Andreea Bianca Pascalau Buza

Experience

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  StudyLifenu

  Mar 2016 - Jun 2017

  Team Leader of the Design Department

  I started as a member of the design department in October 2015 and since March 2016 I've been the team leader of the department. I receive design-related tasks from the Marketing department and I pass them on to the people who are suited for them. Besides that, I also contribute with creating visual aids for the events organized by the Marketing department.

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  UCN - University College Nordjylland

  Jul 2016 - Jun 2017

  Tutor

  I have been a tutor for the international Multimedia Design and Communication class at UCN during their first year of studies. Together with my 2 colleagues, we have worked on helping students as they started a new journey in Denmark.We helped them with both practical information (such as paperwork) and overall having a good social experience as new comers (by organizing class gatherings, activities and events). Later on I have been nominated as Tutor of the Year.

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  UCN Next Step

  Jan 2017 - Apr 2017

  Intern - CG artist/ Game designer

  I have been part of a team of 4 people, working on creating an indie game; within a game development incubator in UCN's Next Step. The scope of this incubator in to promote and grow the gaming industry in Northern Jutland. My main responsibilities in this team revolved around design. I have worked with idea generation, sketching, character and environment design and level design.

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  PRE.DO

  Jul 2018 - Jan 2019

  Digital Marketing Assistant

  During my internship at PRE.DO I have primarily worked with digital marketing and design. Some tasks included defining and keeping track of our marketing effort’s KPIs, generate leads through different marketing activities, create and implement a content strategy, develop text and visuals as a part of out content marketing strategy, update and optimise the website (Wordpress) and other ad-hoc tasks within SEO.After finishing my internship I had the opportunity to write my Bachelor thesis about PRE.DO. As part of my thesis I created a new onboarding concept that would ensure a longer user life cycle through communication, change management and behavior models. Show less

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  Blueandberry.dk

  Apr 2019 - Jun 2019

  Marketing Specialist

  Project-based job where my main responsibilities revolved around content planning and execution, SEO, SoMe marketing and campaign strategy. During these few weeks one of my main tasks were creating a marketing strategy for an upcoming event, where I have planned and created SoMe posts and newsletters (incl. text + graphics). Some tools I've worked with: Google Analytics, Moz, Google Trends, Keyword Planner, Adobe Creative Cloud (Photoshop, Illustrator, Lightroom), MailChimp

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  Continia Software a/s

  Sept 2019 - Oct 2020

  Marketing and Graphic Design student worker

  As a marketing & design student assistant I had the opportunity to work with graphic & digital design and marketing across our 7 offices around the world. Some tasks included supporting our partners with marketing and sales materials, updating and optimising our website and ad-hoc marketing and communication tasks. Design-wise I have been in charge of updating and optimising our catalogs, price sheets; create banners for events, one-pagers, brochures, images for SoMe and much more.

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  Aalborg University

  Aug 2020 - Oct 2020

  Startup i Praksis
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  Skoenkrop.dk

  Dec 2020 - Dec 2020

  Marketing Specialist

  Tasks included setting up Google Tag Manager, Analytics (both traditional and GA4), Search Console, Mailchimp; exploring new SoMe channels such as Pinterest and TikTok; content marketing through e-mail and SoMe; web optimisation (CMS) and more.

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  TEXTRA ApS

  Apr 2021 - Aug 2021

  Digital Project Manager (Maternity cover)

  Textra is an old Danish company that in 2020 kickstarted a digitalization journey. I joined Textra in the midst of their transition from traditional trade to e-commence, which meant that I had the opportunity to wear many hats, answering directly to the CEO. My role positioned me centrally between the company and external consultants, and it covered both strategical aspects as well as hands-on tasks.My main tasks included optimization of the user experience on the website, coordinating implementation of new UX with our external web development agency, SEO, coordinating marketing campaigns and executing different digital marketing tasks (e-mail marketing, copywriting, graphic design, SoMe). Show less

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  DEIF

  Aug 2021 - Aug 2023

  Web Coordinator

  One of DEIF’s core ambitions is scaling up on digitalization. As a web coordinator in a marketing team of 5, I get to play a key role in our digital transformation journey. I am responsible of deif.com.Typical tasks include understandíng user needs, improving user journey on the website, coordinating implementation of new UX with our external web development agency, data analysis through Google Analytics, Hotjar, Search Console & more, translating data into actionable tasks, SEO, coordinating marketing campaigns with the rest of the marketing team, handling web requests from our colleagues in 20+ offices around the world. Show less

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  Moneylikealocal.dk

  May 2023 - now

  Founder
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  Lucrător independent

  Sept 2023 - now

  Digital Marketing Consultant