Pranshu Mendiratta

Experience

• 

  Cognizant

  Nov 2018 - Mar 2022

  Creating & Managing campaigns, ad groups and budget of ad accounts;Optimize campaign performance and re-allocate spend wherever necessary;Working as a backup workforce manager, managing task inflows, task analysis and case building using Cases 2.0.

  • Quality Analyst

    Nov 2018 - Mar 2022

  • Senior Executive

    Nov 2018 - Nov 2020
• 

  Google Operations Center

  Mar 2022 - Oct 2023

  Programmatic Advertising

  End to end campaign management (DV360);Managing and creating campaign performance reports & insights for high budget accounts;Oversee campaign launches and optimization of private marketplace deals, including setup, troubleshooting, and delivery;Produced individualized campaign performance reports, enabling flexible delivery approaches to maximize engagement and reach.

• 

  Publicis Global Delivery (PGD)

  Oct 2023 - now

  Associate Manager

  Currently leading a team of programmatic advertising analysts, providing guidance, mentorship, and professional development opportunities to drive team success and individual growth;Overseeing the development and execution of advertising strategies across various platforms and channels to maximize client ROI and exceed performance targets;Collaborating closely with analysts to leverage data insights and audience segmentation techniques, optimizing campaign performance and driving client objectives;Generating comprehensive campaign reports and performance analysis, providing actionable insights and recommendations to clients to optimize future campaigns and drive continuous improvement;Aiding in training, developing, and mentoring team members. Show less