Anushka Bhattacharya

Experience

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  Dentsu Creative

  Jul 2019 - Aug 2019

  Media, Public Relations and Client Servicing (Perfect Relations)

  • Public Relations and Client Servicing Intern• Dealt with clients like SREI Group, Emami, Greenply, India Autism Center, Madhujayanti International• Prepared dossiers, data points, press release, event lists• Tracked newspapers and unique stories

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  Genesis Shards

  May 2021 - Aug 2021

  Content Development

  Genesis Shards (GS) is a decentralized ecosystem based on Polkadot that reimagines non-fungible tokens (NFTs) as decentralized finance (DeFi) option, creating a seamless cross-chain liquidity environment for pre-initial dex offering (IDO) tokens.

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  BranDigitalize

  Apr 2022 - Jun 2022

  Social Media Marketing Specialist

  • Scheduled posts for various clients using tools like Buffer, Creator Studio• Tracked Google ads, SEO Planning, and execution• Created content for various blog pages on Medium and Quora• Created posters and thumbnails using Canva Pro

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  Emami Ltd

  Apr 2022 - Jun 2022

  Summer Intern

  • Drove growth for Navratna brand on E-commerce by spearheading new product launches and impactful digital campaigns• Led comprehensive consumer and market analysis for Navratna Therapy Sleeplessness Range extension, resulting in the proposal of a new Sleep Care range• Evaluated performance of Navratna Gold Oil through detailed analysis of E-commerce platform reviews• Successfully executed targeted digital campaigns, specifically tailored to engage student clusters• Developed competitive content strategies and curated engaging ideas for Navratna social media pages• Gained valuable insights into distribution channels by visiting various beats and territories, demonstrating a deep understanding of market dynamics Show less

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  Capgemini

  Aug 2023 - now

  Associate Consultant