Christie Chaney

Experience

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  ForeignExchange Translations

  Jan 2005 - Jan 2007

  Product Manager of Services

  Directed team of technical analysts, DTPs, multimedia engineers, help desk support, and QA testers located in US and Europe.• Devised new revenue stream and generated 10% revenue growth by spearheading Go-to-Market (GTM) strategy and operational management of newly created multimedia and software localization services.• Improved GM 15% by automating processes, outsourcing during peak periods, and revamping project reporting capabilities.

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  HP

  Jan 2007 - Jan 2013

  Led accessory kits and bundles with $1.2M annual revenue.• Delivered aggressively priced Walmart Black Friday kit with 1.5% Gross Margin (GM) by judiciously cutting production costs while maintaining perceived value.• Exceeded aggressive GM goals 2-4% for Back-to-School kits for Target and Walmart by strategically combining existing low-cost products with proven high-market favorability intelligence. Guided brand leadership and compliance across 27 worldwide consumer notebook and brand license accessory product categories.• Reduced $1M annual packaging artwork budget 15% by improving upfront planning and decreasing review cycles.• Implemented new package design that was 7-14% more eye-catching, premium, unique, and expensive than previous design by analyzing and applying customer focus group feedback. Managed technical writers, design agencies, and localization vendors to create user manuals and packaging. Influenced product user experience (UX) design and marketing messaging for consumer home media server and connected IoT devices.• Increased software usability 30% by streamlining workflow, window layouts, and messaging through leveraging of information architecture principles, copyediting skills, and focus group feedback.

  • Product Manager

    Jan 2012 - Jan 2013

  • Brand Manager for HP Accessories and Displays

    Jan 2010 - Jan 2013

  • Lead Technical Writer for HP MediaSmart Server

    Jan 2007 - Jan 2010
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  Focal Point

  Jan 2012 - Jan 2015

  Blogger

  Blog for photographers and those promoting their art.• Appeared in first 5 Google search results by implementing SEO strategies.• Generated nearly 1000% more referrals through LinkedIn groups than second largest referral source.• Engaged readers and increased traffic 265% using interactive content.

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  Pelco

  Jan 2013 - Jan 2019

  Owned newly created role to shift marketing strategy from product launches to integrated marketing campaigns. Managed acquisition and demand generation campaigns for IoT ecosystems comprised of video, sensors, analytics, VSaaS, and Cloud products.• Increased qualified leads 300% year-over-year (YOY) contributing to Digital Marketing Team’s win of 2019 Marketo Revvie Award. Wrote nurturing campaign content and applied Salesforce.com industry intelligence to refine Marketo lead scoring models.• Grew global contact list 2000% through an 8-month full funnel, omnichannel campaign strategically created to rebrand business as a VSaaS / Cloud “technology innovator,” employing thought leadership content that was unique and educational. Show less Hand picked and sole marketing member on groundbreaking task force chartered to transform business operations—product development, marketing, and sales—from a generalized product company to a targeted vertical industry solution company: cities, airports, seaports, transportation (roadways, railways, stations / terminals), utilities, oil & gas, manufacturing, casinos, corrections, higher education & K-12, government / military, healthcare, retail, sports and leisure, hospitality, corporate / business, and banking.• Analyzed intelligence reports and sales data to segment and prioritize 16 industries, focusing and aligning messaging for global cross-functional content creation teams.• Educated novice sales and marketing teams and boosted operational efficiency 40% by producing industry-specific Marketing Playbooks and sales enablement webinars.• Increased customer engagement 60% by collaborating with sales and product management to connect the dots between industry-specific pain points and technology solutions across entire product portfolio. Show less Created new position in company. Built co-marketing program that leveraged existing technology partners ranging in size from global corporations (IBM, Dell) to small start-up companies, building win-win campaigns to expand market reach, stretch marketing budgets, and grow sales capabilities.• Doubled number of events attended with minimal budget increase by building joint marketing ecosystem comprised of judiciously selected partners providing strategic fit, regional significance, complementary product portfolios, and marketing reach.• Extended sales organization by educating over 200 Dell EMC partner salespeople on selling video surveillance and storage solutions into Education and Healthcare vertical segments in preparation for joint marketing campaigns. Show less Oversaw global product marketing for entire product portfolio: Video Management Systems (VMS), video surveillance cameras, accessories, and integrated IoT solutions with $350M in annual revenue.• Drove 50% growth of flagship product through successful sales enablement, channel partner education, and end user campaigns.• Shortened time-to-market and generated 15% more demand at launch for halo product through strategically architected market warming campaign.• Reduced employee on-boarding time 35% by converting tribal knowledge into repeatable, written processes and templates. Show less

  • Marketing Campaign Manager

    Jan 2018 - Jan 2019

  • Industry Marketing Manager

    Jan 2017 - Jan 2019

  • Alliances Marketing Manager

    Jan 2016 - Jan 2018

  • Senior Product Marketing Manager

    Jan 2013 - Jan 2016
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  AVEVA

  Jan 2019 - now

  Working with the Director of Content Strategy and a small team to stand up a pioneering Content Strategy department. Leveraging creative innovation and collaborative leadership skills to develop, execute, and implement a compelling, multichannel, game-changing content strategy. Translating business goals and objectives into campaign plans that employ content as a primary means of achieving success. Coaching peers and guiding the creation, delivery, and governance of useful, usable marketing campaign content that tells a compelling story and relates to readers. Show less

  • Senior Marketing Strategist

    Jan 2022 - now

  • Senior Product Marketing Manager

    Jan 2019 - Jan 2022