
Lia Coêlho
Attractions and Operations

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About me
Career Mentor | HR Consultant | Corporate Facilitator
Education

Utad
2024 - 2026Master´s Degree Clinical Psychology
Universidade Federal do Ceará
2011 - 2018Bachelor's degree Cinema StudiesActivities and Societies: Fellow of the Undergraduate Project Monitoring Program (2014) Fellow of the Federal Program Science Without Borders Australia (2012 - 2013) Fellow of the Teaching Initiation Program, serving as a monitor for the course Film Production 1 (2012).

Universidade de Fortaleza - UNIFOR
2019 - 2023Bachelor's degree PsychologyActivities and Societies: Volunteer monitor of the course Psychological Theories 3 - Humanism (2021)

UNSW
2012 - 2013Bachelor of Arts - BA Film StudiesStudent Exchange Program
Experience

Walt Disney World
Nov 2009 - Jan 2010Attractions and OperationsAs a participant in the International College Program (ICP) at Walt Disney World, I played a key role in park operations and the visitor experience. My main responsibilities included:- Guest Services: Providing accurate information and guidance to visitors, ensuring a pleasant and smooth experience in the park.- Access Control: Managing the entry and exit of visitors at attractions, maintaining order and safety in all access areas.- Safety During Parades: Organizing and supervising the safety of visitors during parades, ensuring a safe and enjoyable environment for everyone.Highlights:- Recognition for exceptional performance in assigned duties, receiving positive feedback from supervisors and visitors.- Acquisition of valuable international experience, significantly improving my customer service skills and English communication.- Development of intrapersonal and interpersonal skills, essential for interactions in multicultural environments.This experience provided me with a solid foundation in customer service and operations, along with a unique understanding of Disney's hospitality culture. Show less

Deberton Entertainment
Feb 2015 - Oct 2015Cultural Production InternDuring my internship at Deberton Entertainment, I worked as a Production Assistant on significant cultural projects, contributing to the realization of events that promote diversity and the arts. The main events I worked on include:- IX For Rainbow – Festival of Cinema and Sexual Diversity Culture: I supported the organization and execution of this festival, which celebrates sexual diversity through cinema and art, collaborating with the team to ensure a successful event.- Production of the Musical "Avenida Q": I assisted in the production of the first official Broadway musical in Ceará, contributing to the logistics and coordination of the show, promoting theatrical arts in the region.- II Festival of Cinema of Vale do Jaguaribe: I participated in the organization of this festival, where I worked in various areas of production, ensuring that all activities were carried out efficiently and harmoniously.This experience provided me with a solid understanding of cultural production and teamwork, developing skills in organization, communication, and event management. Show less

Ambev
Mar 2016 - Jul 2016Brand Activation Manager (BAM)As Brand Activation Manager at Ambev, I was responsible for promoting engagement and visibility for the company's premium brands in selected bars and restaurants. My main responsibilities included:- Brand Promotion: Implementing promotional actions for Budweiser, Corona, and Stella Artois beers, increasing brand awareness and appeal in the local market.- Activation of the Pedida de Hoje App: Demonstrating and promoting the Pedida de Hoje app, encouraging customers to use it and increasing service adoption.- Client Relationship Management: Establishing connections with bar and restaurant owners and managers, providing a consistent and high-quality brand experience.- Feedback Collection: Evaluating consumer reactions and customer feedback, helping to enhance marketing and promotional strategies.This experience allowed me to develop skills in brand activation, direct marketing, and customer relationship management, contributing to strengthening the presence of Ambev brands in the region. Show less

DUO Eventos
Jun 2016 - Dec 2018Event Production AssistantI worked as a Production Assistant at DUO Eventos, contributing to the realization of a variety of culturally and corporately significant events in the region. My main responsibilities included:- Cultural Events: Support in the planning, organization, execution, and dismantling of lectures and events, including projects for Itaú Cultural and the Dragão do Mar Institute of Art and Culture.- Gastronomic Events: Participation in the production of events for the Ivens Dias Branco Social Gastronomy School, contributing to the promotion of local cuisine.- Cine Ceará: Collaboration in the production of the 26th Cine Ceará, a recognized film festival, helping to ensure the smoothness and success of the activities.This experience provided me with a comprehensive understanding of event production dynamics, as well as valuable skills in organization, teamwork, and time management. Show less

UNE - Students National Union
Mar 2017 - Jun 2017Event Production AssistantI worked as an Event Production Assistant at the 10th UNE Biennial, contributing to one of the main cultural events aimed at promoting art and education in Brazil. My main responsibilities included:- Logistical Coordination: Supporting the event's logistics, ensuring the organization and smooth flow of scheduled activities, from setup to the conclusion of presentations.- Activity Management: Collaborating in the organization and execution of cultural activities, lectures, and workshops, providing an enriching experience for participants.- Public Support: Addressing the demands of the audience and participants, ensuring their needs were met promptly and efficiently.- Teamwork: Closely collaborating with the production team and volunteers, fostering a harmonious and productive work environment.This experience provided me with an in-depth understanding of cultural event production, developing my skills in organization, communication, and teamwork in a dynamic environment. Show less

