Natalie Crook

Experience

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  Molly Miller Media and Communications

  May 2020 - Dec 2020

  Freelance Graphic Designer

  Creating brand identities and info-graphics for local companies in the Salt Lake and Park City areas. This role offered an introduction to marketing strategies and how I can communicate design goals to a wide range of client needs.

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  DentalQore

  Dec 2020 - Apr 2022

  Beyond social media, I was eager to accept this promotion to Web Designer. I consulted with clients individually from ideation to website launch, directly helping new dentists, doctors, and specialists get their business off the ground or redesign their site to draw in a changing demographic. My biggest lesson here was how to communicate design thinking and strategies to people in completely different industries. In this fast-paced environment, I started here by creating social media posts and campaigns for the health and dental industry. I would work one-on-one with clients to nail down the messaging, look, and timing of different campaigns then design those myself. I'd often work with 5-10 clients weekly!

  • Web Designer

    Jan 2021 - Apr 2022

  • Junior Graphic Designer

    Dec 2020 - Jan 2021
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  Minerva Analytics

  Apr 2022 - Sept 2023

  Led new product development through over 50 brand identity campaigns tested over that year. I learned to interpret data, translate qualitative feedback from subscribers, and adapt future tests from results. Leveraging my communication skills from Dentalqore and my rigorous design thinking education, I pitched new market strategies to reach diverse email newsletter audiences. Working with email newsletter designs allowed me to advance my skills in HTML/CSS.

  • Senior UX/UI Designer

    Jul 2023 - Sept 2023

  • UX/UI Designer

    Apr 2022 - Jul 2023
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  Datalign Advisory

  Sept 2023 - Dec 2024

  UX/UI Designer

  Introduced to the needs of the Fintech world, I had the opportunity to drive design strategies for this new company. Some milestones here were: implemented a new design system, iterated and defined core brand values, tested and enhanced intake forms, and advance usability of our client platform. My time at Datalign Advisory enriched my understanding of effective business strategy and how to sell big ideas by discussing long term implications.