
Andreas Peter Rafn
Co-founder, Nordic Jewelry Design

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About me
Product Director | Product Management | Visma e-conomic
Education

DTU - Technical University of Denmark
-Master of Science (M.Sc.) Design & Innovation Danish Weighted Average: 11.3 / 12Thesis Project: Data-driven modular optimization of well maintenance at Maersk OilWorking with- Product breakdown - Customer insight methods and tools to understand user needs- Synthesize customer insights to product hypothesis- Prototyping, concept development and MVPs- Complexity mgmt. & modular design- Insight in a range of technological capabilities such mekatronics, software and mechanic

DTU - Technical University of Denmark
-Bachelor of Science (BSc) Design & Innovation Danish Weighted Average: 9.6 / 12.Thesis Project: Product development in novel cell sorting technology
Experience

Beaux I/S
Apr 2010 - Dec 2012Co-founder, Nordic Jewelry DesignFounder of Beaux I/S - jewelry for men and women. Purchasing in Asia, marketing and sale to stores in Denmark and online.

DR - Danmarks Radio
Jun 2011 - Jan 2014Student Assistant
Telanco.dk
Aug 2011 - Mar 2013Ecommerce Developer
Duckee
Aug 2011 - Feb 2016Web Development & e-commerce (student)Design of waterproof PVC bags and e-commerce site. Wholesale distribution & online sale.

DTU - Technical University of Denmark
Mar 2014 - Aug 2016Robust Design Research Assistant (student)
Cybersmile
Jan 2015 - Aug 2018Founder & Full Stack Developer, Live Chat Software & Chatbots- Building and launching software to a paying B2B customer base (+100)- Full-stack development, LAMP stack (PHP, JavaScript, HTML, CSS, Google Cloud)- Defining a go-to-market strategy, value hypothesis and growth hypothesis- Pro-active customer engagement (B2B, retail clients)- Managing a network of partners (wolesale, whitelabel)- Experience working with customer service software- Using user-centered methods to identify user needsAcquired by Tercios Venture Holdings Ltd.Design & development of conversational interfaces and live chat software. Cybersmile aims at simplifying and improving customer contact through automated support utilizing natural language processing and our Cybersmile Live Chat Software. Cybersmile works with partners and large online eCommerce retailers throughout Scandinavia. Vis mindre

Innovation Centre Denmark
Feb 2016 - Aug 2016Innovation Associate (student)- Gather and analyze market data to develop insights and recommendations- Analysis of market and key product advantages- Development of presentations for large Danish organizations- Networking with companies in Silicon ValleyMore about the role:Working with large Danish corporations seeking business development in Silicon Valley. Gaining insight in innovative business models in both corporations and start-ups in Silicon Valley through trend scouting, market research and innovation strategies. Vis mindre

Nets
Sept 2016 - Feb 2018Product Developer (student)- Product co-management of chatbot payment solution- Identify and translate business and user needs to digital solutions - Co-lead, assist and guide development teams in delivering new digital solutions- Agile, data-driven validation of ideas and assumptions- Development and test of MVPs- Product roadmap development & feature prioritization- Post-launch monitoring and course correction- Working closely with UX to translate customer research to product requirementsAbout the role: Worked as a part of the product management team to develop chatbot payment software. The role included design and development of new digital AI solutions using agile development. Working with AI and conversational interfaces to enable new digital customer journeys and explore opportunities of applying new technologies to create and delivery new digital payment solutions. Vis mindre

PA Consulting
Feb 2018 - Aug 2019Management Consultant- Project management (incl. PRINCE2 & agile)- Product mgmt. community of practice- Business analysis, competitor mapping & pricingHas a passion for improving the innovation agenda and leveraging new technology to meet business strategies. Experience in areas such as on-demand digital servitization, agile delivery models, CRM & ERP systems, sourcing and automation. Experience covers the financial sector, government institutions and the retail industry.

Valitor
Aug 2019 - Jan 2020Product ManagerBuilding omni-channel payment solutions that enables large, international retailers to seamlessly accept payments and serve customers across channels and countries. The role includes:- Building a omni-channel product strategy- Managing cross-team product roadmaps - Building transparency and trust across the organisation- Customer research, market and competitor analysis, industry trends etc.In addition, the role includes:- Hands-on development of prototypes to assess new product opportunities with customers- Product-market fit assessment through capability, market and competitor analysis- Value proposition communication to development, marketing and sales- Presenting and assessing strategic product opportunities with management - Defining customer and user pain-points- Reporting directly to our COO / CTO- Working closely with product owners and development teams to manage day-to-day ops.- Performing marketing related tasks, including merchant communication and announcements.- Defining. visualizing and communicating omni-channel user journeys- Building tools to support product delivery processes (Product Runway, Feature Refinement and Tribes) Vis mindre

E-conomic
Jan 2020 - nowProduct Director of Product Management Leading our team of Product Managers to build new digital ways of working for more than 150.000 Danish companies. Taking new innovative products to market that help businesses with their digital growth journey.
Product Director
Apr 2024 - nowProduct Line Manager
Mar 2022 - Apr 2024Product Owner
Jan 2020 - Mar 2022
Licenses & Certifications

Google Cloud Foundation
Google Cloud Platform CertifiedApr 2018
PRINCE2
PeopleCertDec 2018
AI Trainer
Boost.aiAug 2018
Product Management (PMC-III, Build)
Pragmatic InstituteDec 2019
Product Management (PMC-II, Focus)
Pragmatic InstituteDec 2019- View certificate

Product Management (PMC-I, Foundations)
Pragmatic InstituteDec 2019 
SAFe 4 DevOps Practitioner
Scaled Agile, Inc.Apr 2019
Honors & Awards
- Awarded to Andreas Peter RafnFinalist of "Best Technical Bachelor Competition 2015" at Accenture Accenture sep. 2015
- Awarded to Andreas Peter RafnParticipant of the European Venture Program EuroTech Universities Alliance & European Commission’s Erasmus+ jul. 2015 The European Venture Programme offers students and scientists exclusive access to the entrepreneurship expertise and networking resources available at the four EuroTech Universities through a two-week programme. The aim of the programme is to:- Gain valuable experience among the best in technical startup development- Offer a unique opportunity to build the participants' start-up network amongst Europe‘s finest technical institutes- Bring innovation to all aspects of the… Vis mere The European Venture Programme offers students and scientists exclusive access to the entrepreneurship expertise and networking resources available at the four EuroTech Universities through a two-week programme. The aim of the programme is to:- Gain valuable experience among the best in technical startup development- Offer a unique opportunity to build the participants' start-up network amongst Europe‘s finest technical institutes- Bring innovation to all aspects of the participants' entreprise- Share and build experience with peers and creating a community of international entrepreneursEuroTech Universities Alliance:- Technical University of Munich (TUM) & UnternehmerTUM- Technical University of Denmark (DTU)- Swiss Federal Institute of Technology in Lausanne (EPFL)- Eindhoven University of Technology (TU/e) Vis mindre
Languages
- daDanish
- enEnglish
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