Shopping Center Iguatemi Bosque
Sept 2017 - Dec 2017Event Production AssistantI worked as a Production Assistant for the Ministars Contest, a special event created to select a child who would participate in the Christmas show at Shopping Iguatemi and the performance "The Power of Christmas – You Just Have to Believe!" My main responsibilities included:- Participants Registration: Managing the registration of children, ensuring that all information was accurate and organized for the selection process.- Support and Well-Being of the Children: Ensuring the comfort and well-being of the children while they waited for their auditions, creating a welcoming and safe environment.- Monitoring the Winning Child: Supervising the winning child during rehearsals, recordings, and interviews, ensuring their safety and well-being at all stages of the process.- Collaboration in Events: Working as a team with the production to ensure that all activities ran smoothly and organized, contributing to the success of the show.This experience allowed me to develop skills in event management, attention to detail, and care for young audiences, as well as providing valuable learning in dynamic and creative environments. Show less

Zazen
Sept 2019 - Mar 2020RecepcionistAs a Receptionist at Zazen, I was responsible for ensuring exceptional customer service and optimizing the administrative operations of the space. My main activities included:- Client Reception: Warmly welcoming and directing clients to clinical consultation rooms or yoga classes, promoting a positive experience from the moment of arrival. - Administrative Management: Maintaining spreadsheets, managing purchases and sales, issuing invoices, and digitizing files and contracts, ensuring organization and accuracy of records.- Cash Register Closure: Responsible for closing the cash register, ensuring accuracy in financial transactions and the management of cash bags.- Contract Issuance and Completion: Creating and maintaining contracts, ensuring that all documents were properly filled out and filed.- Database Updates: Managing the intake and outflow of students and clients, as well as updating records in the system to keep the database current.- Telephone Service: Handling phone inquiries, answering questions, and providing information about services and appointments.This experience allowed me to develop solid skills in customer service and administrative management, contributing to the smooth operation of the team and client satisfaction. Show less

IMPACT EJ
Oct 2020 - Dec 2021As the Quality and Strategy Coordinator at Impact Empresa Júnior, I was responsible for leading initiatives that ensured service excellence and the implementation of effective strategies for the department. My main duties included:- Department Strategy Structuring: Developing and monitoring performance indicators, ensuring that quality goals were aligned with the organization's objectives.- Demand Management: Coordinating the weekly activities of the analysts, overseeing task progress and execution to ensure efficiency and quality in deliverables.- Leadership: Organizing and conducting feedback meetings and One-on-Ones, fostering an environment of open communication and continuous improvement within a team of three people.- Compliance with Standards: Ensuring standardization and adherence to internal policies, making sure that all processes followed established guidelines.- Performance Evaluation: Continuously analyzing quality indicators in relation to the organization’s strategy, using data to guide strategic decisions.- Identifying Improvement Opportunities: Proposing solutions to optimize service quality, aiming for innovation and customer satisfaction.- Job Design Development: Organizing and overseeing the development of Job Designs, ensuring clarity in roles and responsibilities within the team.- NPS and Feedback Collection: Collecting and analyzing client feedback on services provided, communicating relevant information to stakeholders to foster continuous improvements.This experience gave me a deep understanding of quality management and the importance of strategy in organizational development, reinforcing my ability to lead teams in the pursuit of exceptional results. Show less As a Human Resources Consultant at Impact Empresa Júnior, I was responsible for implementing strategic and operational processes aimed at the continuous improvement of people management. My main activities included:- Recruitment and Selection: Job posting, talent hunting, and conducting interviews to identify and attract candidates aligned with the hiring company's needs.- Internal Marketing (Endomarketing): Developing and implementing internal marketing initiatives to promote organizational culture and employee engagement.- Organizational Climate Surveys: Conducting surveys to assess the organizational climate, analyzing data, and proposing improvements to enhance employee satisfaction and productivity.- Employee Experience: Enhancing the employee experience throughout their journey in the company, ensuring a positive and motivating work environment.- Soft Skills Training: Planning and executing training focused on the development of essential behavioral skills for the personal and professional growth of employees.This experience allowed me to develop a holistic view of people management, with a strong focus on results and employee well-being, contributing significantly to the company's success. Show less
Quality and Strategy Coordinator
Apr 2021 - Dec 2021Human Resources Consultant
Nov 2020 - Apr 2021Trainee
Oct 2020 - Nov 2020

