Solid Cactus Web.com, Inc.

  Jun 2011 - Sept 2015

  SEO Manager

  -Maintained a high-quality client-facing relationship with more than 70 clients from a wide range of verticals.- Delivered customized reports to clients, highlighting wins, losses, and improvements for achieving campaign goals.- Wrote engaging content for clients’ websites and social media accounts, following SEO best practices.

• 

  Whiskey Bacon

  Feb 2013 - Jul 2014

  Assistant Editor and Social Community Coordinator

  - Helped to maintain social media presence on Facebook, Pinterest, Twitter, Tumblr, and Google+- Proofread blog posts to ensure they are grammatically correct and ready to be published on the website

• 

  Pepperjam

  Sept 2015 - Feb 2017

  Associate, Social

  - Managed daily campaign builds and optimizations on Facebook, Pinterest, Instagram, and Twitter in an assortment of client verticals.- Maintained a high-quality client-facing relationship while providing strategic recommendations across social media platforms in order to achieve client goals.- Built informative reports with detailed insights into campaign performance in regards to KPIs.- Collaborated with other members of the paid social team to formulate proposals and ideas for clients. Show less

• 

  Vintage Tub & Bath

  Jun 2017 - Apr 2022

  - Launched and currently managing our social media influencer program- Collaborated with influencers to curate brand awareness and expand social presence- Used excel and pivot tables to provide in-depth influencer reporting- Managed organic social presence using Sprout Social- Created engaging paid social campaigns on Facebook, Instagram, and Pinterest- Led the launch of Facebook, Instagram, and Pinterest ads- Maintained product catalogs on Facebook/Instagram and Pinterest- Curated and maintained social media calendar- Compiled weekly and monthly reports for organic and paid social media performance- Utilized SEMrush and Google’s Keyword Planner to identify keywords for marketing copy and link building- Updated website copy, including descriptive feature bullet points on product pages, specification details on product pages, product descriptions, category page copy, blog posts, and press releases- Created A+ Content for Amazon products- Utilized SEMrush to monitor and improve the brand's backlink profile Show less - Managed organic social presence on Facebook, Instagram, Pinterest, TikTok, LinkedIn, YouTube, and Houzz using Sprout Social- Created engaging paid social campaigns on Facebook, Instagram, and Pinterest- Led the launch of Facebook, Instagram, and Pinterest ads- Maintained product catalogs on Facebook/Instagram, and Pinterest- Launched and managed the social media influencer program- Collaborated with influencers to curate brand awareness and expand social presence- Curated and maintained social media calendar- Implemented digital marketing campaigns including PPC, and display advertising on Google, Bing, and Yahoo- Compiled weekly and monthly reports for organic and paid social media performance- Monitored and maintained brand reputation, website reviews, and product reviews- Managed multiple projects at a time with acute attention to detail- Worked with co-workers to transition the Vintage Tub & Bath website from Magento 1 to Magento 2- Utilized SEMrush and Google’s Keyword Planner to identify keywords for marketing copy and link building- Updated website copy, including descriptive feature bullet points on product pages, specification details on product pages, product descriptions, category page copy, blog posts, and press releases- Utilized SEMrush to monitor and improve the brand’s backlink profile- Maintained accurate product data using the product information management system (PIM) - Salsify- Ensured product information was up to date on the Amazon Marketplace and Amazon Storefront- Created A+ Content for Amazon products Show less

  • Social Media Manager

    Feb 2021 - Apr 2022

  • Search Marketing Specialist

    Jun 2017 - Feb 2021
• 

  Acronym

  Apr 2022 - now

  • Associate Manager, Paid Social

    Apr 2024 - now

  • Paid Social Analyst

    Apr 2022 - Mar 2024