Trílogo
Sept 2021 - Jun 2023As a Human Resources Assistant at Trílogo, I operated in various areas of people management, directly contributing to the development and implementation of key processes for the company. My responsibilities included:- Job Descriptions: Preparing, updating, and managing Job Design documents, ensuring they were always aligned with the company's functions and needs.- Career and Salary Plan: Creating and providing ongoing support in executing the plan, ensuring clarity and transparency in development and growth opportunities for employees.- Performance Evaluation: Designing, structuring, and implementing the Performance Evaluation process, providing continuous feedback and promoting individual and organizational growth.- Training and Development: Creating and structuring Training and Development programs, aiming at continuous team development and enhancement.- People Management Support: Monitoring the routine of leaders and managers, offering support on people management issues and helping solve daily challenges.- HR Routines: I provided support in various activities, including recruitment and selection, interviews, onboarding of new employees, organizing internal events, and creating content for communication and development. This experience was essential for my development in Human Resources, allowing me to proactively engage in both strategic and operational processes, with a focus on strengthening talent management and organizational growth. Show less During my internship in Human Resources at Trílogo, I had the opportunity to actively participate in the structuring and optimization of strategic people management processes, contributing to the company's growth and development. My main responsibilities included:- Career, Positions, and Compensation Plan: Creation and structuring of the plan, ensuring a clear vision of growth opportunities and career progression within the company.- Leadership Development Program: Participation in the creation, development, and execution of the program, aimed at the continuous development of leadership and management competencies.- Internal Forms and Surveys: Preparation and analysis of forms and surveys, generating valuable insights for strategic decision-making in the HR sector.- Interviews and Employee Follow-up: Assistance in evaluation interviews during the probation period, engagement, and offboarding, contributing to talent retention and development.- HR Administrative Tasks: Support in activities related to hiring, termination, time tracking, benefits management, payroll, and document verification.- Support for HR Demands: Active participation in internal events, recruitment and selection processes, and other people management demands.This experience allowed me to develop a solid understanding of key Human Resources processes and apply my knowledge in a practical way, with a focus on talent development, operational support, and people management. Show less
Human Resources Assistant
Feb 2023 - Jun 2023Human Resources Intern
Sept 2021 - Feb 2023

University of Fortaleza - UNIFOR
Feb 2023 - Jun 2024Clinical Psychology InternI worked as a Clinical Psychology Intern at the Integrated Medical Care Center (NAMI) at UNIFOR, providing individual psychotherapeutic sessions during the evening, based on Acceptance and Commitment Therapy (ACT). During this period, I developed practical skills in:- Psychotherapeutic Counseling: Conducting individual sessions focused on supporting and treating patients' emotional and psychological issues, promoting greater well-being and resilience.- Acceptance and Commitment Therapy (ACT): Applying therapeutic interventions based on ACT, using techniques of acceptance, mindfulness, and commitment to actions aligned with the patient’s values.- Clinical Development: Refining essential skills for clinical practice, such as active listening, building therapeutic rapport, and handling challenging situations.This experience provided me with profound practical learning, combining theory with clinical practice and enhancing my skills as a future psychologist. Show less

Sunne Renewable Energies
Jun 2023 - Aug 2024Human Resources AnalystI worked as an HR Analyst at Sunne, focusing on implementing and optimizing strategic people management processes, providing a positive and productive experience for employees, and contributing to the evolution of the organizational culture. Responsible for various HR department activities, my role included:- Talent Acquisition: Conducting selection processes from talent attraction to hiring, ensuring cultural and technical alignment with the organization.- Onboarding: Integrating new members and leaders, facilitating their adaptation and engagement with the team and the company culture.- Corporate Events: Developing internal communication strategies and coordinating corporate events to strengthen engagement and talent retention.- Career and Compensation Planning: Creating and implementing structured plans for the development and growth of employees.- Hiring Processes: Preparing and sending contractual documents, ensuring compliance with labor laws and internal policies.- Psychological Support: Seek to ensure the emotional well-being of employees, promoting a healthy work environment through group workshops and individual talks.- HR Metrics and Indicators: Monitoring departmental performance KPIs, generating insights for continuous improvements.- Training and Development: Creating and implementing online training programs for team capacity building and ongoing development.- Offboarding: Conducting structured termination processes, ensuring a fair and transparent transition for employees.This experience allowed me to operate broadly and strategically across various HR areas, contributing to the sustainable growth of Sunne and the well-being of its employees. Show less

Lia Coêlho Consultoria e Mentoria
Aug 2024 - nowHR Consultant and Career MentorI help companies develop talent management strategies and professionals grow in their careers.- Expertise in recruitment, organizational development, and talent retention;- Development of programs focused on soft skills and technical skills (HR);- Mentoring for professionals in job replacement, transition, and career planning processes;- Speaker at events focused on soft skills, professional development and leadership.Currently, I am pursuing a master's degree in Clinical Psychology at the University of Trás-os-Montes and Alto Douro (Portugal) and I work remotely on HR and human development projects, bringing an integrated approach to people management and mental health. Show less
Licenses & Certifications

Desenvolvimento de competências e construção de um perfil competitivo para o início de carreira
Ordem dos Psicólogos PortuguesesOct 2024- View certificate

Treinamento e Capacitação em Tech Recruiter
Crescer CapacitaçõesJul 2022 - View certificate

Curso de Gestão de Tempo para a Vida Acadêmica
Universidade de Fortaleza - UNIFORDec 2020
Languages
- inInglês
- poPortuguês
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